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Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
Monetising Mobile - AdMob
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Monetising Mobile - AdMob

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Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Russell Buckley of AdMob.

Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Russell Buckley of AdMob.

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  • LB: 5 versions of this slide with screenshots relevant to UK, IT, DE, FR and EU
  • http://www.youtube.com/watch?v=p8vtE6mTkvo
  • Transcript

    • 1. Commercial Break<br />May 2010<br />2010 AdMob, Inc. Confidential &amp; Proprietary<br />
    • 2. Earning money with mobile advertising<br />You get paid<br />60% of click<br />User downloads <br />your app<br />$<br />User visits page with an ad<br />User clicks<br />on the ad<br />Some advertisers pay on a cost per impression (CPM) basis<br />May 2010 AdMob, Inc. Confidential &amp; Proprietary<br />2<br />
    • 3. Some of our publishers<br />News ,weather &amp; portals<br />Entertainment, travel &amp; sports<br />SportsTap<br />Social networks, tools &amp; games<br />Around Me<br />Paper Toss<br />May 2010 AdMob, Inc. Confidential &amp; Proprietary<br />3<br />
    • 4. Getting started<br />1<br />2<br />3<br />Visit admob.com <br />download SDK<br />Check your <br />earnings online<br />Put code into your app<br />submit for approval<br />May 2010 AdMob, Inc. Confidential &amp; Proprietary<br />4<br />
    • 5. Online reporting: monitor your performance<br />Real time reporting via a customizable dashboard<br />Access account data via an API to build internal reporting tools<br />May 2010 AdMob, Inc. Confidential &amp; Proprietary<br />5<br />
    • 6. Interactive video interstitial ad<br />May 2010 AdMob, Inc. Confidential &amp; Proprietary<br />Interstitial or banner<br />Interactive controls<br />In-video call to action<br />Click to download<br />video<br />Click to site<br />Portrait / Landscape video rotation<br />6<br />
    • 7. Case Study: Backflip Studios<br />Backflip Studios is now earning more than $100,000 a month <br />with AdMob and mobile advertising is now responsible for <br />approximately 50% of monthlyrevenues for the company.<br />“ Sales come and go in spikes. But ad revenue is steady and I can build a business on that.” <br /> – JulianFarrior<br />Founder<br />Backflip Studios<br />Featured in:<br />May 2010 AdMob, Inc. Confidential &amp; Proprietary<br />7<br />
    • 8. Manage your ad Inventory with AdWhirl<br />Allocate your iPhone or Android app inventory<br /> across channels to maximize your earnings<br />May 2010 AdMob, Inc. Confidential &amp; Proprietary<br />8<br />
    • 9. Use House Ads to Promote Your Own Properties<br />Free tool enables you to create and manage your own ads<br />May 2010 AdMob, Inc. Confidential &amp; Proprietary<br />9<br />
    • 10. Thank You<br />Russell Buckley<br />Vice President Global Alliances, AdMob<br />Chairman Emeritus, MMA<br />email russell@admob.com<br />twitter @russellbuckley<br />blog: www.mobhappy.com<br />www.admob.com/metrics<br />

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