Mobile Labs - Information about the Indian mobile phone market

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    Mobile Labs - Information about the Indian mobile phone market - Presentation Transcript

    1. Market Facts - India Telecom and Languages
    2. Status India
      • The India market is exploding
        • It’s the world’s fastest growing telecom market
          • End 2005: 120M
          • End 2006: 150M
          • End 2007: 230M
          • August 2008: ~ 305M *
        • 9 million new subscribers per month *
        • Indian government: “be close to 500 million by 2010”
        • Other info indicates 650 million (61%) by 2012
        • Nokia sees India as the 2nd biggest market in the world by 2010
      * TRAI
    3. Market Status India (ctd.)
      • Incentives for increased native language use
        • When mobile phones reach the masses, native language support will be a requirement
        • SMS will become heavily used also in India, further pushing the envelope for native language support
      • India’s population is over 1 billion, with 23 different official languages (including English)
    4. Indian Languages (12 largest) Hindi (480 million*) Tamil (66 million) Bengali (200 million) Telugu (69 million) Gujarati (46 million) Marathi (63 million) Kannada (44 million) Urdu (46 million) Malayalam (35 million) Oriya (28 million) Punjabi (23 million) Assamese (27 million) Bangladesh
      • Based at Ideon Science Park in Lund, Sweden
      • Founded 2006 and privately owned
      • Focused on language solutions for mobile devices from the start
      • In-house development, plus native-speaking linguists from relevant regions
      • Founders and staff have long experience from the mobile phone and computer industries
        • Ericsson, Sony Ericsson, Sun, Microcell, Teleca/Obigo, Axis, Appium, Flextronics etc
      Mobile Labs Sweden AB
    5. Products
      • v-rocs Core – text rendering of complex scripts
      • v-rocs Outline – efficient rendering of outline fonts
      • v-rocs Bi-di - bi-directional support for Urdu, Arabic etc
      • v-rocs Layout - layout engine for text and other objects
      • Language modules and fonts
    6. Products (ctd.)
      • All are designed to work together
        • No need for integration between v-rocs products
      • All code is written in portable ANSI C
      • Optimized for use in memory and CPU constrained embedded devices
      • Very easy to integrate in and configure for different mobile platforms
    7. Complementing Offerings
      • Keypad layout design – easy to learn and use
      • Integration – on customer platforms
      • Expertise – especially in font rendering, display solutions, as well as understanding of input and output of complex writing languages
    8. For More Information
      • www.mobilelabs.se

    + Mobile Labs Sweden ABMobile Labs Sweden AB, 2 years ago

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