Fresh Digital Group                         The Rise of MobileWe Strategize. We Execute. We Deliver. On All Screens.
Smartphone Penetration                                                  Increasing                                        ...
Smartphone Activities                                                  73             69                                  ...
Smartphone Use: Where  97                                          83% of Smartphone Owners            83                 ...
Mobile Internet and Browsing    Reasons for  using Internet on                  Smartphone users value    Smartphone      ...
Mobile Internet and Browsing   Frequency of Web Access on Smartphone                           of Smartphone              ...
Local: Search and Action Action Taken after looking for Local Info                                                        ...
Mobile AppApps represented 4 in every 5 mobile media minutes inMarch 2012, providing a huge opportunity for brands toengag...
Summary Mobile is:  o Growing  o Ubiquitous  o A tool for internet access  o Local By capitalizing on the unique  charac...
Fresh Digital Group                               111 John St 2nd FL                             New York, NY 10038       ...
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Mobile Trends

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Mobile Trends

  1. 1. Fresh Digital Group The Rise of MobileWe Strategize. We Execute. We Deliver. On All Screens.
  2. 2. Smartphone Penetration Increasing across every demographic, smartphone penetration continues to rise as it has increased from 31% in 2011 to 44% in 2012. We Strategize. We Execute. We Deliver. On All Screens.
  3. 3. Smartphone Activities 73 69 69 Smartphone owners use their devices for multiple 50 reasons; providing businesses with a new 32 28 platform to acquire new customers and increase sales. We Strategize. We Execute. We Deliver. On All Screens.
  4. 4. Smartphone Use: Where 97 83% of Smartphone Owners 83 use their device while on- 78 71 71 the-go, creating an opportunity for businesses to capitalize on the ubiquitous nature of mobile. We Strategize. We Execute. We Deliver. On All Screens.
  5. 5. Mobile Internet and Browsing Reasons for using Internet on Smartphone users value Smartphone web access on their devices 70 to find information while on 62 the go. 60 53 We Strategize. We Execute. We Deliver. On All Screens.
  6. 6. Mobile Internet and Browsing Frequency of Web Access on Smartphone of Smartphone Owners access the 62 internet on their device everyday. Rarely Everyday 5 We Strategize. We Execute. We Deliver. On All Screens.
  7. 7. Local: Search and Action Action Taken after looking for Local Info 50 50 Data suggests one third of smartphone searches have local intent, and the 26 21 majority are acted on within the hour. We Strategize. We Execute. We Deliver. On All Screens.
  8. 8. Mobile AppApps represented 4 in every 5 mobile media minutes inMarch 2012, providing a huge opportunity for brands toengage with consumers via the mobile device. U.S. Top Smartphone Properties % Share of Time Spent by Access Method We Strategize. We Execute. We Deliver. On All Screens.
  9. 9. Summary Mobile is: o Growing o Ubiquitous o A tool for internet access o Local By capitalizing on the unique characteristics of mobile, companies and brands can reach new customers and strengthen relations with old ones. We Strategize. We Execute. We Deliver. On All Screens.
  10. 10. Fresh Digital Group 111 John St 2nd FL New York, NY 10038 www. freshdigitalgroup.comFresh Digital Group

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