These three are interrelated Content is Dynamic and PersonalTake a step back…Many more people and not just in the USATraffic (cisco petabyte data): measuring in petabytes per monthApplications: Dynamic and personalized
A lot of this population is coming into US-based social networking, gaming, media sites… distance means latency issue.Proliferation of broadband drove users to the net.USA #33 in broadband (>2Mbps); #16 in average speed. Miniwatts data shows the shift to Europe and Asia in particular.World internet usage is only NOW @ 1.6b now (24% according to 50x15 site)NOW MOBILE is adding rapidly to this population explosion.Akamai state of the internet report for q1 2009 gives very insightful information of current data trends.
Consumer is driving the traffic growth (3x of business)>40% CAGR growth (4x in 4 years)
How do sites make the same software stack go faster
Why we are here again:Scalable stack framework for LAMP and Java had/have to emerge in order to accelerate stack and provide distribution services
Why we are here again:Scalable stack framework for LAMP and Java had/have to emerge in order to accelerate stack and provide distribution services
100ms latency introduced by traversing internet to origin site Typically +0.1 secs means 2-4% DROP in revenue
100ms latency introduced by traversing internet to origin site Typically +0.1 secs means 2-4% DROP in revenue
Maslow's Hierarchy Of Needs
Increases revenue via being able to economically scale and support more members, services and transactionsScalable stack framework delivered as a network service addressable by all stack componentsOnramp information into Memory ASAPMemcached has emerged as de facto protocol to load information into memory BUT a lot more is neededMemcached ++ Focused on caching functions Advance network-based distributed services Non relational functions
Web 2.0 driving user & traffic growth Key Apps: Entertainment, Communication, Social Networking Key Drivers: Mobile, Broadband, International, ConsumerMobile applications – 3G+ is 22% by 2010 (Mobile goes hi speed)Consumer Internet Traffic 2006–2012 This category encompasses any IP traffic that crosses the Internet and is not confined to a single service provider’s network. Peer-to-peer (P2P) traffic, still the largest share of Internet traffic today, will decrease as a percentage of overall Internet traffic. Internet video streaming and downloads are beginning to take a larger share of bandwidth, and will grow to nearly 50 percent of all consumer Internet traffic in 2012.
We talked about “Universal Distro” and EC2 beforeGear6 Web Cache Software requirements:Certified on HP, Dell, Rackable…Requires dedicated serverRedundant GE ports or 10 GE ports64-bit (x86 64) server with 32GB or more of RAMIDE/SATA HD with 80GB+Option: 2.5” SATA drive bays for Flash SSDs - Intel X25-E or SamsungGear6 Web Cache delivers:High availability and consistent scalable high performance50k-200k Memcached ops per sec32-300+GB Memcached space per rack unitFault toleranceComplete cache control and visibility of resourcesCost effective mechanism of scaling database and application tiers
We talked about “Universal Distro” and EC2 beforeGear6 Web Cache Software requirements:Certified on HP, Dell, Rackable…Requires dedicated serverRedundant GE ports or 10 GE ports64-bit (x86 64) server with 32GB or more of RAMIDE/SATA HD with 80GB+Option: 2.5” SATA drive bays for Flash SSDs - Intel X25-E or SamsungGear6 Web Cache delivers:High availability and consistent scalable high performance50k-200k Memcached ops per sec32-300+GB Memcached space per rack unitFault toleranceComplete cache control and visibility of resourcesCost effective mechanism of scaling database and application tiers