Monetising Mobile - Shazam

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Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Andrew Fisher of Shazam.

Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Andrew Fisher of Shazam.

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  • 1. ACHIEVING 75 MILLION USERS Andrew Fisher Chief Executive Officer
  • 2.
      • Global footprint: Live in over 200 countries
      • Market reach: 75 million users since launch
      • Growth: 750,000 new users per week
      • Usage: Over 2 million interactions per day
      • Grey Hair: We’ve been at it for 10 years!
    Company Overview
    • World’s leading mobile discovery provider
  • 3. Building For Success
    • Proposition Characteristics
    • Single versus Multiple Platforms
    • Development Considerations
    • Business Model
    • Go to Market Strategy
    • Future Opportunities
  • 4. Single Versus Multiple Platforms?
    • Source: Kleiner Perkins Caufield and Byers Research
    OS Units Units/Day Apps Download/Day iPhone 75M 220k 180k 12M Android 5-10M 60k 35k 2M Blackberry >100M 160k 5k 1M Symbian >1Bn 1.2M 6k 1.6M Windows Mobile >100M 80k 0.7k negligible Palm <5M 4k 1.7k negligible (Java/Brew) >1Bn 2.7M >100k 5M
  • 5. Single Versus Multiple Platforms?
    • Source: Kleiner Perkins Caufield and Byers Research
    OS Units Units/Day Apps Download/Day iPhone 75M 220k 180k 12M Android 5-10M 60k 35k 2M Blackberry >100M 160k 5k 1M Symbian >1Bn 1.2M 6k 1.6M Windows Mobile >100M 80k 0.7k negligible Palm <5M 4k 1.7k negligible (Java/Brew) >1Bn 2.7M >100k 5M
  • 6. Single Versus Multiple Platforms?
    • Source: Kleiner Perkins Caufield and Byers Research
    OS Units Units/Day Apps Download/Day iPhone 75M 220k 180k 12M Android 5-10M 60k 35k 2M Blackberry >100M 160k 5k 1M Symbian >1Bn 1.2M 6k 1.6M Windows Mobile >100M 80k 0.7k negligible Palm <5M 4k 1.7k negligible (Java/Brew) >1Bn 2.7M >100k 5M
  • 7. Single Versus Multiple Devices?
  • 8. Single Versus Multiple Devices?
  • 9. Single Versus Multiple Devices?
  • 10. Building For Success
    • Proposition Characteristics
    • Single versus Multiple Platforms
    • Development Considerations
    • Business Model
    • Go to Market Strategy
    • Future Opportunities
  • 11. Business Model Product Shazam Encore Price Free £3.00 Adverts Yes No Tags/Month 5 Unlimited Features Limited Full
  • 12. Building For Success
    • Proposition Characteristics
    • Single versus Multiple Platforms
    • Development Considerations
    • Business Model
    • Go to Market Strategy
    • Future Opportunities
  • 13. TV, Print & Online
  • 14. Building For Success
    • Proposition Characteristics
    • Single versus Multiple Platforms
    • Development Considerations
    • Business Model
    • Go to Market Strategy
    • Future Opportunities
  • 15. SARA - Shazam Audio Recognition Advertising
    • Accessing New $70 Billion Market
  • 16.
      • Made for Mobile
      • Utility delivers longevity
      • Every major platform & app store
      • Preloaded by Operators & OEMs
      • Localised for 200 countries
    Achieving 75 Million Users