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The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
The Big M - Ewan's Presentation
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The Big M - Ewan's Presentation

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Here are my slides from The Big M conference on Monday afternoon in Bath. Find out more about the event at www.thebigm.mobi.

Here are my slides from The Big M conference on Monday afternoon in Bath. Find out more about the event at www.thebigm.mobi.

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Transcript

  • 1. Please, Mr Operator…by Ewan MacLeod
    Editor, Mobile Industry Review
    @ew4n
    @mobileindustry
  • 2. Big fan of mobile
  • 3. Contents
    About Me – Context
    It’s getting annoying now
    Here’s what I want to see
    Questions
  • 4.
  • 5.
  • 6. MARLOW
    LONDON
  • 7. Not aware of much at 4 weeks
  • 8. FaceTime aware at 34 weeks
    (8.5 months)
  • 9.
  • 10. Obviously…
  • 11.
  • 12. Work Life
    $1m in 1999
    Internet communities, chatrooms, forums
    Discovered mobile with 3rd company
    Impulse, 2003
    Last company exited for $24m
    Data Centre Management Services
    Advise, consult, cajole
    Operators, manufacturers, suppliers, developers
  • 13. My first mobile business…
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Why we’re screwed at the moment…
  • 21.
  • 22. Is that all you’ve got?
  • 23. “We’ve peered directly with top sites like Google, Facebook & Yahoo.”
    So your smartphone accesses those sites roughly 2-seconds faster than anyone else.
  • 24. “We’ve upgraded our network with Nokia Siemens Networks cellular technology”
    This keeps your iPhone’s battery working 29% longer every day
  • 25. “If you put more than four devices on our network and spend over 100 pounds per month, all your UK calls and data usage are free.”
    Everything. 0800, 0845, everything.
  • 26. “We’ve implemented a special priority data access plan for our most enthusiastic data customers”
    £29 per month gets you priority access on every one of our cell sites. So you’ll always be first.
  • 27. “Use our network and we’ll guarantee you’ll never be a victim of domain spoofing.”
    We’ll also automatically firewall every mobile data connection you initiate.
  • 28. “We’ve put a satellite-connected transmitter/Femtocell on every train in the UK.”
    You’ll always be connected
  • 29. “We’ve configured our network so that if you have 3+ phones with us, you’ll be able to use the same number on each device.”
    For calls and texts. Absolutely transparently. No one else in the UK can do this.
  • 30. “We’ve integrated everything into one single point-and-click interface online. Everything.”
    Geek? Good: You can do your own service provisioning right from our online control panel
  • 31. “We’ll replace your iPhone within 8-hours, 24/7”
  • 32. “Agree a 5-year contract, and every new iPhone and iPad is free.”
  • 33. “We guarantee we have the fastest possible data connection to the internet. We have 12x 1 terabyte connections into our four UK data centres. That’s five more than our leading competitor. Click here to see our live traffic register. We’re the UK’s biggest purchaser of bandwidth. No one, absolutely no one, is faster.
    (Sold!)
  • 34. “Give us £1k up front and £150 a month. Everything is free. Any device, any data, any call.”
    For as long as you’re a customer.
  • 35. 100 million
    HSBC customers
  • 36. 359 million
    Vodafone customers, each with a credit relationship
  • 37. Still dicking about with app stores & widgets
  • 38. Here’s what we need, and it’s going to be underpinned by the network…
  • 39. Setting the scene
    It’s 1130am
    Doing a meeting at hotel in High Holborn
    Got a meeting with Nokia at 1pm
    Great Windmill Street, near Piccadilly
    I’m carrying:
    Tripod
    Camera case
    Laptop bag
    15 minutes to get to Piccadilly
  • 40. Google Maps: 5 minutes by car, 19 minutes by foot
  • 41. Here’s what actually happened
  • 42.
  • 43. Does this bus go past Great Windmill Street?
  • 44. Does this bus go past Great Windmill Street?
    Is there time to consult the London Bus App?
  • 45. Does this bus go past Great Windmill Street?
    Is there time to consult the London Bus App?
    [Doors closed]
  • 46. What should have happened?
  • 47. In the bar having the meeting
  • 48. It’s time to go… get the bill
    Chancery Court Bar & Grill
    Ewan MacLeod120981207
    2x Pot of Tea
    2x Coca Cola (330ml)
    3x Cookies
    £23.19
    Service not included
    Next
  • 49. Chancery Court Bar & Grill
    Chancery Court Bar & Grill
    Ewan MacLeod120981207
    Ewan MacLeod120981207
    2x Pot of Tea
    2x Coca Cola (330ml)
    3x Cookies
    £23.19
    Service not included
    Service:£2.31
    (10%)
    Total:£25.50
    Next
    Pay
  • 50. Chancery Court Bar & Grill
    Chancery Court Bar & Grill
    Ewan MacLeod120981207
    Ewan MacLeod120981207
    2x Pot of Tea
    2x Coca Cola (330ml)
    3x Cookies
    £23.19
    Service not included
    Service:£2.36
    Total:£25.55
    Next
    Pay
    Swipe
  • 51. Chancery Court Bar & Grill
    Chancery Court Bar & Grill
    Ewan MacLeod120981207
    Ewan MacLeod120981207
    2x Pot of Tea
    2x Coca Cola (330ml)
    3x Cookies
    £23.19
    Service not included
    Service:£2.66
    Total:£25.85
    Next
    Pay
  • 52. Chancery Court Bar & Grill
    Chancery Court Bar & Grill
    Ewan MacLeod120981207
    Ewan MacLeod120981207
    2x Pot of Tea
    2x Coca Cola (330ml)
    3x Cookies
    £23.19
    Service not included
    Service:£2.88
    Total:£26.09
    Next
    Pay
  • 53. Chancery Court Bar & Grill
    Chancery Court Bar & Grill
    Ewan MacLeod120981207
    Ewan MacLeod120981207
    2x Pot of Tea
    2x Coca Cola (330ml)
    3x Cookies
    £23.19
    Service not included
    Service:£3.50
    Total:£26.69
    Next
    Pay
  • 54. Debit my bank account, add to transaction list
    Add as a business expensein my accounts system
    File a ‘good’ feedback for the waiter, bar & hotel
    Add to my hotel record
    Chancery Court Bar & Grill
    Ewan MacLeod120981207
    Service:£3.50
    Total:£26.69
    Pay
  • 55. Searchable!
  • 56. When I take more than 5 steps in one direction, assume I’m traveling to my next appointment
    So help me out…
    Travel
  • 57. Live Bids
  • 58. Live Bids
    Black Taxi: from £8.95
  • 59. Live Bids
    Black Taxi: from £8.95
    Limousine: from £18.95
  • 60. Live Bids
    Black Taxi: from £8.95
    Limousine: from £18.95
    Bus: from £1.55
  • 61. Live Bids
    Black Taxi: from £8.95
    Limousine: from £18.95
    Bus: from £1.55
    +4 mins
    Tube: from £2.00
    +9 mins
  • 62. Live Bids
    Black Taxi: from £8.95
    Limousine: from £18.95
    Bus: from £1.55
    +4 mins
    Tube: from £2.00
    +9 mins
    Pink 4x4 Limo: from £15.95
  • 63. Live Bids
    Black Taxi: from £8.95
    *
    Limousine: from £18.95
    *
    Bus: from £1.55
    +4 mins
    Tube: from £2.00
    +9 mins
    Pink 4x4 Limo: from £15.95
    Limo Bike: from £15.95
  • 64. Live Bids
    Black Taxi: from £8.95
    Limousine: from £18.95
    Bus: from £1.55
    +4 mins
    Tube: from £2.00
    +9 mins
    Pink 4x4 Limo: from £15.95
    Limo Bike: from £15.95
  • 65. Showing Taxi list…
    Live Bids: Black Taxi
    Black Taxi, G. Smith£8.95, WiFi-on-board

    Addison Lee£12.55, Free newspaper
    Black Taxi, N. Reece£15.29, Bottled Water+WiFi
    Black Taxi, H. Flannery£16.95, aircon, +50 rep
    Minicab, L. Davies£6.99
    Minicab, M. Gordon£6.79
  • 66. Live Bids: Black Taxi
    Black Taxi, G. Smith£8.95, WiFi-on-board

    Addison Lee£12.55, Free newspaper
    Black Taxi, N. Reece£15.29, Bottled Water+WiFi
    Black Taxi, H. Flannery£16.95, aircon, +50 rep
    Minicab, L. Davies£6.99
    Minicab, M. Gordon£6.79
  • 67. Live Bids: Black Taxi
    Black Taxi, G. Smith£8.95, ETA 13:08

    Last Used: 8 days ago
    Arrival: 1.2 minutes
    Insurance: Approved
    Identity: Verified++
    Feedback: “Great always” – Ed H.
  • 68. Live Bids: Black Taxi
    Black Taxi, G. Smith£8.95, ETA 13:08

    Last Used: 8 days ago
    Arrival: 1.2 minutes
    Insurance: Approved
    Identity: Verified++
    Feedback: “Great always” – Ed H.
  • 69. Swipe to book…
    Live Bids: Black Taxi
    Black Taxi, G. Smith£8.95, WiFi-on-board

    Book Now
  • 70. David’s Calendar
    Ben’s Calendar
    13:00 Meet with Ewan
    13:00 Meet with Ewan
  • 71. David’s Calendar
    Ben’s Calendar
    13:10 Meet with Ewan
    13:10 Meet with Ewan
    13:10
  • 72. This is all sort-of possible today
    It just takes 10 minutes of faffing
  • 73. This is all sort-of possible today
    It just takes 10 minutes of faffin
  • 74. This is all sort-of possible today
    It just takes 10 minutes of faffing
  • 75. This is all sort-of possible today
    It just takes 10 minutes of faffing instead of one 18ms request
  • 76. This is all sort-of possible today
    It just takes 10 minutes of faffing instead of one 18ms request
  • 77. This is all sort-of possible today
    It just takes 10 minutes of faffing instead of one 18ms request
  • 78. This is all sort-of possible today
    It just takes 10 minutes of faffing instead of one 18ms request
  • 79. This is all sort-of possible today
    It just takes 10 minutes of faffing instead of one 18ms request
  • 80. This is all sort-of possible today
    It just takes 10 minutes of faffing instead of one 18ms request
  • 81. This is all sort-of possible today
    It just takes 10 minutes of faffing instead of one 18ms request
  • 82. This is all sort-of possible today
    It just takes 10 minutes of faffing instead of one 18ms request
  • 83.
  • 84. We’re still in the Fisher Price Age
  • 85. Flowers for mum, now?
  • 86. Why do I have to specify a physical transfer protocol?
  • 87. Check-in? If only it was like FourSquare…
    Home address?
    Newspaper?
    Email address? Breakfast?
    Swipe-of-your-card?
  • 88. Extend the check-out to 5pm. Now.
  • 89. Have you got a Nectar card?
    What do you think?
  • 90. Pay Raam now…
    PayPal 2020
    Ewan MacLeodewan@ewan.net
    RaamThrakar
    Ed Hodges
  • 91. PayPal 2020
    Ewan MacLeodewan@ewan.net
    RaamThrakar
    £12.20
    50% of Pizza Express balance
    Pay
  • 92. Location, context aware
    PayPal 2020
    Ewan MacLeodewan@ewan.net
    RaamThrakar
    £12.20
    50% of Pizza Express balance
    Pay
  • 93. Surfacing or discovering ‘apps’
    Device Interface Goes Here
    Device
    Interface
  • 94. Walk into an area where there’s a service available
    Device Interface Goes Here
    Device
    Interface
  • 95. Device Interface Goes Here
    Gelato Reviews
    Hire an car
    Pizza Express
    Pizza Hut
    Zizzi
  • 96. A new way of working
    User Interface
    Device
    Services
    Services
    Services
    Network
  • 97. The Beginnings
    BlueVia from Telefonica
    User Context
    Phone, contract/PAYG, bandwidth
    Control basic network functions
    Carrier grade infrastructure… duh
    Integrated billing & revenue share
    oAuth/API
  • 98. Watch closely any opportunity to get involved with the operators
  • 99. Questions?
    ewan@mobileindustryreview.com
    +44 7769 658 104
    @ew4n

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