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  • 1. MIT mobile experience lab
  • 2. Educational workshop MIT mobile experience lab Spring 2007 In collaboration with RATP, Paris and with the kind support of MIT France Program. MIT mobile experience lab
  • 3. 10 Millions passengers in the Paris metro every day. What if crowd was a resource? MIT mobile experience lab
  • 4. Crowd, Space and Exchange. Crowd What if individuals can be intelligently connected to others? Space How can connections between the city and the transportation system become more fluid and transparent? Exchange What new forms of exchange and economic models could generate social and financial benefit? MIT mobile experience lab
  • 5. Multidisciplinary Group 13 graduate students from Department of Urban Studies and Planning, Architecture, Media Lab and Sloan School of Management, 1 undergraduate research student Faculty Federico Casalegno, William J.Mitchell Teaching Assistant and Coordination Mirja Leinss MIT mobile experience lab
  • 6. First: wild ideas Demographics Mapping Purchasing Customization Logistics Graffiti Crowd flow Culture Social connections Time News media Displays Information Mobile devices Communities Services Knowledge sharing Interfaces Boundaries Agents Artists Advertising Shopping Education Communication City MIT mobile experience lab
  • 7. Second: 4 emerging topics Sociable Spaces Games – promotion of social interaction between passengers Learning Spaces Collective and individual knowledge and customized information Cultural Spaces The metro as a stage – micro-performance spaces Commercial Spaces Dynamic space – services for everyday needs MIT mobile experience lab
  • 8. Discussion on French culture with MIT France program Gilberte Fuerstenberg and April Julich presented differences in social expectations between the American and the French and initiated a discussion on the nuances of communication differences. More guests and collaborators inspiring the work throughout the semester Stephane Cobo RATP, Paris Marco Susani Director Motorola Experience Design, Chicago Pierre Le Queau Professor of Anthropology of the art and the imaginary, Grenoble MIT mobile experience lab
  • 9. Field trip to Paris and ethnographies in the Metro In groups the students observe people, behaviors, patterns, use of space, communication, interaction principles, movement, occupations during the ride, use of devices and media and general processes that work well or less well. In a conclusive short presentation every group points out the most crucial observations. MIT mobile experience lab
  • 10. Mid-term presentation to RATP in Paris The four student groups present their first ideas, observations and conepts to RATP. MIT mobile experience lab
  • 11. Workshop with RATP in Paris A brainstorming session with mixed groups of MIT students and RATP employees of different departments sharing their experiences from the field, inspired the teams and gave new insights to the groups. MIT mobile experience lab
  • 12. Class Blog Metro 2.0 During the semester students post their findings and relevant links on a blog, that makes the information accessible to the public and archives the collective knowledge related to the field. MIT mobile experience lab
  • 13. Sociable Spaces Games – promotion of social interaction between passengers MIT mobile experience lab
  • 14. “People are often skeptical of any interaction in the Metro because they're trying to figure out what's being sold or asked of them. We believe that games could help this in two basic ways: games can generate a shared experience that makes it easier to interact with strangers and games provide strong rules about the interactions between players.” Sociable Spaces Games – promotion of social interaction between passengers MIT mobile experience lab
  • 15. Platform Games Travellers on opposite platforms are seperated by a unbridgeable gap. One could think of games that can be played with or against travellers on the other platform. Sociable Spaces Games – promotion of social interaction between passengers MIT mobile experience lab
  • 16. Cultural Spaces The metro as a stage – micro-performance spaces MIT mobile experience lab
  • 17. “We believe that transforming the Paris Metro into a cultural space is an obvious and necessary action. In the global network of cities, Paris’ competitive advantage is based on culture. Thus, Metro 2.0 must capitalize on the city’s cultural assets but must think beyond the traditional museums and monuments that grace the streets above the underground Metro network. Instead, the Metro should transform itself into a dynamic cultural landscape that harnesses the creativity and talents of its passengers to create an unparalleled cultural experience. In this way, the Metro itself can become a cultural resource for Paris’ residents and visitors.” Cultural Spaces The metro as a stage – micro-performance spaces MIT mobile experience lab
  • 18. System flow micro-rental A Micro-rental website for reservation, the optional set-up of the space through an RATP agent, the transformation of the space and the actual performance taking place. Cultural Spaces The metro as a stage – micro-performance spaces MIT mobile experience lab
  • 19. Learning Spaces Collective and individual knowledge and customized information MIT mobile experience lab
  • 20. “Our analysis proved that the Metro space is a fertile environment for the enhancement of different types of learning. The main goals that guided our proposals were: - to engage both the collective and the individual knowledge at different levels - to reestablish connections between the (disorienting) underground space and the above-ground city level - and to optimize the information each Metro rider wishes to reach and make it available, even to passengers who have not integrated high technology in their everyday lives.” Learning Spaces Collective and individual knowledge and customized information MIT mobile experience lab
  • 21. Learning about the city, people and everything The proposed system of learning opportunities includes La Fenetre roulante, Metropose and Metropoll and Papier vivant, a customized newspaper. Learning Spaces Collective and individual knowledge and customized information MIT mobile experience lab
  • 22. Commercial Spaces Dynamic space – services for everyday needs MIT mobile experience lab
  • 23. “Since commuting is a necessary part of everyday life, we set out to find revenue-generating complementary services. Therefore, our ideas take into the unique temporal characteristics of the underground. The central idea to our project was to promote the RATP as more than just a provider of public transportation. To do this we believe RATP needs to extend its brand aboveground and move into a new space. Our principal idea was for the RATP buy/lease stores next to the metro entrances to offer essential services to everyday commuters. RATP agents would staff these stores, acting as liaison between the rider and the RATP services. These “Services Voisins” include dry cleaning and simple food provision. These services would be streamlined and efficient, so as to integrate seamlessly into the rider’s commute.” Commercial Spaces Dynamic space – services for everyday needs MIT mobile experience lab
  • 24. Dynamic commercial space Targeted digital advertisments, push technology, ads communicating with mobile phones and on-train auction systems are part of the dynamic commercial space. Commercial Spaces Dynamic space – services for everyday needs MIT mobile experience lab
  • 25. Final Review with RATP in Cambridge At the end of the term, the final presentation and a common lunch give an opportunity to students and representatives from RATP and MIT France to discuss ideas and results of the workshop. MIT mobile experience lab
  • 26. Thanks to our students Abigail Phelps, Dido Tsigaridi, Eric J. Hanover, Drew Harry, Jon Malenfant, Jesse Mintz-Roth, Pranav Mistry, Dietmar Offenhuber, Anthony Rizos, Francisca Rojas, Orkan Telhan, Kuroki Tsuyoshi MIT mobile experience lab