Mobile UI Trends and Innovation

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Mobile UI Trends and Innovation presentation at Mobile 2.0 Europe 2010 by Frederik Ademar, of The Astonishing Tribe (TAT) - ©

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Mobile UI Trends and Innovation

  1. 1. Mobile UI Trends and Innovation Fredrik Ademar, Mobile 2.0 Barcelona, June 2010
  2. 2. An industry in transformation
  3. 3. An industry in transformation Shift of power Shift of focus Pre sales to post sales value transition
  4. 4. Device as a commoditized service platform . The device becomes a connected, network- aware thing, with high- quality sound, high- quality LCD touch- screen and a decent camera….
  5. 5. Device as a commoditized service platform
  6. 6. commoditization, Avoid commoditization, but keeping complicance
  7. 7. commoditization, Avoid commoditization, but keeping complicance
  8. 8. commoditization, Avoid commoditization, but keeping complicance
  9. 9. Dual screens D ua l D ri f t Multiple linked displays and interaction sur faces www.youtube.com/TATmobileUI
  10. 10. FUSE A hands on exploration of next generation sensor fusion www.youtube.com/TATmobileUI
  11. 11. Asymmetric projections and light settings
  12. 12. Spinach 3D User Interfaces and autostereoscopic displays www.youtube.com/TATmobileUI
  13. 13. ProjectoUI Picoprojectors and cameras www.youtube.com/TATmobileUI
  14. 14. Sketching and rapid, low-fi prototyping, - early testing of your concept visions
  15. 15. Augmented identity storyboard sketching
  16. 16. coverage… A lot of media coverage…
  17. 17. AR and Recognizr, Recognizr, what is the value add, really? add, really? Speed - an immediate, no click interface Accuracy - tightly linked input and output - computer vision is essential Context - AR is mainly a ”here” experience - AR is part of a larger UI ecosystem - Realtime aspect is fundamental Aesthetics - 3D etc.
  18. 18. AR in phones – at the threshold of being useful.. useful.. Some limiting technical factors - Camera resolution, object distance, lighting conditions - Low camera FPS gives motion blur, lagginess. - More accuracy -> more data to be processed (CPU/GPU) - Live processing requirements -”Gimmicky”, ”too early” -How to monetize? - LBS, games, training, promotions, ads, shopping aid, events..
  19. 19. Three fields selected
  20. 20. We visualize continously
  21. 21. THANK YOU!

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