Tapit! By Phunware
TapIt by Phunware - Corporate Overview
PREPARED BY:
Phone: (888) 444.1494
Saturday, August 3, 13
phunware.com
People are paying more
attention to their smart phones
and tablets than they are to all
“traditional” adverti...
phunware.com
• Mobile ad sales will see
a 300% growth rate
over the next 3 years
• Granular targeting is
expected at penni...
phunware.com
• Ad budgets are shifting
from web to mobile
• Why? $0.75 - $3.00
CPM for mobile vs $4 -
$24 CPM
for digital
...
phunware.com
• Ads only appear to
relevant users and precise
geographic locations
• Content experience and
relevancy are i...
phunware.com
Targeting Beyond the Device
6
35 Years Old
Male
Late Night Diner
Sports Enthusiast
Android User
CONSUMER A CO...
phunware.com
• Application Downloads
• Awareness
• Drive Foot Traffic
• Engagement
• Lead Generation
• Mobile Commerce
• Pr...
phunware.com
• Pre-Roll
• Interstitial
• Ad Prompts
Mobile Ad Units
8
• Rich Media
• Standard Banner
• In-Banner Video
Sat...
phunware.com
By the Numbers
9
7 BILLION
AD IMPRESSIONS
SERVED MONTHLY5000+CAMPAIGNS
125+COUNTRIES
5100+COMPATIBLE DEVICES
...
phunware.com
Trusted by Leading Brands
10
Saturday, August 3, 13
phunware.com 11
Multi-View
5:00pm
It’s been a long
week. You leave
work and head
downtown to a
Happy Hour with
your friend...
phunware.com 12
Multi-View
Built for Todays Consumer Enhanced Awareness
Capitalize on the increasing trend of multiple dig...
phunware.com
• Market leader in hyper-local
solutions
• Full service brand /
agency / performance
• Top tier direct premiu...
phunware.com
• Drive ticket sales
• Promote test drives and
new model releases
• Coupon campaigning
and click-to-call
• Ad...
phunware.com
• Impression tracking
• Click tracking
• Engagement tracking
• Conversion tracking
• A/B Testing and optimiza...
phunware.com
• Proprietary decisioning engine for
maximum optimization
• Patent pending hyper-local geo-fencing
with preci...
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Mobile advertising

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TapIt by Phunware is an integrated mobile advertising platform with 30,000+ active publishers and over 6 billion impressions per month. With technologies like RTB Marketplace, Rich media and Hyper Local Targeting, we handle mobile monetization for advertisers, developers and publishers.

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Mobile advertising

  1. 1. Tapit! By Phunware TapIt by Phunware - Corporate Overview PREPARED BY: Phone: (888) 444.1494 Saturday, August 3, 13
  2. 2. phunware.com People are paying more attention to their smart phones and tablets than they are to all “traditional” advertisements combined. While advertising noise is louder than ever, the focus and attention of individuals is on their mobile screens. Advertising Today 2 Saturday, August 3, 13
  3. 3. phunware.com • Mobile ad sales will see a 300% growth rate over the next 3 years • Granular targeting is expected at pennies on the dollar • Calls to action are needed for anytime, anywhere audiences on the GO The Tidal Shift to Mobile 3 0 2.75 5.5 8.25 11 2011 2012 2013 2014 2015 2016 Saturday, August 3, 13
  4. 4. phunware.com • Ad budgets are shifting from web to mobile • Why? $0.75 - $3.00 CPM for mobile vs $4 - $24 CPM for digital • Granular targeting: Behavioral, Audience, Channel, Geography and Hyper-Local Mobile Ad Dollars are Smarter 4 0 15 30 45 60 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 Traditional Online Advertising Mobile Advertising 88% of all local online advertising will be served on a mobile device. 6.3% of all local online advertising has been served on a mobile device. LOCAL PEAK Saturday, August 3, 13
  5. 5. phunware.com • Ads only appear to relevant users and precise geographic locations • Content experience and relevancy are intersecting with location • On average, there is a 120% increase in consumer engagement Mobile Ads are Rapidly Going Local 5 0 2 4 6 8 2011 2012 2013 2014 2015 2016 National Local Saturday, August 3, 13
  6. 6. phunware.com Targeting Beyond the Device 6 35 Years Old Male Late Night Diner Sports Enthusiast Android User CONSUMER A CONSUMER C 37 Years Old Female Likes Children’s Books Home Maker Windows Phone AT&T Carrier CONSUMER B 21 Years Old Female Bargain Shopper Lives in St. Louis Avid Facebook User iOS User • Channel • Geography • Age • Gender • Site Frequency • Carrier • Device • Many More Saturday, August 3, 13
  7. 7. phunware.com • Application Downloads • Awareness • Drive Foot Traffic • Engagement • Lead Generation • Mobile Commerce • Product / Model Launch • Retail Promotion • Social Media Interactions Making Mobile a Success for the Fortune 1000 7 Mobile Masses Specific Targeting Saturday, August 3, 13
  8. 8. phunware.com • Pre-Roll • Interstitial • Ad Prompts Mobile Ad Units 8 • Rich Media • Standard Banner • In-Banner Video Saturday, August 3, 13
  9. 9. phunware.com By the Numbers 9 7 BILLION AD IMPRESSIONS SERVED MONTHLY5000+CAMPAIGNS 125+COUNTRIES 5100+COMPATIBLE DEVICES 21,000SITES & APPS 70% WORKING WITH OF COMSCORE 1000 65+ MILLIONUNIQUE MONTHLY USERS TOP 2511 OF TOP 25 ADVERTISERS Saturday, August 3, 13
  10. 10. phunware.com Trusted by Leading Brands 10 Saturday, August 3, 13
  11. 11. phunware.com 11 Multi-View 5:00pm It’s been a long week. You leave work and head downtown to a Happy Hour with your friends. 5:30pm You post an update on your phone; noticing a travel ad on the bottom of the screen. You have been researching a vacation on travel sites. Thinking... 7:30pm Back home. You start surfing on your desktop and see a 2nd ad from the same brand with a special offer. Click! 9:00pm You leave the house with trip confirmation in hand and enough money saved to stay an extra night. Nice. Device Bridging Solution Leverage TapIt’s mobile platform and “Multi-View” to reach multiple devices in a household sharing the same IP. Combine this service with behavioral data to target ads to bridged devices including desktops, tablets and smartphones. Example Saturday, August 3, 13
  12. 12. phunware.com 12 Multi-View Built for Todays Consumer Enhanced Awareness Capitalize on the increasing trend of multiple digital devices within the same household. Turn mobile snacking into desktop conversions! Capture the branding and direct response value of cross- channel consumer access by optimizing their cross-device experience. Improved ROI No Integration Create campaigns that mitigate desktop duplication by integrating desktop and mobile ad buys so that each benefits and influences the other. Via 3rd party technology, Multi-View is accomplished through a zero-integration ad operations approach of pixel tag placement and ad tag trafficking. Increased Reach Simple Process Over 1 Billion “bridged” devices globally and 75% coverage of U.S. households. Once devices are bridged, ads can be targeted even when outside the home. Desktop campaigns launch after a 7-day seeding period via the mobile campaign. Fully Privacy Compliant ensuring no device fingerprinting or use of PII. Unlimited Opportunity Turn Data Into Strategy Unlimited devices. Unlimited segmentation. Target, reach and monetize your customers at the right time, with the right message, no matter where they are. Real-time campaign optimization by browser, time of day and media channels allows for focused spend on individuals and households that are engaging with your advertisement. Benefits Saturday, August 3, 13
  13. 13. phunware.com • Market leader in hyper-local solutions • Full service brand / agency / performance • Top tier direct premium inventory Why Work with TapIt! by Phunware? 13 Saturday, August 3, 13
  14. 14. phunware.com • Drive ticket sales • Promote test drives and new model releases • Coupon campaigning and click-to-call • Ads notify users within 10 feet of their location Hyper-Local Focused Platform 14 Saturday, August 3, 13
  15. 15. phunware.com • Impression tracking • Click tracking • Engagement tracking • Conversion tracking • A/B Testing and optimization • Post click analytics and metrics • Multiple third party tracking & analytic integrations World Class Analytics & Tracking 15 Saturday, August 3, 13
  16. 16. phunware.com • Proprietary decisioning engine for maximum optimization • Patent pending hyper-local geo-fencing with precise user tracking • Best in breed audience targeting • Proprietary multiple point analytics tool for maximum KPI measurement • Methodically built campaign strategies Our Differentiators 16 Saturday, August 3, 13

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