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Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
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Monetising Mobile - AdMob

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Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Russell Buckley of AdMob.

Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Russell Buckley of AdMob.

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  • LB: 5 versions of this slide with screenshots relevant to UK, IT, DE, FR and EU
  • http://www.youtube.com/watch?v=p8vtE6mTkvo
  • Transcript

    • 1. Commercial Break
      May 2010
      2010 AdMob, Inc. Confidential & Proprietary
    • 2. Earning money with mobile advertising
      You get paid
      60% of click
      User downloads
      your app
      $
      User visits page with an ad
      User clicks
      on the ad
      Some advertisers pay on a cost per impression (CPM) basis
      May 2010 AdMob, Inc. Confidential & Proprietary
      2
    • 3. Some of our publishers
      News ,weather & portals
      Entertainment, travel & sports
      SportsTap
      Social networks, tools & games
      Around Me
      Paper Toss
      May 2010 AdMob, Inc. Confidential & Proprietary
      3
    • 4. Getting started
      1
      2
      3
      Visit admob.com
      download SDK
      Check your
      earnings online
      Put code into your app
      submit for approval
      May 2010 AdMob, Inc. Confidential & Proprietary
      4
    • 5. Online reporting: monitor your performance
      Real time reporting via a customizable dashboard
      Access account data via an API to build internal reporting tools
      May 2010 AdMob, Inc. Confidential & Proprietary
      5
    • 6. Interactive video interstitial ad
      May 2010 AdMob, Inc. Confidential & Proprietary
      Interstitial or banner
      Interactive controls
      In-video call to action
      Click to download
      video
      Click to site
      Portrait / Landscape video rotation
      6
    • 7. Case Study: Backflip Studios
      Backflip Studios is now earning more than $100,000 a month
      with AdMob and mobile advertising is now responsible for
      approximately 50% of monthlyrevenues for the company.
      “ Sales come and go in spikes. But ad revenue is steady and I can build a business on that.”
      – JulianFarrior
      Founder
      Backflip Studios
      Featured in:
      May 2010 AdMob, Inc. Confidential & Proprietary
      7
    • 8. Manage your ad Inventory with AdWhirl
      Allocate your iPhone or Android app inventory
      across channels to maximize your earnings
      May 2010 AdMob, Inc. Confidential & Proprietary
      8
    • 9. Use House Ads to Promote Your Own Properties
      Free tool enables you to create and manage your own ads
      May 2010 AdMob, Inc. Confidential & Proprietary
      9
    • 10. Thank You
      Russell Buckley
      Vice President Global Alliances, AdMob
      Chairman Emeritus, MMA
      email russell@admob.com
      twitter @russellbuckley
      blog: www.mobhappy.com
      www.admob.com/metrics

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