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Monetising Mobile - AdMob

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Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Russell Buckley of AdMob.

Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Russell Buckley of AdMob.

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  • LB: 5 versions of this slide with screenshots relevant to UK, IT, DE, FR and EU
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Monetising Mobile - AdMob Monetising Mobile - AdMob Presentation Transcript

  • Commercial Break
    May 2010
    2010 AdMob, Inc. Confidential & Proprietary
  • Earning money with mobile advertising
    You get paid
    60% of click
    User downloads
    your app
    $
    User visits page with an ad
    User clicks
    on the ad
    Some advertisers pay on a cost per impression (CPM) basis
    May 2010 AdMob, Inc. Confidential & Proprietary
    2
  • Some of our publishers
    News ,weather & portals
    Entertainment, travel & sports
    SportsTap
    Social networks, tools & games
    Around Me
    Paper Toss
    May 2010 AdMob, Inc. Confidential & Proprietary
    3
  • Getting started
    1
    2
    3
    Visit admob.com
    download SDK
    Check your
    earnings online
    Put code into your app
    submit for approval
    May 2010 AdMob, Inc. Confidential & Proprietary
    4
  • Online reporting: monitor your performance
    Real time reporting via a customizable dashboard
    Access account data via an API to build internal reporting tools
    May 2010 AdMob, Inc. Confidential & Proprietary
    5
  • Interactive video interstitial ad
    May 2010 AdMob, Inc. Confidential & Proprietary
    Interstitial or banner
    Interactive controls
    In-video call to action
    Click to download
    video
    Click to site
    Portrait / Landscape video rotation
    6
  • Case Study: Backflip Studios
    Backflip Studios is now earning more than $100,000 a month
    with AdMob and mobile advertising is now responsible for
    approximately 50% of monthlyrevenues for the company.
    “ Sales come and go in spikes. But ad revenue is steady and I can build a business on that.”
    – JulianFarrior
    Founder
    Backflip Studios
    Featured in:
    May 2010 AdMob, Inc. Confidential & Proprietary
    7
  • Manage your ad Inventory with AdWhirl
    Allocate your iPhone or Android app inventory
    across channels to maximize your earnings
    May 2010 AdMob, Inc. Confidential & Proprietary
    8
  • Use House Ads to Promote Your Own Properties
    Free tool enables you to create and manage your own ads
    May 2010 AdMob, Inc. Confidential & Proprietary
    9
  • Thank You
    Russell Buckley
    Vice President Global Alliances, AdMob
    Chairman Emeritus, MMA
    email russell@admob.com
    twitter @russellbuckley
    blog: www.mobhappy.com
    www.admob.com/metrics