Business Opportunities with Ovi Store


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Slides from the presentation at Mobile 2.0 Europe Developer Conference 2010 on “Business Opportunities with Ovi Store” by Fernando Kanacri, Marketing Services, Games & Media at Nokia.

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Business Opportunities with Ovi Store

  1. 1. Business Opportunities <br />Ovi Store<br />17 June 2010<br />
  2. 2. It’s all about the apps in the store, for people.<br />Not platforms. Not runtimes. Not technologies.<br />
  3. 3. Java apps<br />Java apps<br />Web apps<br />Native apps<br />Nokia radically focuses its development offering, greatly simplifying life for developers and increasing investment in strategic technology.<br />Nokia simplifies the offering.<br />
  4. 4. The new Nokia approach<br />Marketing the full experience<br />Device + Tools + Apps + Channel.<br />Not individual parts like device platforms, APIs or runtimes.<br />Radically simpler offering<br />Only apps. Native apps, Web apps and Java apps.<br />Not S60 apps, Maemo apps, S60 widgets, W3C widgets, web apps, Ovi Apps, homescreen widgets. etc <br />Quality over quantity<br />Nokia engages and promotes a certain % of apps that are locally most relevant and offer best UX.<br />
  5. 5. Devices, clarified.<br />Phones<br />(Series 40)<br />Basic devices for the masses.<br />Smartphones<br />(Symbian)<br />Democratizing the smartphone.<br />Computers<br />(Maemo + MeeGo)<br />Leading the evolution of mobile computing<br />Develop Java apps<br />Develop Native Apps (Qt)<br />Develop Native Apps (Qt)<br />Develop Web Apps (WRT+Ovi)<br />Develop Web Apps (WRT+Ovi)<br />
  6. 6. Ovi Store Overview<br />Where You Discover What’s New<br />Easiest way for consumers to discover the latest applications, games & more on Nokia devices<br />Personal and highly relevant local content readily available<br />Global audience for content providers to effectively monetize their assets<br />
  7. 7. Ovi Store is Truly Global<br />Ovi Store has active users in 180+ countries<br />
  8. 8. Consumer Response & Key Metrics<br />As of May 24, 2010<br />1.7 million downloads per day with more than 75% of downloads being apps <br />More partners reaching the 1 Million Download Per App/Game milestone<br /><ul><li>Latest include Polarbit, Nimbuzz, and Shazam</li></ul>90% of visitors use their local language<br /><ul><li>30 language variations are supported</li></ul>Top performing devices are touchdevices<br />Over 60% of daily visitors are repeat visitors<br />Average download activity is increasing<br /><ul><li>Currently 12 content items per person</li></li></ul><li>Ovi Store Success stories<br />Apps, Games & More<br />Shazam<br />“Since Shazam launched its Symbian app on the Ovi Store in August 2009, it has been downloaded by more than 1 million users in over 200 countries across 40 different devices.”<br /><ul><li>Randal Pinto , Shazam</li></ul>Offscreen<br />“Nine months ago, almost nobody knew about us, but now we have about 25 million downloads.”<br /><ul><li> Harri Myllynen, Offscreen Technologies</li></ul>Digital Chocolate<br />“Digital Chocolate games have been downloaded 4 million times from Ovi Store.”<br /><ul><li> Trip Hawkins, Digital Chocolate</li></ul>Nimbuzz<br />“Nimbuzz has surpassed 1 million downloads on Nokia’s Ovi Store.”<br /><ul><li> Nimbuzz</li></li></ul><li>Case study - Absolute Radio app<br />Nokia app launched Q1 2010<br />Source:<br />
  9. 9. Wide Range of Devices Supported<br />Exampledevices<br />Supporteddevices<br />Experience<br />Platform<br />Web Runtime widget with touch support<br />Nokia 5800, N97<br />S60 5.0 and later<br />All S60 3.2Some S60 3.1<br />S60<br />Web Runtime widget / Flash<br />N96<br />All S60 3.0+ products with XHTML-MP browser<br />Mobile web browser<br />Various<br />Nokia 5220Nokia 6300<br />S40 6.2, 7.x, 8.1 and 9.1 with QVGA and HVGA<br />Java client<br />Series 40<br />All Series 40 QVGA products with XHTML-MP browser<br />Mobile Web browser<br />Various<br />Maemo<br />Maemo 5<br />Nokia N900<br />Mobile Web browser<br />Desktop*<br />PC<br />Web browser<br />* Desktop experience is browse only and does not support side loading<br />
  10. 10. Ovi Store for Qt Apps<br />Today publishers can distribute free and paid apps via Ovi Store for Nokia N900 and Nokia N8, because Qt is pre-installed to the device <br />Qt Smart Installer<br />Developers must bundle Smart Installer SIS with their SIS file<br />Smart Installer checks if Qt is present in the device, and which version. If updates are required, Smart Installer fetches the proper libraries. <br />Will support Symbian 5.0, 3.2 and 3.1 devices<br />In future, smart installer will be needed for N8 (when Qt4.7 comes out)<br />
  11. 11. Publish to OVI<br />Publishers obtain <br />70%*of net <br />revenue, trackable <br />via dailyreports.<br />* Disclaimer: 70% of net revenue after payment-method costs (operator or credit card), deductions for returns, bad debt, and any applicable taxes.<br />
  12. 12. Ovi Store Overview Of Content Metadata<br /><ul><li>Descriptive text or graphics are included in a content item or file. A content item contains one set of metadata, which can be used by several files
  13. 13. Channel metadata also includes category, price point, allowed billing methods, icons, images, banners and help/support content
  14. 14. Content descriptions can have translations for multiple markets (optional)
  15. 15. We recommend content partners fill-in optional metadata especially targeted to promote content in “Spotlight”</li></li></ul><li>Let us help you<br />We have created some tools to help you sell your content online for free.<br />Learn more here:<br />
  16. 16. Example of MKT promo<br />
  17. 17. Thank you<br />
  18. 18. Backup Slides<br />
  19. 19. Ovi Store Content Provider Overview<br />Revenue opportunities<br /><ul><li>Market-by-market distribution to hundreds of millions of devices worldwide
  20. 20. Publisher revenue share is 70%* of customer price
  21. 21. Publishers choose price category</li></ul>Mobile billing options will vary by location<br /><ul><li>Credit card
  22. 22. Premium SMS
  23. 23. Integrated with Operator</li></ul>Global Marketing Options<br /><ul><li>Relevant placement with global and regional marketing of content
  24. 24. Possibility for special promotions and merchandising
  25. 25. Co-promotion with partners and launch activity participation</li></ul>Ovi Store offers self-service content publishing<br /><ul><li>Simple registration and easy-to-use tool</li></ul>*For credit card: Less applicable taxes.<br />*For mobile billing: Less applicable taxes and fixed billing charges<br />19 © 2009 Nokia<br />
  26. 26. Ovi Store Publishing: Getting Started<br /><ul><li>To publish content on Ovi Store, register at Registration validation normally takes 48 hours or less
  27. 27. Once a company and authorized users are registered, the publishing process can start immediately
  28. 28. Ovi Store offers a self-service content intake portal
  29. 29. All content is reviewed by QA
  30. 30. Published content is available for download and consumption on Nokia devices worldwide</li></li></ul><li>Benefits of Publishing to Ovi Store<br /><ul><li>Access to hundreds of millions of Nokia users worldwide
  31. 31. Monetize apps and content with Nokia-provided billing
  32. 32. Speed to market using the self-serve publishing tool
  33. 33. Easy for publishers to get content in market with swift content validations and quality assurance procedures
  34. 34. Daily reporting of sales & usage</li>