0
Sunday, November 20, 11
Sunday, November 20, 11
http://                               www.m3conf.com/                               @m3conf       Founding:       Gold:   ...
Sunday, November 20, 11
JUSTIN FERRELL                          MOBILE DEVELOPERSunday, November 20, 11
Sunday, November 20, 11
Sunday, November 20, 11
Sunday, November 20, 11
@MOBILE_JUSTINSunday, November 20, 11
#15QRSunday, November 20, 11
15 QR CODE IDEAS TO BLOW YOUR                        CUSTOMERS’ MINDSSunday, November 20, 11
MIND BLOWING = _____________Sunday, November 20, 11
Sunday, November 20, 11
LET THE EXPERIENCE DICTATE THE                     TECHNOLOGY, NOT THE OTHER                             WAY AROUNDSunday,...
Sunday, November 20, 11
EXPERIENCESunday, November 20, 11
Sunday, November 20, 11
Sunday, November 20, 11
Sunday, November 20, 11
WHAT IS A QR CODE?Sunday, November 20, 11
“ A TWO-DIMENSIONAL MATRIX BAR               CODE THAT IS USED TO IDENTIFY               PRODUCTS. IT CAN STORE UP TO     ...
Sunday, November 20, 11
A WAY TO AT TAC H        DIGITAL CONTENT TO        REAL LIFE MEDIA.Sunday, November 20, 11
ENGAGEMENTSunday, November 20, 11
MEASUREMENTSunday, November 20, 11
DYNAMIC CONTENTSunday, November 20, 11
Sunday, November 20, 11
HAVE YOU SEEN A QR CODE?                                                           MGH 2011                               ...
HAVE YOU SEEN A QR CODE?   70   53   35   18     0                          Yes                                     No    ...
IF YOU HAVE SEEN A QR CODE,                            HAVE YOU EVER USED ONE?                                            ...
IF YOU HAVE SEEN A QR CODE,                            HAVE YOU EVER USED ONE?        50        38        25        13    ...
HOW LIKELY IS IT THAT YOU WOULD                  REMEMBER AN AD WITH A QR                             CODE?               ...
HOW LIKELY IS IT THAT YOU WOULD                  REMEMBER AN AD WITH A QR                             CODE?             80...
WHY WOULD YOU BE INTERESTED                       IN USING A QR CODE?                                                     ...
WHY WOULD YOU BE INTERESTED                       IN USING A QR CODE?  90  68  45  23    0                 Coupon   Contes...
WOULD YOU BE INTERESTED IN                   USING A QR CODE AGAIN OR FOR                           THE FIRST TIME?       ...
WOULD YOU BE INTERESTED IN                   USING A QR CODE AGAIN OR FOR                           THE FIRST TIME?       ...
ADOPTIONSunday, November 20, 11
AWARENESSSunday, November 20, 11
BAD EXAMPLESSunday, November 20, 11
USESSunday, November 20, 11
15 QR CODE IDEAS TO BLOW YOUR                        CUSTOMERS’ MINDSSunday, November 20, 11
ONESunday, November 20, 11
VIDEO CONTENTSunday, November 20, 11
BANDWIDTHSunday, November 20, 11
ENCODINGSunday, November 20, 11
HIGH DEFINITIONSunday, November 20, 11
COMMENTINGSunday, November 20, 11
SHARINGSunday, November 20, 11
Sunday, November 20, 11
CHRISTMAS CATALOGSunday, November 20, 11
TWOSunday, November 20, 11
HTML5Sunday, November 20, 11
INPUT TYPE=”NUMBER”                              INPUT TYPE=”URL”                INPUT TYPE=”EMAIL”Sunday, November 20, 11
STANDARD   EMAIL                            URL      PHONESunday, November 20, 11
THREESunday, November 20, 11
SOCIAL PORTALSSunday, November 20, 11
PIES & PINTSSunday, November 20, 11
FOURSunday, November 20, 11
APPSSunday, November 20, 11
BROWSER SNIFFINGSunday, November 20, 11
IF “IPHONE”Sunday, November 20, 11
IF “ANDROID”Sunday, November 20, 11
FIVESunday, November 20, 11
SCAN TO VOTESunday, November 20, 11
THEATRESunday, November 20, 11
SIXSunday, November 20, 11
FOODSunday, November 20, 11
CHOCOLATESunday, November 20, 11
SEVENSunday, November 20, 11
TELEPHONE LINKSunday, November 20, 11
TEL:+PHONE-NUMBERSunday, November 20, 11
EIGHTSunday, November 20, 11
REQUEST PRINT MATERIALSunday, November 20, 11
BROCHURESunday, November 20, 11
NINESunday, November 20, 11
WEB SERVICESunday, November 20, 11
WHEREYOUSHOULD.BESunday, November 20, 11
WHEREYOUSHOULD.BESunday, November 20, 11
TENSunday, November 20, 11
GOOGLE MAPSSunday, November 20, 11
ATTRACTIONSSunday, November 20, 11
ELEVENSunday, November 20, 11
YOUR WEBSITESunday, November 20, 11
PRODUCT INFO PAGESunday, November 20, 11
PRODUCT INFO PAGESunday, November 20, 11
TWELVESunday, November 20, 11
FREE CONTENTSunday, November 20, 11
EVENT PROMOTIONSunday, November 20, 11
THIRTEENSunday, November 20, 11
ANDROID APP DOWNLOADSunday, November 20, 11
ANDROID APP DOWNLOADSunday, November 20, 11
BETA TESTINGSunday, November 20, 11
BETA TESTINGSunday, November 20, 11
FOURTEENSunday, November 20, 11
DIGITAL + PRINTSunday, November 20, 11
HOTEL CHANNELSSunday, November 20, 11
FIFTEENSunday, November 20, 11
DISCOUNTSSunday, November 20, 11
WHY WOULD YOU BE INTERESTED                       IN USING A QR CODE?  90  68  45  23    0                 Coupon   Contes...
WHY WOULD YOU BE INTERESTED                       IN USING A QR CODE?  90  68  45  23    0                 Coupon   Contes...
DISCOUNT CODESunday, November 20, 11
SUMMARYSunday, November 20, 11
Sunday, November 20, 11
Sunday, November 20, 11
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15 QR Code Ideas to Blow Your Customers' Minds

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Slides from my M3 session on QR code usage and user experience.

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Transcript of "15 QR Code Ideas to Blow Your Customers' Minds"

  1. 1. Sunday, November 20, 11
  2. 2. Sunday, November 20, 11
  3. 3. http:// www.m3conf.com/ @m3conf Founding: Gold: Silver: Bronze: Partners:Sunday, November 20, 11
  4. 4. Sunday, November 20, 11
  5. 5. JUSTIN FERRELL MOBILE DEVELOPERSunday, November 20, 11
  6. 6. Sunday, November 20, 11
  7. 7. Sunday, November 20, 11
  8. 8. Sunday, November 20, 11
  9. 9. @MOBILE_JUSTINSunday, November 20, 11
  10. 10. #15QRSunday, November 20, 11
  11. 11. 15 QR CODE IDEAS TO BLOW YOUR CUSTOMERS’ MINDSSunday, November 20, 11
  12. 12. MIND BLOWING = _____________Sunday, November 20, 11
  13. 13. Sunday, November 20, 11
  14. 14. LET THE EXPERIENCE DICTATE THE TECHNOLOGY, NOT THE OTHER WAY AROUNDSunday, November 20, 11
  15. 15. Sunday, November 20, 11
  16. 16. EXPERIENCESunday, November 20, 11
  17. 17. Sunday, November 20, 11
  18. 18. Sunday, November 20, 11
  19. 19. Sunday, November 20, 11
  20. 20. WHAT IS A QR CODE?Sunday, November 20, 11
  21. 21. “ A TWO-DIMENSIONAL MATRIX BAR CODE THAT IS USED TO IDENTIFY PRODUCTS. IT CAN STORE UP TO 4,296 ALPHANUMERIC OR 7,089 NUMERIC CHARACTERS.” - PCMAG.COMSunday, November 20, 11
  22. 22. Sunday, November 20, 11
  23. 23. A WAY TO AT TAC H DIGITAL CONTENT TO REAL LIFE MEDIA.Sunday, November 20, 11
  24. 24. ENGAGEMENTSunday, November 20, 11
  25. 25. MEASUREMENTSunday, November 20, 11
  26. 26. DYNAMIC CONTENTSunday, November 20, 11
  27. 27. Sunday, November 20, 11
  28. 28. HAVE YOU SEEN A QR CODE? MGH 2011 http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/Sunday, November 20, 11
  29. 29. HAVE YOU SEEN A QR CODE? 70 53 35 18 0 Yes No Don’t Know MGH 2011 http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/Sunday, November 20, 11
  30. 30. IF YOU HAVE SEEN A QR CODE, HAVE YOU EVER USED ONE? MGH 2011 http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/Sunday, November 20, 11
  31. 31. IF YOU HAVE SEEN A QR CODE, HAVE YOU EVER USED ONE? 50 38 25 13 0 Yes No Don’t Know MGH 2011 http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/Sunday, November 20, 11
  32. 32. HOW LIKELY IS IT THAT YOU WOULD REMEMBER AN AD WITH A QR CODE? MGH 2011 http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/Sunday, November 20, 11
  33. 33. HOW LIKELY IS IT THAT YOU WOULD REMEMBER AN AD WITH A QR CODE? 80 60 40 20 0 Likely Unlikely MGH 2011 http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/Sunday, November 20, 11
  34. 34. WHY WOULD YOU BE INTERESTED IN USING A QR CODE? MGH 2011 http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/Sunday, November 20, 11
  35. 35. WHY WOULD YOU BE INTERESTED IN USING A QR CODE? 90 68 45 23 0 Coupon Contest Content Purchase More Info MGH 2011 http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/Sunday, November 20, 11
  36. 36. WOULD YOU BE INTERESTED IN USING A QR CODE AGAIN OR FOR THE FIRST TIME? MGH 2011 http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/Sunday, November 20, 11
  37. 37. WOULD YOU BE INTERESTED IN USING A QR CODE AGAIN OR FOR THE FIRST TIME? 70 53 35 18 0 Yes No Don’t Know MGH 2011 http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/Sunday, November 20, 11
  38. 38. ADOPTIONSunday, November 20, 11
  39. 39. AWARENESSSunday, November 20, 11
  40. 40. BAD EXAMPLESSunday, November 20, 11
  41. 41. USESSunday, November 20, 11
  42. 42. 15 QR CODE IDEAS TO BLOW YOUR CUSTOMERS’ MINDSSunday, November 20, 11
  43. 43. ONESunday, November 20, 11
  44. 44. VIDEO CONTENTSunday, November 20, 11
  45. 45. BANDWIDTHSunday, November 20, 11
  46. 46. ENCODINGSunday, November 20, 11
  47. 47. HIGH DEFINITIONSunday, November 20, 11
  48. 48. COMMENTINGSunday, November 20, 11
  49. 49. SHARINGSunday, November 20, 11
  50. 50. Sunday, November 20, 11
  51. 51. CHRISTMAS CATALOGSunday, November 20, 11
  52. 52. TWOSunday, November 20, 11
  53. 53. HTML5Sunday, November 20, 11
  54. 54. INPUT TYPE=”NUMBER” INPUT TYPE=”URL” INPUT TYPE=”EMAIL”Sunday, November 20, 11
  55. 55. STANDARD EMAIL URL PHONESunday, November 20, 11
  56. 56. THREESunday, November 20, 11
  57. 57. SOCIAL PORTALSSunday, November 20, 11
  58. 58. PIES & PINTSSunday, November 20, 11
  59. 59. FOURSunday, November 20, 11
  60. 60. APPSSunday, November 20, 11
  61. 61. BROWSER SNIFFINGSunday, November 20, 11
  62. 62. IF “IPHONE”Sunday, November 20, 11
  63. 63. IF “ANDROID”Sunday, November 20, 11
  64. 64. FIVESunday, November 20, 11
  65. 65. SCAN TO VOTESunday, November 20, 11
  66. 66. THEATRESunday, November 20, 11
  67. 67. SIXSunday, November 20, 11
  68. 68. FOODSunday, November 20, 11
  69. 69. CHOCOLATESunday, November 20, 11
  70. 70. SEVENSunday, November 20, 11
  71. 71. TELEPHONE LINKSunday, November 20, 11
  72. 72. TEL:+PHONE-NUMBERSunday, November 20, 11
  73. 73. EIGHTSunday, November 20, 11
  74. 74. REQUEST PRINT MATERIALSunday, November 20, 11
  75. 75. BROCHURESunday, November 20, 11
  76. 76. NINESunday, November 20, 11
  77. 77. WEB SERVICESunday, November 20, 11
  78. 78. WHEREYOUSHOULD.BESunday, November 20, 11
  79. 79. WHEREYOUSHOULD.BESunday, November 20, 11
  80. 80. TENSunday, November 20, 11
  81. 81. GOOGLE MAPSSunday, November 20, 11
  82. 82. ATTRACTIONSSunday, November 20, 11
  83. 83. ELEVENSunday, November 20, 11
  84. 84. YOUR WEBSITESunday, November 20, 11
  85. 85. PRODUCT INFO PAGESunday, November 20, 11
  86. 86. PRODUCT INFO PAGESunday, November 20, 11
  87. 87. TWELVESunday, November 20, 11
  88. 88. FREE CONTENTSunday, November 20, 11
  89. 89. EVENT PROMOTIONSunday, November 20, 11
  90. 90. THIRTEENSunday, November 20, 11
  91. 91. ANDROID APP DOWNLOADSunday, November 20, 11
  92. 92. ANDROID APP DOWNLOADSunday, November 20, 11
  93. 93. BETA TESTINGSunday, November 20, 11
  94. 94. BETA TESTINGSunday, November 20, 11
  95. 95. FOURTEENSunday, November 20, 11
  96. 96. DIGITAL + PRINTSunday, November 20, 11
  97. 97. HOTEL CHANNELSSunday, November 20, 11
  98. 98. FIFTEENSunday, November 20, 11
  99. 99. DISCOUNTSSunday, November 20, 11
  100. 100. WHY WOULD YOU BE INTERESTED IN USING A QR CODE? 90 68 45 23 0 Coupon Contest Content Purchase More Info MGH 2011 http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/Sunday, November 20, 11
  101. 101. WHY WOULD YOU BE INTERESTED IN USING A QR CODE? 90 68 45 23 0 Coupon Contest Content Purchase More Info MGH 2011 http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/Sunday, November 20, 11
  102. 102. DISCOUNT CODESunday, November 20, 11
  103. 103. SUMMARYSunday, November 20, 11
  104. 104. Sunday, November 20, 11
  105. 105. Sunday, November 20, 11
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