Tips for a better success of e commerce
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Tips for a better success of e commerce






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Tips for a better success of e commerce Tips for a better success of e commerce Presentation Transcript

  • Tips for a better success of e-commerce
  • Introduction
    • E-commerce refers to all forms of business activities conducted across the internet. This can include E-tailing, B2B, intranets and extranets, online advertising.
    • E-commerce involves much more than electronically mediated financial transactions between organizations and customers.
    • (e.g. Customer Service)
  • How do we define "e-commerce success?"
    • The key success metrics for ecommerce sites include:
    • Traffic: The number of visitors that are coming to your site
    • Stickiness: The amount of time users spend on the site and the number of pages they view
    • Conversion: The percent of visitors who become customers
    • Customer Retention: The number of customers who return to your site and the frequency of their purchases
    • Successfully e-commerce is an e-commerce website that actively makes a net profit.
    • Reaching new customers and increasing customer loyalty were the primary objectives for e-commerce merchants.
    • Factors that contribute to the success of e- Commerce is technology orientation.
    • “ You wouldn’t build a house without an architect and a blueprint, and you shouldn’t build a website without a digital equivalent”
    • Successful E-Commerce operations are fluid and adaptable to technological change.
    • E-Commerce operations will modify and define new applications as the technology advances.
    • Successful E-Commerce operations harness only the functionality of technology that support specific business needs or help achieve predetermined goals
    • 1. Do Not Neglect Customer Service
    • Take active measures to deliver quality online customer service.
    • 2. Target the Un-Targeted
    • Know your customers thoroughly and target those needs that
    • are unseen by your competitors.
    • 3. Integrate Your Web Site With Your Traditional Business
    • - Make better use of these opportunities by including your Web site address (URL) on every business-related document
    E-commerce success guidelines
    • 4. Understand Marketing Needs
    • Pursue linking opportunities.
    • Use the search engines.
    • 5. Save Money and Keep It Simple
    • The minimal loading time greatly pleases customers
    • “ Remember: for a site that sells, looking lovely is a luxury. Keeping your selling message clear and uncluttered is vital.”
    • 6. Pay extra for a quality design.
    • Well-designed web site
    • 7. Do not let your Customers forget you:
    • Customer Relationship Management is of prime importance, especially when you are small and struggling to build a persistent customer base
    • 8. Don’t fall into the price trap.
    • Keep prices competitive, but concentrate on the value-added products and services
    • 9. Keep customers informed.
    • A quality newsletter keeps your business fresh in the minds of your customers, but don’t overdo it.
    • 10. Ensure that your site is fast
    • One of the primary reasons people shop on the Internet is to save time
    • 1 - Tell Me Where I Am
    • 2 - Let Me Remove Narrowing Options
    • 3 - Allow Me to Sort Every Which Way
    • 4 - Show Me the Products
    • 5 - Refining Options Bring Joy
    • 6 - The More Specifics, the Better
    • 7 - Tell Me What it Costs & What I'm Saving
    Rules for successful E-commerce
    • 8 - Keep the Search Bar in Easy Reach
    • 9 - Give Me Search Refinement Options
    • 10 - Get as Close As You Can Get (while staying relevant)
    • 11 - Share the Critical "Fit" Information
    • 12 - Tell Me If You've Got It
    • 13 - You Can Never Have Too Many Photos
    • EBay is the world's largest online trading community
    • Q : What has helped to make eBay as successful as it has been?
    • A : It connect with some very fond and special early childhood memories.
    • Q : What unique challenges exist for companies in the online auction
    • space?
    • A : It is the idea of creating trust and confidence among users.
    • Q : Whom does eBay view as its major competitors?
    • A : auction and yahoo!’s auction.
    • EBay doing $8 million (US$) a day in gross merchandise sales.
    • do about $300,000 and Yahoo!'s $480,000 a day
    The success stories of eBay
    • Q : What have you done on a regular basis to promote eBay
    • A : We have had isolated campaigns through radio and print, and we've also
    • done some tradeoffs and some banner ads on other sites. We have done very
    • little external promotion to build membership.
    • Q : What are the traffic levels that you're seeing at your site
    • A : It comes from virtually everywhere
    • There are definitely several positive and negative
    • opportunities that ecommerce has brought on in the
    • past couple years. In fact, ecommerce is very convenient and
    • simple.     
    • Email : [email_address]
    • Blog :