Mobile Dragoman Dragoman is guide and translator for western visitors NAMES...............

Mobile Dragoman

AGENDA User Scenarios Alternative Solution Market Research Presented Solution Next Steps

User Scenarios

Alternative Solution

Market Research

Presented Solution

Next Steps

USER SCENARIO Street sign scenario

USER SCENARIO Flyer scenario Coming soon

Coming soon

ALTERNATIVELY

2004 top tourist destinations in millions (Source: UNWTO 2005) MARKET RESEARCH World vs. countries with non-latin alphabet Bulgaria 4.6 5% annual growth of world tourism

2004 top tourist destinations in millions

(Source: UNWTO 2005)

SOLUTION Services Technology Website Organization Time Schedule Financial data SWOT Analysis

Services

Technology

Website

Organization

Time Schedule

Financial data

SWOT Analysis

SERVICES MobileDragoman Answer within 10 mins Translation guaranteed Service offered initially for English German Russian Bulgarian Free – advertisment, analysis, piloting Answer within 24h Translation not guaranteed Any kind of requests accepted

MobileDragoman

Answer within 10 mins

Translation guaranteed

Service offered initially for

English

German

Russian

Bulgarian

Free – advertisment, analysis, piloting

Answer within 24h

Translation not guaranteed

Any kind of requests accepted

USABILITY In 2005 5 million tourists visited Bulgaria Potential customers

In 2005 5 million tourists visited Bulgaria

Potential customers

USABILITY Estimates about tourists 80% have Internet access (incl. on mobile phone) 70% have digital cameras (incl. on mobile phone) Estimates about potential clients 40% expected to use service Averagely 3 times per travel Initial price $0.15

Estimates about tourists

80% have Internet access (incl. on mobile phone)

70% have digital cameras (incl. on mobile phone)

Estimates about potential clients

40% expected to use service

Averagely 3 times per travel

Initial price $0.15

USABILITY Expected service requests

Expected service requests

TECHNOLOGY Interface Clients send pictures via WWW or WAP Answers returned via e-mail or SMS Technological platform follows outline of business processes

Interface

Clients send pictures via WWW or WAP

Answers returned via e-mail or SMS

Technological platform follows outline of business processes

PLATFORM

PLATFORM

PLATFORM

PLATFORM

PLATFORM

ADVERTISING Banner exchange Online travel & lifestyle portals Flyers Tourist attractions Hotels International events Tourist agencies and magazines Airline magazines Travel guides

Banner exchange

Online travel & lifestyle portals

Flyers

Tourist attractions

Hotels

International events

Tourist agencies and magazines

Airline magazines

Travel guides

WEBSITE Simple interface to upload picture files and see results Allows access from any point User profiles: Name Mobile phone number E-mail Translation languages Tariff option

Simple interface to upload

picture files and see results

Allows access from any point

User profiles:

Name

Mobile phone number

E-mail

Translation languages

Tariff option

WEBSITE Payments: PayPal ePay.bg Online translation archive Immediate answers Most interesting pictures Multilingual site interface localized in all languages supported by MobileDragoman

Payments:

PayPal

ePay.bg

Online translation archive

Immediate answers

Most interesting pictures

Multilingual site interface

localized in all languages supported by

MobileDragoman

ORG. CHART

SCHEDULE Advertisments Language support Chinese and other languages 6 Advertisments Second release Localizations 5 Advertisements Support/update Localizations 4 banners First release Payment interface 3 Flyers, banners Automation Registration 2 Flyers - Simple interface 1 Marketing Development Website Period

FINANCE $ 25 686.20 $ 20 831.20 $ 16 759.20 $ 8 000.00 $ 12 000.00 $16 000.00 Balance -$5 000.00 -$5 000.00 -$5 000.00 -$4 000.00 -$4 000.00 -$4 000.00 Cost $9 855.00 $9 072.00 $13 759.20 $0.00 $0.00 $0.00 MobileDragoman $20 000.00 Initial investment

EXPENSES $7000 $4500 $8500 $5000 Total $3000 $500 $1000 $500 6 $2000 $500 $1500 - 5 $1000 $500 $2000 $500 4 $500 $1000 $2000 $500 3 $500 $1000 $2000 $500 2 - $1000 - $3000 1 Translations Marketing Development Website Period

SWOT THREATS Large companies could offer alternative products and services Clients could appear unprepared fot such technological solution Pilot phase in Bulgaria could not show the full potential of the service Low adoption of mobile and internet technologies in Bulgaria could reduce turnover OPPORTUNITIES NovaTech competition Fast growth in case of significant interest Piloting in Bulgaria could show weaknesses in the organization and technologies used Steady growth in target audience could result in outperforming estimates WEAKNESSES Inability to raise additional funding Inability to process large amounts of requests at launch-time Languages, spoken by team members overlap Team members do not speak or write languages of most popular tourist destinations STRENGTHS Team members have all needed professional expertise Native alphabet of team members is not latin Team members speak rich set of languages Native country of team members is a tourist destination with only occasional translations of written texts

THREATS

Large companies could offer alternative products and services

Clients could appear unprepared fot such technological solution

Pilot phase in Bulgaria could not show the full potential of the service

Low adoption of mobile and internet technologies in Bulgaria could reduce turnover

OPPORTUNITIES

NovaTech competition

Fast growth in case of significant interest

Piloting in Bulgaria could show weaknesses in the organization and technologies used

Steady growth in target audience could result in outperforming estimates

WEAKNESSES

Inability to raise additional funding

Inability to process large amounts of requests at launch-time

Languages, spoken by team members overlap

Team members do not speak or write languages of most popular tourist destinations

STRENGTHS

Team members have all needed professional expertise

Native alphabet of team members is not latin

Team members speak rich set of languages

Native country of team members is a tourist destination with only occasional translations of written texts

NEXT STEPS Start advertisment campaign Build website Launch free service Launch MobileDragoman Add support for additional languages Start advertisment campaign in other countries France Spain and Mexico Russian Federation China

Start advertisment campaign

Build website

Launch free service

Launch MobileDragoman

Add support for additional languages

Start advertisment campaign in other countries

France

Spain and Mexico

Russian Federation

China

THANK YOU! Content & pictures © 2006 Dragoman Team