Business Opportunities with Ovi Store

Business Opportunities
Ovi Store
17 June 2010

It’s all about the apps in the store, for people.
Not platforms. Not runtimes. Not technologies.

Java apps
Java apps
Web apps
Native apps
Nokia radically focuses its development offering, greatly simplifying life for developers and increasing investment in strategic technology.
Nokia simplifies the offering.

The new Nokia approach
Marketing the full experience
Device + Tools + Apps + Channel.
Not individual parts like device platforms, APIs or runtimes.
Radically simpler offering
Only apps. Native apps, Web apps and Java apps.
Not S60 apps, Maemo apps, S60 widgets, W3C widgets, web apps, Ovi Apps, homescreen widgets. etc
Quality over quantity
Nokia engages and promotes a certain % of apps that are locally most relevant and offer best UX.

Devices, clarified.
Phones
(Series 40)
Basic devices for the masses.
Smartphones
(Symbian)
Democratizing the smartphone.
Computers
(Maemo + MeeGo)
Leading the evolution of mobile computing
Develop Java apps
Develop Native Apps (Qt)
Develop Native Apps (Qt)
Develop Web Apps (WRT+Ovi)
Develop Web Apps (WRT+Ovi)

Ovi Store Overview
Where You Discover What’s New
Easiest way for consumers to discover the latest applications, games & more on Nokia devices
Personal and highly relevant local content readily available
Global audience for content providers to effectively monetize their assets

Ovi Store is Truly Global
Ovi Store has active users in 180+ countries

Consumer Response & Key Metrics
As of May 24, 2010
1.7 million downloads per day with more than 75% of downloads being apps
More partners reaching the 1 Million Download Per App/Game milestone
Latest include Polarbit, Nimbuzz, and Shazam
90% of visitors use their local language
30 language variations are supported
Top performing devices are touchdevices
Over 60% of daily visitors are repeat visitors
Average download activity is increasing
Currently 12 content items per person

Ovi Store Success stories
Apps, Games & More
Shazam
“Since Shazam launched its Symbian app on the Ovi Store in August 2009, it has been downloaded by more than 1 million users in over 200 countries across 40 different devices.”
Randal Pinto , Shazam
Offscreen
“Nine months ago, almost nobody knew about us, but now we have about 25 million downloads.”
Harri Myllynen, Offscreen Technologies
Digital Chocolate
“Digital Chocolate games have been downloaded 4 million times from Ovi Store.”
Trip Hawkins, Digital Chocolate
Nimbuzz
“Nimbuzz has surpassed 1 million downloads on Nokia’s Ovi Store.”
Nimbuzz

Case study - Absolute Radio app
Nokia app launched Q1 2010
Source: http://onegoldensquare.com/stats/

Wide Range of Devices Supported
Exampledevices
Supporteddevices
Experience
Platform
Web Runtime widget with touch support
Nokia 5800, N97
S60 5.0 and later
All S60 3.2Some S60 3.1
S60
Web Runtime widget / Flash
N96
All S60 3.0+ products with XHTML-MP browser
Mobile web browser
Various
Nokia 5220Nokia 6300
S40 6.2, 7.x, 8.1 and 9.1 with QVGA and HVGA
Java client
Series 40
All Series 40 QVGA products with XHTML-MP browser
Mobile Web browser
Various
Maemo
Maemo 5
Nokia N900
Mobile Web browser
Desktop*
PC
Web browser
* Desktop experience is browse only and does not support side loading

Ovi Store for Qt Apps
Today publishers can distribute free and paid apps via Ovi Store for Nokia N900 and Nokia N8, because Qt is pre-installed to the device
Qt Smart Installer
Developers must bundle Smart Installer SIS with their SIS file
Smart Installer checks if Qt is present in the device, and which version. If updates are required, Smart Installer fetches the proper libraries.
Will support Symbian 5.0, 3.2 and 3.1 devices
In future, smart installer will be needed for N8 (when Qt4.7 comes out)

Publish to OVI
Publishers obtain
70%*of net
revenue, trackable
via dailyreports.
* Disclaimer: 70% of net revenue after payment-method costs (operator or credit card), deductions for returns, bad debt, and any applicable taxes.

Ovi Store Overview Of Content Metadata
Descriptive text or graphics are included in a content item or file. A content item contains one set of metadata, which can be used by several files
Channel metadata also includes category, price point, allowed billing methods, icons, images, banners and help/support content
Content descriptions can have translations for multiple markets (optional)
We recommend content partners fill-in optional metadata especially targeted to promote content in “Spotlight”

Let us help you
We have created some tools to help you sell your content online for free.
Learn more here: http://promotions.ovi.com/pac/

Example of MKT promo

Thank you

Backup Slides

Ovi Store Content Provider Overview
Revenue opportunities
Market-by-market distribution to hundreds of millions of devices worldwide
Publisher revenue share is 70%* of customer price
Publishers choose price category
Mobile billing options will vary by location
Credit card
Premium SMS
Integrated with Operator
Global Marketing Options
Relevant placement with global and regional marketing of content
Possibility for special promotions and merchandising
Co-promotion with partners and launch activity participation
Ovi Store offers self-service content publishing
Simple registration and easy-to-use tool
*For credit card: Less applicable taxes.
*For mobile billing: Less applicable taxes and fixed billing charges
19 © 2009 Nokia

Ovi Store Publishing: Getting Started
To publish content on Ovi Store, register at http://publish.ovi.com. Registration validation normally takes 48 hours or less
Once a company and authorized users are registered, the publishing process can start immediately
Ovi Store offers a self-service content intake portal
All content is reviewed by QA
Published content is available for download and consumption on Nokia devices worldwide

Benefits of Publishing to Ovi Store
Access to hundreds of millions of Nokia users worldwide
Monetize apps and content with Nokia-provided billing
Speed to market using the self-serve publishing tool
Easy for publishers to get content in market with swift content validations and quality assurance procedures
Daily reporting of sales & usage

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Business Opportunities with Ovi Store

by Mobile 2.0 Europe on Jun 29, 2010

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Business Opportunities with Ovi Store — Presentation Transcript