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Monetising Mobile 2: Snaptu
Monetising Mobile 2: Snaptu
Monetising Mobile 2: Snaptu
Monetising Mobile 2: Snaptu
Monetising Mobile 2: Snaptu
Monetising Mobile 2: Snaptu
Monetising Mobile 2: Snaptu
Monetising Mobile 2: Snaptu
Monetising Mobile 2: Snaptu
Monetising Mobile 2: Snaptu
Monetising Mobile 2: Snaptu
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Monetising Mobile 2: Snaptu

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Simon Davies of Snaptu discusses mobile web use in emerging markets. This presentation was given at ME's Monetising Mobile conference in September 2010.

Simon Davies of Snaptu discusses mobile web use in emerging markets. This presentation was given at ME's Monetising Mobile conference in September 2010.

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Transcript

  • 1. Simon Davies
    MD Europe
    Getting ahead in Emerging Markets
  • 2. Snaptu is a collection of social networking and lifestyle application’s running ‘in the Cloud’
    • Over 14m users, growing at 2m per month
    • 3. Funded by (Google, YouTube, Yahoo…)
    • 4. Over 200 countries – majority in emerging markets
    • 5. India, Indonesia, Malaysia, USA, UK, South Africa, Turkey, France, Mexico, Malaysia, Thailand, Saudi Arabia, Vietnam, Russia, Germany, Spain, Australia, Philippines, Brazil, Venezuela, Argentina, China, Netherlands…
    2
    Snaptu - overview
    Contact: simon@snaptu.com Confidential © Snaptu 2007-2010
  • 6. Older 2G handsets & pre-pay dominate
    Handsets sold separate from SIMkits, vibrant 2nd hand device market
    Mobile is the primary Internet and e/m-commerce access point
    Albeit a minority are on data plans
    Operator new entrants and data plan competition
    Many OEM new entrants
    Accessible distribution
    3
    Emerging Market environment
    Contact: simon@snaptu.com Confidential © Snaptu 2007-2010
  • 7. SMS & Voice based
    Basic SMS info services (sports, news, travel, astrology…)
    Ringtones , wallpaper, cricket commentary while waiting (Hungama)
    Voice blogs
    Mobile wallets
    Data network based
    Ringtones, wallpaper, music, games, apps – classic content portals
    In app advertising
    Virtual goods and currency
    Mobile wallets
    4
    Revenue models in Emerging Markets
    Contact: simon@snaptu.com Confidential © Snaptu 2007-2010
  • 8. Voice BubbleBlog from
    “Audio Twitter”
    Bollywood star AmitabhBachan 270k followers on Twitter, 350k on Bubbly (July)
    10-30 rupees ($0.21-$0.65) pcm per Blog subscribed to
    Mobile Money/Wallets
    How it works – utility bills, where you charge up with cash
    SMS vs data
    Nokia Money/OBOpay in Pune (mainly SMS based)
    Large number of players
    Comviva, C-SAM, Fundamo, G-Cash, GFG, Jigrahak, mCheck, MiPay, MobiComp, Monitise, Movensis, mPay, Mpesa, mTranZact, OBOPay, PayBox, PayM8, S1(Postilion), Simplue, SMART, Utiba, Valista, WIZZIT, Celpay, Zain Zap, Macalla
    Opportunity to integrate as the winners emerge
    5
    Revenue models in Emerging Markets
    Contact: simon@snaptu.com Confidential © Snaptu 2007-2010
  • 9. Virtual credits, goods and communities
    “mobile-first community”
    “40m+ members”
    “200 +countries”
    “chat, share photos, join groups, send gifts, play games, create avatars, call friends, email…”
    6
    Revenue models in Emerging Markets
    Contact: simon@snaptu.com Confidential © Snaptu 2007-2010
  • 10. Emerging markets much more accessible
    Operator appstores
    Aggregators
    Cellmania (Airtel, Singtel, Maxis), Infosys (Aircel), Avarto (Vodafone Essar)
    New entrant OEM pre-installs
    3rd party appstores
    Getjar, Mobango…
    OEM appstores
    Ovi, PlayNow…
    7
    Accessing users: distribution
    Contact: simon@snaptu.com Confidential © Snaptu 2007-2010
  • 11.
    • Two tier market
    • 12. Vast majority on old 2G handsets: see below
    • 13. Rapid drop off… no.1 and 2 are 2x # 4 and 10x #17
    8
    User device limitations
    Contact: simon@snaptu.com Confidential © Snaptu 2007-2010
  • 14. Cheaper devices delivering ever higher end user experience
    Micromax
    Karbonn
    Fly Mobile
    Spice
    Zen
    BhartiBeetel
    Lava
    Bright

    Note most are planning affordable Android devices
    9
    New generation of low end handsets emerging
    Contact: simon@snaptu.com Confidential © Snaptu 2007-2010
  • 15. Maybe approaching an inflection point
    Operator competition & new entrants
    New entrant OEMs
    3G rollouts
    Increasing opportunity to profit from data-centric offerings…
    … in markets where mobile handsets are the primary Internet device
    10
    Conclusions
    Contact: simon@snaptu.com Confidential © Snaptu 2007-2010
  • 16. simon@snaptu.com

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