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Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing
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Mobile marketing

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Mobile Marketing with Mobile Ads …

Mobile Marketing with Mobile Ads

The business world is getting more and more competitive with every day that the sun rises. This is definitely good news to consumers who can now sit back and enjoy top quality goods and services. However, if you are a business owner, this only means that you have to work harder to keep your doors open. One sure way to stay ahead of competition is to invest in one of the most effective marketing strategies for selling your brand; mobile marketing. However, you can only meet your marketing objectives if you do things right. This guide will equip you with what it takes to succeed in this kind of marketing. Check us out at www.tapit.com

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Transcript

  • 1. Marty Borotsik TapIt | Mobile Marketing Webinar June 11, 2013 PREPARED BY: Phone: (403) 971.3354 MartyB@Phunware.com
  • 2. phunware.com 2 • Worked 2 years for a major Affiliate Network • Worked 1 year for large Advertiser • Now working with traffic source Who Am I?
  • 3. phunware.com 3 • An Affiliate focused Self-Serve ad network designed for ease of use and fast delivery. • Nearly 1B daily impressions from all geos around the world • Established in 2011 • Aquired by Phunware in 2012 Who is TapIt?
  • 4. phunware.com 4 1) Choose Campaign 2) Find Traffic volume 3) Setup campaign 4) Data Collection 5) Optimize 6) Profit Running a Campaign
  • 5. phunware.com 5 • Best way to find the best offer is to ask your AM what is currently working best with them. • Currently, our top volume categories are: 1) Gaming (app installs) 2) Android Utility Apps 3) Dating 4) Sweepstake offers • I believe ALL offers can work with our traffic with proper data collection and optimization 1) Choose Campaign
  • 6. phunware.com 6 • All traffic can be broken down into platforms/carriers/Devices • We make it very easy for you to find the traffic you are looking for with our Media Planner: https://ads.tapit.com/advertiser/media-planner 2) Find Traffic Volume
  • 7. phunware.com 7 TapIt Media Planner
  • 8. phunware.com 8 1) United States (95M) 2) United Kingdom (25M) 3) China (18M) 4) Germany (12M) 5) Canada (10M) 2) Find Traffic Volume 6) Russia (8.5M) 7) Brazil (7.3M) 8) Saudi Arabia (6M) 9) India (6M) 10) Italy (5.8M)
  • 9. phunware.com 9 • Define your Campaign Name, Budget and Type (CPC or CPM). Then choose the content category that your advertisement falls under, start and end dates and delivery method. 3) Setup Campaign
  • 10. phunware.com 10 • Daily Budget: I always recommend having a minimum daily budget of $25.  This will allow for best distribution of your ads. The higher the budget and balance, more impressions will be allotted to you. $25 really isn’t enough spend to get statistically significant data across all variables in mobile (OS, OS Version, Handset, Creative, Site, etc…) But it’s better than $10. • Delivery Speed: I always reccomend running on ‘Fastest Delivery’ to get most traffic 3) Setup Campaign
  • 11. phunware.com 11 3) Setup Campaign • Define Targeting and Bids. Choose your Geolocation targeting, handsets & platforms, carrier/wifi and environment (wap/app). Then choose the channels you want to target and define your bid.
  • 12. phunware.com 12 Targeting Platforms and Specific Devices. You can target specific Operating Systems and Versions, or Target specific handset brands and models: 3) Setup Campaign
  • 13. phunware.com 13 Carrier & Connection: Choose whether you want to target All traffic, Wifi traffic, or Carrier & Wifi traffic: 3) Setup Campaign
  • 14. phunware.com 14 Channels & Bids: Choose whether to run Run of Network, targeting all channels, or just specific Channels. Minimum bids start at 0.05 for CPC campaigns and 0.30 for CPM campaigns. Pro tip. Target RON, but pass [site] ID. 3) Setup Campaign
  • 15. phunware.com 15 Define your ad name, click action, destination URL or Phone Number and upload your creative. Then choose to Create Ad & Finish or upload more creatives. Test each ad unit. They all perform differently for each campaign. Some have lower volume, but can result in massive ROI. 3) Setup Campaign
  • 16. phunware.com 16 List of available macros that you can input into your destination URL: [site] - Displays the Site ID of the app/site your ad was clicked on [channel] - Displays the Channel (category) that the click originated from [transaction_id] - Generates a unique click id, used for conversion tracking [carrier] - Displays the phone carrier of the user that clicked your ad [platform] - Displays the OS Platform (Android, iOS, RIM, etc) of the phone that the click originated from [version] - Displays the OS version of the phone that clicked your ad [phone_brand] - Displays the Brand of the device that clicked your ad [phone_model] - Displays the Model of the device that clicked your ad [creative] - Displays the creative name of the creative/banner that the user clicked on [adsize] - Displays the size of the ad that the user clicked on [environment] - Displays the environment (App/WAP) that the click originated from Example:http://destination.com/? subid1=[site]&subid2=[creative]&subid3=[platform]&subid4=[carrier]&subid5=[transactio n_id] 3) Setup Campaign
  • 17. phunware.com 17 • Banner: Sharp and clean which means your ads will look native and engaging. • Text: plain text ads delivered in a clean manner. • Interstitial: triggered upon the opening of an app as well as in- between levels so that you can get your message across without angering the user. • AdPrompts: a unique, clean, and effective pop-up ad type that won’t annoy users and ruin the user experience. • HTML/Javascript: third-party ad tags or rich media creatives. • AdBuilder: Easily create new banners without photoshop. 3) Setup Campaign
  • 18. phunware.com 18 3) Setup Campaign
  • 19. phunware.com 19 • Affiliates have their own methods. • $50 to see if the campaign is working. • $100-$200 to collect data on clicks/conversions. • Optimize. Most high-level optimization comes through creatives, carrier and site IDs. Once you have tons of data collected, look at Handset and OS. • If not using our Conversion Tracking to analyze the results in the “AdOptimizer”, be sure you are using a third-party analytics platform like MobAffTracker. 4) Data Collection:
  • 20. phunware.com 20 • Use AdOptimizer to find ‘sweet spots’ in your traffic 5) Optimize
  • 21. phunware.com 21 5) Optimize • Choose Data type:
  • 22. phunware.com 22 5) Optimize
  • 23. phunware.com 23 5) Optimize • Add devices to ‘Quick Blocks’ List within the ‘Edit Campaign’ page:
  • 24. phunware.com 24 5) Optimize • White/Blacklist sites in the ‘Post Click Optimization’ section of the ‘Edit Targeting’ page:
  • 25. phunware.com 25 What are the average CPCs for countries? This information is constantly changing. The rule of thumb is that there are a handful of countries that require bidding higher than the minimum bid, such as USA, Australia, United Kingdom, Argentina, etc. Please ask your rep what you should be bidding on these countries. Most of the other countries will get good volume at the .05 minimum bid. Should I use my own tracking platform? That is a personal preference. I always recommend it, as it is real-time, and you can pivot the data however you choose. MobAffTracker.com is integrated with TapIt! so our Macro’s will auto-populate when you generate links. . 6) Other FAQs:
  • 26. phunware.com 26 How long does it take to get my campaign approved? We are generally approving campaigns a number of times a day. If you would like the approval process to be expedited, please email me (martyb@phunware.com) or ask me on Skype: mobile_marty How can I increase the traffic to my campaign? a) Increasing your bid priceb) Add more creatives, all sizes c) Add text creatived) Add AdPromptse) bid on additional channels 6) Other FAQs:
  • 27. phunware.com 27 Finally, the traffic report. Here are ideas that I can see some good opportunities: 1)Italy Android – Serving 2M unused impressions daily. Campaign: Giochissimo. iOS has another 2M impressions. Campaign: iFortune. 2)Germany – 4M impressions looking to be used. Campaign Idea: C-Dates? 3)Saudi Arabia – 5M daily impressions of ‘Unknown Traffic’ available. Non-Carrier specific campaigns have done VERY WELL here in the past. 6) Traffic Report:
  • 28. phunware.com 28 Webinar PromoCode: ADFABS50 – Deposit $50 or more into your account and get $50 free. Marty Borotsik Martyb@Phunware.com Skype: mobile_marty Phone: 403-971-3354 7) Profit:
  • 29. phunware.com 29 Webinar PromoCode: ADFABS50 – Deposit $50 or more into your account and get $50 free. Marty Borotsik Martyb@Phunware.com Skype: mobile_marty Phone: 403-971-3354 Questions?

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