Market Facts - India Telecom and Languages

Status India The India market is exploding It’s the world’s fastest growing telecom market End 2005: 120M End 2006: 150M End 2007: 230M August 2008: ~ 305M * 9 million new subscribers per month * Indian government: “be close to 500 million by 2010” Other info indicates 650 million (61%) by 2012 Nokia sees India as the 2nd biggest market in the world by 2010 * TRAI

The India market is exploding

It’s the world’s fastest growing telecom market

End 2005: 120M

End 2006: 150M

End 2007: 230M

August 2008: ~ 305M *

9 million new subscribers per month *

Indian government: “be close to 500 million by 2010”

Other info indicates 650 million (61%) by 2012

Nokia sees India as the 2nd biggest market in the world by 2010

Market Status India (ctd.) Incentives for increased native language use When mobile phones reach the masses, native language support will be a requirement SMS will become heavily used also in India, further pushing the envelope for native language support India’s population is over 1 billion, with 23 different official languages (including English)

Incentives for increased native language use

When mobile phones reach the masses, native language support will be a requirement

SMS will become heavily used also in India, further pushing the envelope for native language support

India’s population is over 1 billion, with 23 different official languages (including English)

Indian Languages (12 largest) Hindi (480 million*) Tamil (66 million) Bengali (200 million) Telugu (69 million) Gujarati (46 million) Marathi (63 million) Kannada (44 million) Urdu (46 million) Malayalam (35 million) Oriya (28 million) Punjabi (23 million) Assamese (27 million) Bangladesh

Based at Ideon Science Park in Lund, Sweden Founded 2006 and privately owned Focused on language solutions for mobile devices from the start In-house development, plus native-speaking linguists from relevant regions Founders and staff have long experience from the mobile phone and computer industries Ericsson, Sony Ericsson, Sun, Microcell, Teleca/Obigo, Axis, Appium, Flextronics etc Mobile Labs Sweden AB

Based at Ideon Science Park in Lund, Sweden

Founded 2006 and privately owned

Focused on language solutions for mobile devices from the start

In-house development, plus native-speaking linguists from relevant regions

Founders and staff have long experience from the mobile phone and computer industries

Ericsson, Sony Ericsson, Sun, Microcell, Teleca/Obigo, Axis, Appium, Flextronics etc

Products v-rocs Core – text rendering of complex scripts v-rocs Outline – efficient rendering of outline fonts v-rocs Bi-di - bi-directional support for Urdu, Arabic etc v-rocs Layout - layout engine for text and other objects Language modules and fonts

v-rocs Core – text rendering of complex scripts

v-rocs Outline – efficient rendering of outline fonts

v-rocs Bi-di - bi-directional support for Urdu, Arabic etc

v-rocs Layout - layout engine for text and other objects

Language modules and fonts

Products (ctd.) All are designed to work together No need for integration between v-rocs products All code is written in portable ANSI C Optimized for use in memory and CPU constrained embedded devices Very easy to integrate in and configure for different mobile platforms

All are designed to work together

No need for integration between v-rocs products

All code is written in portable ANSI C

Optimized for use in memory and CPU constrained embedded devices

Very easy to integrate in and configure for different mobile platforms

Complementing Offerings Keypad layout design – easy to learn and use Integration – on customer platforms Expertise – especially in font rendering, display solutions, as well as understanding of input and output of complex writing languages

Keypad layout design – easy to learn and use

Integration – on customer platforms

Expertise – especially in font rendering, display solutions, as well as understanding of input and output of complex writing languages

For More Information www.mobilelabs.se

www.mobilelabs.se