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Context Introduction at Mobile 2.0 Europe

by Mobile 2.0 Europe on Jun 22, 2009

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Ted Morgan, CEO & Founder, Skyhook Wireless presentation at Mobile 2.0 Europe - http://mobile20.eu

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Ted Morgan, CEO & Founder, Skyhook Wireless presentation at Mobile 2.0 Europe - http://mobile20.eu

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Context Introduction at Mobile 2.0 Europe — Presentation Transcript

CONTEXT

Location

Explosion of Ideas

Categories of Location Applications

Do People Care? The average user requests their location 6 times per day

Simple Yet Powerful Trulia Taxi Magic One button to find the nearest One button ordering and paying for a taxi open house this weekend to your exact location with time alerts

Bet You Never Thought of These Last Call Geocade Track your drinking and know when to Location based leaderboards for call a cab (or the nearest lawyer)‫‏‬ multi-player games

Creativity Unleashed License Plate Finder UFO Finder Kill time with the kids on long trips, Find all the UFO sitings around you more points for states further away from the past 40 years

Current Business Models • Standard Mobile Advertising • Per-unit sales, subscriptions

The Future Business Model? • Location Aware Advertising • Hyper-targeted to exact location

Ted Morgan Skyhook Wireless

Context Introduction at Mobile 2.0 Europe

by Mobile 2.0 Europe on Jun 22, 2009

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Context Introduction at Mobile 2.0 Europe — Presentation Transcript