Monetising Mobile 2: Wireless Expertise

1,822 views

Published on

Anuj Khanna of Wireless Expertise discusses the Indian mobile content market. This presentation was given at ME's Monetising Mobile conference in September 2010.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,822
On SlideShare
0
From Embeds
0
Number of Embeds
79
Actions
Shares
0
Downloads
32
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Monetising Mobile 2: Wireless Expertise

  1. 1. Statistical Overview of the Indian Telecoms & Value Added Services Market Anuj Khanna , CEO, Wireless Expertise Monetising Mobile Conference, London, September 2010
  2. 2. <ul><li>Population: 1.2 billion </li></ul><ul><li>GDP: $1.3 trillion </li></ul><ul><li>Mobile Subscribers: 584 million </li></ul><ul><li>Wireline Subscribers: 37 million </li></ul><ul><li>Urban Teledensity: 120% </li></ul><ul><li>Rural Teledensity: 24% </li></ul><ul><li>Internet Subscribers: 16 million </li></ul><ul><li>Wireless Data Subscribers: 178 million </li></ul>Headline Numbers for India
  3. 3. Economic Growth Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) 7.4% growth forecast for 2010 Indian Economy – GDP and Y-o-Y Growth Note : Figures as of March end for each year
  4. 4. Young and vibrant demographics Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Indian Population – Break-up by Age Groups Population 2005: 1.1 billion Population 2015E: 1.3 billion
  5. 5. Mobile Subscriber Growth Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) 20 million new subscribers being added every month Indian Mobile Market - Subscribers and Y-o-Y Growth Note : All figures as of March end for each year
  6. 6. Lower ARPU vs. Larger user base Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Indian Mobile Market – ARPU (Q-o-Q)
  7. 7. Mobile Market Share Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Indian Mobile Market – Operator Share Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off 0.73% Unitech 0.65% Sistema Break-down of ‘Others’ Aircel 6.31% MTNL 0.87% Loop Mobile 0.49% S Tel 0.17% HFCL 0.06% Videocon 0.01% Etisalat 0.00% Total* 9.28%
  8. 8. Indian film content drives mobile entertainment Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off Ringtones Ringbacktones Images Animations Competitions Trvia Games Videos
  9. 9. Mobile Value Added Services Market Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off Indian MVAS Market – Contribution of SMS vs. Non-SMS 2009 (INR 90 billion) 2011E (INR 142 billion) Total MVAS Market Size: ~INR 90 billion (2009) & ~INR 142 billion (2011E) Sources : FICCI, Wireless Expertise Analysis
  10. 10. Caller Ringbacktones are big business Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off Indian MVAS Market – Contribution of Non-P2P SMS Services Sources : FICCI, Wireless Expertise Analysis
  11. 11. Reality TV drives premium message volumes Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off India’s version of who wants to be a millionaire Big Boss/Brother
  12. 12. Indian Media & Entertainment Market MAP Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off
  13. 13. Opportunities in India Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off <ul><li>Large urban high spending user base </li></ul><ul><li>Growing rural subscriber base </li></ul><ul><li>Nascent value added services market with a lot of growth opportunities. </li></ul><ul><li>Young demographics </li></ul><ul><li>Appetite to partner with western firms who bring in a unique product which can drive volumes. </li></ul><ul><li>Easy to communicate, English is a commonly used business language in the cities. </li></ul><ul><li>Consumer demand for basic goods and services is still growing. </li></ul><ul><li>Large majority of consumers have skipped legacy fixed line services and directly using mobile phones as their main channels of communications. </li></ul><ul><li>Developing digital media and entertainment industry. </li></ul>
  14. 14. Advice for entering into the Indian Market Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off <ul><li>1. Think Big </li></ul><ul><ul><li>You require volume, scale and a mass market proposition. </li></ul></ul><ul><li>2. Visit India </li></ul><ul><ul><li>Meet the operators, content license owners, aggregators, media houses and platform providers. </li></ul></ul><ul><li>Think global and act local </li></ul><ul><ul><li>Localise and customise your product / business model for India. </li></ul></ul><ul><ul><li>Tweak your pricing strategy to match the Indian consumers buying power. </li></ul></ul><ul><li>4. Test the waters </li></ul><ul><ul><li>Invest a little to test the market. </li></ul></ul><ul><ul><li>Consider local partnerships </li></ul></ul><ul><li>5. India is India </li></ul><ul><ul><li>Do not compare it with Brazil, China, Europe or anywhere else. </li></ul></ul><ul><ul><li>Have a long term strategy and be patient. </li></ul></ul>
  15. 15. Anuj Khanna, Mobile: +44 7916 056 916 Email: [email_address] www.wirelessexpertise.com

×