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50 Must-Know Mobile Commerce Facts and Statistics
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50 Must-Know Mobile Commerce Facts and Statistics

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Here's how the mobile web changes the way we buy and sell. …

Here's how the mobile web changes the way we buy and sell.

Need a mobile site?
Visit http://www.mobify.com/solutions/e-commerce/

Published in Technology , Business
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  • good information. Thanks for share it!
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  • thats really great thing shared ppt I ENJOYED ALOT
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  • Fantastic information! Thank you for making it available.
    Deb
    Lily.Brewster.Kids on eBay
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  • @s_karanvir Simple explanation: We all search for local info, but we also search for other things.
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  • 1. 50 Must-Know Mobile Commerce Facts & Statistics How the mobile web changes the way we buy and sell
  • 2. Share this eBook T A B L E O F C O N T E N T S 1. Mobile Web Trends .............................................................................3 2. Differences in Behaviour and Context ...............................10 3. The Mobile E-Commerce Opportunity ..............................23 4. Tablets as an Emerging Channel ...........................................34 5. Email, Social Media and Search .............................................44 Page 2
  • 3. 1 M O B I L E W E B Page 3 T R E N D S
  • 4. 8X Mobile web adoption is growing 8 times faster than web adoption did in the 1990s and early 2000s. Source: Nielsen Page 4
  • 5. 1.2 BILLION There are over 1.2 billion people accessing the web from their mobile devices. Source: Trinity Digital Marketing Page 5
  • 6. 58% of all US consumers already own a smartphone. Source: comScore Page 6
  • 7. Mobile Others 85% 15% Global mobile traffic now accounts for 15% of all internet traffic. Source: Internet Trends 2013 Page 7
  • 8. NO ONE SCREEN SIZE HAS MORE THAN 20% OF THE MARKET SHARE. Source: Mobify Research and Development Page 8
  • 9. “Our senior leadership team understands the strategic importance of mobile to our organization.” Said 72% of mobile e-business and marketing executives. Source: Forrester Page 9
  • 10. 2 D I F F E R E N C E S B E H A V I O U R & Page 10 I N C O N T E N T
  • 11. URGENT NOW THE 3 MODES OF MOBILE USER EXPERIENCE Source: Mobify Research and Development Users are seeking urgent information on their mobile device that is often related to location or activity, mostly through search engines and recommendation sites like Yelp or Foursquare. REPETITIVE NOW Users are seeking recurring realtime information, such as stock quotes, sports scores and auction listings. Page 11 BORED NOW Users are seeking distraction, entertainment or connection through a mobile device on services like Facebook, Instagram and Twitter, or in their email.
  • 12. THE 2 MODES OF MULTI-SCREENING Source: Google SEQUENTIAL USAGE Moving from one device to another at different times to accomplish a task. SIMULTANEOUS USAGE Using more than one device at the same time for either a related or an unrelated activity. Page 12
  • 13. SPONTANEITY PLAYS A MAJOR ROLE IN SHOPPING. (81% of smartphone purchases) Source: Google Page 13
  • 14. 88% of people agree that having a mobile device with realtime information makes them more spontaneous with shopping and, in general, more open to discovering new things. Source: Latitude Page 14
  • 15. 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TVs. Source: Google Page 15
  • 16. 51% of shoppers research online and visit store to purchase. 44% research online and purchase online, too. 32% 17% visit store first, then purchase online. research online, visit store to try, then purchase online. Source: Ipsos Mediact Page 16
  • 17. MOBILE USERS WILL DO ANYTHING AND EVERYTHING DESKTOP USERS WILL DO, PROVIDED IT’S PRESENTED IN A USABLE WAY. – Brad Frost Source: Brad Frost Page 17
  • 18. 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile. Source: MoPowered Page 18
  • 19. 71% of global mobile web users expect websites to load as quickly, almost as quickly, or faster on their mobile phone compared to the computer they use at home. Source: Compuware Page 19
  • 20. Loading Every 100ms increase in load time decreases sales by 1%. Source: Amazon Page 20
  • 21. 57% of mobile customers will abandon your site if they have to wait 3 seconds for a page to load. Source: Strangeloop Networks Page 21
  • 22. Consumers expect transactions to be easier on mobile than they are offline (51%) or on a desktop computer (50%). Source: IBM Page 22
  • 23. 3 T H E M O B I L E E - C O M M E R C E O P P O R T U N I T Y Page 23
  • 24. 63% of people expect to be doing more shopping on their mobile devices over the next couple of years. Source: Latitude Page 24
  • 25. Roughly 58% of consumers who own a smartphone have used it for store-related shopping. Source: Deloitte Page 25
  • 26. 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Source: Deloitte Page 26
  • 27. / Almost 1/4 of all online shopping on Black Friday in 2012 was done on mobile and tablet devices. Source: Internet Trends 2013 Page 27
  • 28. 61% of people have a better opinion of brands when they offer a good mobile experience. Source: Latitude Page 28
  • 29. 57% users say they won’t recommend a business with a poorly designed mobile site. Source: Google Page 29 41% have turned to a competitor’s site after a bad mobile experience.
  • 30. “In the last twelve months customers around the world ordered more than $1 billion worth of products from Amazon using a mobile device.” — Jeff Bezos, CEO of Amazon Source: Compuware 2009 Page 30
  • 31. 81% of the retailers state that the objective of mobile for their company is to drive revenue to their website. Source: Deloitte Page 31
  • 32. Not having a mobile optimized website is like closing your store one day each week. Source: Google Page 32
  • 33. PayPal mobile handled almost $14 billion in payment volume in 2012. Source: eBay Page 33
  • 34. T A B L E T S 4 A S A N E M E R G I N G Page 34 C H A N N E L
  • 35. By 2014, more than one in three US internet users will have a tablet device. Source: eMarketer Page 35
  • 36. ALMOST HALF A BILLION TABLETS WILL SHIP IN 2013 AND 2014 ALONE. Source: Gartner Page 36
  • 37. 52% of tablet users now say that they prefer to shop using their tablet rather than their PC. Source: Alexaner Interactive Page 37
  • 38. 72% of tablet owners make purchases from their devices on a weekly basis. Source: Google Page 38
  • 39. An average tablet owner makes around $63,000 a year. Source: Internet Retailer Page 39
  • 40. TABLET USERS SPEND 50% MORE THAN PC USERS. Source: Adobe Page 40
  • 41. 3X Tablet visitors are nearly three times more likely to purchase than smartphone visitors. Source: Adobe Page 41
  • 42. “BECAUSE TABLET USERS TEND TO BE ACTIVE, TECHSAVVY CUSTOMERS, WE SEE IPAD LEADS CONVERT 30% HIGHER THAN DESKTOP BASED TRANSACTIONS.” — Mike Clem, Director of E-Commerce, Sweetwater Sound, Inc. Source: Google Page 42
  • 43. 70% of tablet users expect a website to load in two seconds or less. Source: Compuware Page 43
  • 44. E M A I L , 5 S O C I A L M E D I A Page 44 & S E A R C H
  • 45. Mobile phones represent 25.85% of all email opens and 10.16% on tablet. Source: Knotice Page 45
  • 46. 45% of holiday season emails are being opened on mobile. Source: Experian Page 46
  • 47. 71% Mobile purchasing decisions are most influenced by emails from companies. Source: Adobe Page 47
  • 48. 36% 36% of emails from retailers are opened exclusively on mobile. Source: Knotice Page 48
  • 49. 91% of mobile internet access is for social activities, versus just 79% on desktops. Source: Microsoft Page 49
  • 50. 46% of U.S. social media users now access platforms such as Twitter and Facebook via their mobile phone. Source: AllTwitter Page 50
  • 51. SEARCH IS THE #1 MOBILE BROWSER ACTIVITY. Source: comScore Page 51
  • 52. Mobile-based searches make up one quarter of all searches. Source: The Search Agency Page 52
  • 53. 77% OF MOBILE SEARCHES OCCURS AT HOME OR WORK. Source: Nielsen Page 53
  • 54. 70% of PC search tasks are completed in one week while 70% of mobile search tasks are done in one hour. Source: Microsoft Page 54
  • 55. 95% of smartphone users have searches for local info. Source: Google Page 55
  • 56. ONE IN THREE MOBILE SEARCHES HAVE LOCAL INTENT (Versus 1 in 5 on desktop) Source: Small Business Trends Page 56
  • 57. THANKS FOR READING! If you have any comments, questions, or would just like to learn more about how to launch a mobile-optimized website, please feel free to reach out to us and say hello. SHARE THIS EBOOK LinkedIn Facebook Google+ Twitter