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Mobile Convention Brussels - Renate Nyborg Bartlett
 

Mobile Convention Brussels - Renate Nyborg Bartlett

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Presentation of Renate Nyborg - Bartlett at Mobile Convention Brussels - 5th of November 2013 - Living Tomorrow

Presentation of Renate Nyborg - Bartlett at Mobile Convention Brussels - 5th of November 2013 - Living Tomorrow

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    Mobile Convention Brussels - Renate Nyborg Bartlett Mobile Convention Brussels - Renate Nyborg Bartlett Presentation Transcript

    • Turning Mobile Disruption into Business Innovation Mobile Convention Brussels, 5 November 2013
    • Renate Nyborg Bartlett Founder and CEO Previously Global Director of Mobile at Edelman, the world’s largest communications agency, where she delivered work for blue-chip clients including Unilever, Diageo, Swarovski, TK Maxx, Microsoft Xbox, PayPal, Nielsen and Norton Symantec. Prior to that Renate ran mobile business development at DMG, owner of the Daily Mail and Metro UK. She was a 2012 BAFTA judge (mobile gaming category) and founding member of Twestival, raising $1.9 million USD for charities around the world. Pleo — London About Pleo 05.11.2013
    • Pleo is a mobile design and consulting firm, based in London. We develop innovative transformational solutions for companies seeking to become digital leaders of the mobile internet age. From strategic thinking to execution, we build beautiful, functional products that deliver real business impact. We empower companies to cultivate their own projects too. From optimising reach to developing new revenue streams; from turnaround planning to culture change – Pleo (it means ‘float’) will help you to ride the wave of change. Pleo — London About Pleo 05.11.2013
    • Our philosophy: We are mobile-first and data-driven in everything we do.   We strongly believe in lean and agile working to deliver maximum results. With roots in Scandinavia and the Netherlands, we are naturally pragmatic and can work from napkin sketches, post-it notes, Skype chats or Keynote – whatever best helps us get there. Pleo — London About Pleo 05.11.2013
    • What we deliver: Mobile is the future of your business, so our focus is on empowering your people to think ‘mobile first’. Unlike most agencies and consulting firms, Pleo ensures your own staff will be equipped with the necessary skills and solutions to drive future growth.   Our services include: innovation and solutions consulting, cutting edge app marketing, turnaround planning, product strategy, rapid prototyping, UX/UI design, mobile app and responsive/adaptive web development, organisational restructuring and staff training. Pleo — London About Pleo 05.11.2013
    • Hello Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Three ideas: • • Companies that put product and mobile first are winning • Pleo — London Mobile will disrupt businesses like the internet did (and faster) We have the power to turn disruption into innovation Mobile Convention Brussels 05.11.2013 @renate
    • Deja vu?
    • The advent of digital brought huge disruption • • Pleo — London Mobile Convention Brussels 05.11.2013 @renate Death of the high street Netflix revenues surpassed HBO (October 2013)
    • Between 2005 and 2013, print advertising revenues fell 50% ...with much of that business migrating to online publications. Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Revenues flowed to digital advertising formats Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Mobile internet is going to disrupt business models all over again
    • Mobile web will soon pass PC web usage • • Pleo — London Mobile web has overtaken PC web in India, China and Korea. This shift is predicted to happen in Europe in 2014. Mobile Convention Brussels 05.11.2013 @renate
    • Tablet shipments to grow 53.4% in 2013, PCs to fall 8.4% 3000000 2500000 2000000 1500000 1000000 500000 0 PC Tablet Mobile Total 2012 2013 2014 Worldwide Device Shipments by Segment (Thousands of Units) Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Digital users are shifting from desktop to mobile first or even mobile only Facebook: 100 million mobile only users Pleo — London Mobile Convention Brussels 05.11.2013 Google: 6 months of decline in desktop search @renate
    • Mobile is fast becoming the glue that binds all our actions: online and offline
    • People will be able to search, scan or tag offline events, content and objects Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Physical products will be connected and smarter Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Sales, marketing and advertising models will all be disrupted The combination of mobile payments with accurate information about people’s location allows us to track someone’s journey from search and/or advert through to conversion in-store or online. NO MORE GUESSING ABOUT ADVERTISING EFFECTIVENESS. Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Companies that have put product and mobile first are leading the pack
    • Product: “Anything that can be offered to a market that might satisfy a want or need.” - Wikipedia Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Facebook goes IPO, but is slammed due to lack of a coherent mobile strategy, and a mobile app which is slow and buggy. Facebook changes organization, more mobile centric new people come in from Google. App is rebuilt native and redesigned. Much more stable and mobile growth starts to accelerate. Results in mobile growth and mobile advertising start to come through. The organizational and product centric changes show the stock market FB is evolving from PC to mobile Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Marissa Mayer joins. Immediately revamps browser led cash cow into a mobile centric business. Replaces product and sales teams, and develops new apps. Finance community completely revaluates Yahoo! Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Summly: Mobile First news Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Google invests in Uber Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Pay with Amazon Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Tesco’s Hudl tablet Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • ...and that’s just in Western markets! Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • You have the power to turn disruption into innovation
    • Opportunities: • • Data collection • Personalisation • Change brand perception • Pleo — London Cultural change within your organisation New revenue streams Mobile Convention Brussels 05.11.2013 @renate
    • The Lean Startup: Rather than work forward from a complex technology or strategy, work backward from the needs of the customers and build the simplest product (“Minimum Viable Product”) possible. Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Four simple steps to get you started: 1 Data analysis Pleo — London 2 3 User Business behaviours objectives Mobile Convention Brussels 05.11.2013 @renate 4 Product roadmap
    • 1 Data analysis: • • App analytics • Sales funnel analysis • Social media • Pleo — London Web traffic - desktop / tablet / mobile Search and PPC Mobile Convention Brussels 05.11.2013 @renate
    • 2 User behaviours: What patters can we discern? What problems can we solve? • • Unique behaviours What is different about the way users interact with your brand or products, or each other? • Pleo — London Core behaviours What user journeys define your ecosystem? Trends analysis Which digital trends will affect our audience the coming years? How might they impact your user behaviours? Mobile Convention Brussels 05.11.2013 @renate
    • 3 Business objectives: What metrics will deliver business success? • Focus on DAUs (Daily Active Users) not downloads • Relative metrics (conversion, usage etc) by platform • Measure usage and revenues of R&D projects • • Pleo — London Mobile Convention Brussels The number of customers using new products The percentage of revenue coming from new offerings 05.11.2013 @renate
    • 4 Product roadmap: brand values + user behaviours + business objectives = user experiences which will cause you audience to behave in ways that achieve your business objectives Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • In summary Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Mobile will disrupt businesses like the internet did (and faster) Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • Companies that put product and mobile first are winning Pleo — London Mobile Convention Brussels 05.11.2013 @renate
    • You have the power to turn disruption into innovation
    • Start with four simple steps 1 Data analysis Pleo — London 2 3 User Business behaviours objectives Mobile Convention Brussels 05.11.2013 @renate 4 Product roadmap
    • Fin renate@pleo.co Pleo — London Mobile Convention Brussels 05.11.2013 @renate