MobileDragoman's Business Plan Presentation

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    MobileDragoman's Business Plan Presentation - Presentation Transcript

        • Mobile Dragoman
      Dragoman is guide and translator for western visitors NAMES...............
    1. AGENDA
      • User Scenarios
      • Alternative Solution
      • Market Research
      • Presented Solution
      • Next Steps
    2. USER SCENARIO Street sign scenario
    3. USER SCENARIO Flyer scenario
        • Coming soon
    4. ALTERNATIVELY
      • 2004 top tourist destinations in millions
      • (Source: UNWTO 2005)
      MARKET RESEARCH World vs. countries with non-latin alphabet Bulgaria 4.6 5% annual growth of world tourism
    5. SOLUTION
      • Services
      • Technology
      • Website
      • Organization
      • Time Schedule
      • Financial data
      • SWOT Analysis
    6. SERVICES
      • MobileDragoman
        • Answer within 10 mins
        • Translation guaranteed
        • Service offered initially for
          • English
          • German
          • Russian
          • Bulgarian
      • Free – advertisment, analysis, piloting
        • Answer within 24h
        • Translation not guaranteed
        • Any kind of requests accepted
    7. USABILITY
      • In 2005 5 million tourists visited Bulgaria
      • Potential customers
    8. USABILITY
      • Estimates about tourists
        • 80% have Internet access (incl. on mobile phone)
        • 70% have digital cameras (incl. on mobile phone)
      • Estimates about potential clients
        • 40% expected to use service
        • Averagely 3 times per travel
        • Initial price $0.15
    9. USABILITY
      • Expected service requests
    10. TECHNOLOGY
      • Interface
        • Clients send pictures via WWW or WAP
        • Answers returned via e-mail or SMS
      • Technological platform follows outline of business processes
    11. PLATFORM
    12. PLATFORM
    13. PLATFORM
    14. PLATFORM
    15. PLATFORM
    16. ADVERTISING
      • Banner exchange
        • Online travel & lifestyle portals
      • Flyers
        • Tourist attractions
        • Hotels
        • International events
      • Tourist agencies and magazines
        • Airline magazines
        • Travel guides
    17. WEBSITE
      • Simple interface to upload
      • picture files and see results
        • Allows access from any point
      • User profiles:
        • Name
        • Mobile phone number
        • E-mail
        • Translation languages
        • Tariff option
    18. WEBSITE
      • Payments:
        • PayPal
        • ePay.bg
      • Online translation archive
        • Immediate answers
        • Most interesting pictures
      • Multilingual site interface
        • localized in all languages supported by
        • MobileDragoman
    19. ORG. CHART
    20. SCHEDULE Advertisments Language support Chinese and other languages 6 Advertisments Second release Localizations 5 Advertisements Support/update Localizations 4 banners First release Payment interface 3 Flyers, banners Automation Registration 2 Flyers - Simple interface 1 Marketing Development Website Period
    21. FINANCE $ 25 686.20 $ 20 831.20 $ 16 759.20 $ 8 000.00 $ 12 000.00 $16 000.00 Balance -$5 000.00 -$5 000.00 -$5 000.00 -$4 000.00 -$4 000.00 -$4 000.00 Cost $9 855.00 $9 072.00 $13 759.20 $0.00 $0.00 $0.00 MobileDragoman $20 000.00 Initial investment
    22. EXPENSES $7000 $4500 $8500 $5000 Total $3000 $500 $1000 $500 6 $2000 $500 $1500 - 5 $1000 $500 $2000 $500 4 $500 $1000 $2000 $500 3 $500 $1000 $2000 $500 2 - $1000 - $3000 1 Translations Marketing Development Website Period
    23. SWOT
      • THREATS
      • Large companies could offer alternative products and services
      • Clients could appear unprepared fot such technological solution
      • Pilot phase in Bulgaria could not show the full potential of the service
      • Low adoption of mobile and internet technologies in Bulgaria could reduce turnover
      • OPPORTUNITIES
      • NovaTech competition
      • Fast growth in case of significant interest
      • Piloting in Bulgaria could show weaknesses in the organization and technologies used
      • Steady growth in target audience could result in outperforming estimates
      • WEAKNESSES
      • Inability to raise additional funding
      • Inability to process large amounts of requests at launch-time
      • Languages, spoken by team members overlap
      • Team members do not speak or write languages of most popular tourist destinations
      • STRENGTHS
      • Team members have all needed professional expertise
      • Native alphabet of team members is not latin
      • Team members speak rich set of languages
      • Native country of team members is a tourist destination with only occasional translations of written texts
    24. NEXT STEPS
      • Start advertisment campaign
      • Build website
      • Launch free service
      • Launch MobileDragoman
      • Add support for additional languages
      • Start advertisment campaign in other countries
        • France
        • Spain and Mexico
        • Russian Federation
        • China
    25. THANK YOU! Content & pictures © 2006 Dragoman Team

    + Martin RuskovMartin Ruskov, 3 years ago

    custom

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