Monetising Mobile - Apprupt

© 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com “ There’s no way Apple could prominently present these 36,000 applications to users without overwhelming them … nobody is going to find your app on their own.” Jason Kinkaid , Techcrunch.com, April 2009 Users struggle to discover relevant applications in a flooded marketplace. ?

Mobile destinations struggle to make money from growing mobile traffic. ? iPhone users spend 80 minutes per day using apps admob App Usage Survey, February 2010 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com

Customized publisher app shops: users find right apps at the right spot. visit with your iPhone FT Germany App visit with your iPhone menshealth. de © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com visit with your iPhone T-Online App

Contvertising™ is AdSense for apps with Amazon recommendations. visit with your iPhone m.ftd.de 1. Sports-related topic (e.g. Soccer) 1. Point-of-Interest 2. Relevant application (e.g. World Cup 2010) 2. Recommendation © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com

The difference between advertising and recommending apps: users love it! © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com “ I also compared it with Stern and n-tv and I have to admit that I am really excited about the FT Germany iPhone app... They even provide recommendations for new apps, which is great .” iTunes Customer Review ,  FTD.de iPhone Application, January 2010

Monetising Mobile - Apprupt

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