The document discusses how digital tools are changing the publishing industry. It outlines several digital marketing tools including social sharing, QR codes, audio/video, geo-awareness, mobile app books, and augmented reality. It argues that these tools allow publishing to move beyond traditional books and rethink the reading experience by focusing on community, conversation, and cross-platform experiences. The document concludes by suggesting publishers reimagine their role and push boundaries by telling stories outside books and facilitating connections between authors and readers.