Effectiveness of Using Mobile Coupons and Text messaging


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Market insights of Mobile technology taking on the World has started the transitioning of major social networking platform to mobile technology , that even Facebook has gone mobile, when social media giants begin to recognize and cater to today ever-present reality where the mobile and social media technology has embarked on several types of different platforms , ranging from the SMS text messages all the way to full- fledged mobile apps , mobile advertisement , mobile ready video and commercials

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Effectiveness of Using Mobile Coupons and Text messaging

  1. 1. Mobile Coupons and Text Messaging How To "Marry" Mobile Coupons and SMS/Text Messages in Your Business
  2. 2. Mobile CouponsHeres something that can really help your business getthe word out and cut costs – mobile coupons.These arent coupons that you put in the local paper.Theyre paperless coupons that folks can use with theirsmartphones.Its a smarter way to offer discounts on your productsor services.
  3. 3. Mobile CouponsA great way to offer mobile coupons is through SMS(short message service) or text message marketing.This means marketing to your customers through theircell phones rather than their PC email.
  4. 4. Mobile CouponsSMS marketing is wonderful because people have theircell phones on them always, and this means thatmarketing to cell phones gives you a much higher openrate.Offering coupons this way allows you to saveconsiderably on printing and advertising costs.
  5. 5. Bulk Messaging ServicesIt would be really tough to save thousands of emails onyour phone and send them all messages, not tomention astronomically expensive.For SMS marketing, businesses use a bulk messagingservice. This is a service that handles your messages foryou.For a small fee, theyll send your message to thousandsor even tens of thousands of subscribers.
  6. 6. Growing Your ListOnce youre set up with a bulk message provider, youllwant to gather a list of names.Tell your customers and everybody online who seesyour site or social media profile that youre offeringspecial deals to subscribers only.If you want to get subscribers fast, give them anincentive for signing up like a freebie or a discount onyour services.
  7. 7. Growing Your ListThe way that most bulk messaging services work, yougive your customers a short code.This is a short phone number (usually 5 digits) that theycall and theyre instantly signed up.You can also use QR codes, which are the modern-dayversion of bar codes, which they can scan on theirphones and be instantly subscribed.
  8. 8. Growing Your ListIts really important to make sure everyone on your listhas subscribed voluntarily.Dont buy names from someone else or send messagesto anyone who didnt opt in.Thats spamming and in many places its illegal.
  9. 9. Coupons You Don’t Have To ClipThere are lots of services online that will make yourcoupons for you.You sign up with them, enter the details of your offer,and then review the coupon before you download it.Some of these services will not only make the couponsfor you but also monitor your statistics to let you knowhow your mobile coupon campaign is doing.
  10. 10. Coupons You Don’t Have To ClipMore people are going mobile, so this is a great way toget them to come to your business.One of the nice things about mobile coupons is alsothat they dont waste any paper, which means its alsonice for the environment.
  11. 11. Marrying SMS and mobilecoupons to your offline businesscreates a great strategy toadvertise your services thatscheap, easy and environmentallyfriendly.