10 Tweaks to Drive Mobile Sales during the 2013 Holiday Shopping Season
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

10 Tweaks to Drive Mobile Sales during the 2013 Holiday Shopping Season

on

  • 535 views

The upcoming 2013 holiday season is set to break all existing mobile commerce records. Are you ready for the rush of mobile and tablet consumers over the next few months? ...

The upcoming 2013 holiday season is set to break all existing mobile commerce records. Are you ready for the rush of mobile and tablet consumers over the next few months?

Let Mobify’s CEO, Igor Faletski, show you how you can maximize sales and visitor engagement on your mobile website this holiday season.

In 45 minutes, we cover:
- How to unify your shopping experience across channels
Responsive web design pros and cons
- Which responsive approach is right for your business
- 10 must-do design and performance enhancements to your mobile or responsive website

This webinar is brought to you in collaboration with Demandware.

Statistics

Views

Total Views
535
Views on SlideShare
535
Embed Views
0

Actions

Likes
0
Downloads
23
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

10 Tweaks to Drive Mobile Sales during the 2013 Holiday Shopping Season Presentation Transcript

  • 1. Zac Cook Igor Faletski October 15, 13 1 Ten Tweaks to Drive Mobile Sales this Holiday Shopping Season Copyright 2013 Demandware, Inc. All other rights reserved.
  • 2. Agenda 1. Intro to Demandware + Mobify 2. 3. How to Unify Your Shopping Experience Responsive Web Design Pros and Cons 4. Going Responsive: Which Approach is Right for You? 5. 10 Simple Yet Effective Mobile Website Tweaks 6. Q&A with Igor Faletski of Mobify
  • 3. Demandware Connects Brands and Consumers to Move Faster, Grow Faster The Demandware Model User Empowerment Innovation and LINK Client Success: Retail Practice, XChange Collaboration Center Benefits to your brand Merchant/Marketer/Developer control Global and channel expansion Identify and prioritize key revenue driving programs 99.99% average uptime October 15, 13 3 Copyright 2013 Demandware, Inc. All other rights reserved.
  • 4. Demandware Responsive • Placeholder for Demandware mobile/responsive slide October 15, 13 4 Copyright 2013 Demandware, Inc. All other rights reserved.
  • 5. What is Mobify? Mobify helps businesses delight their users through fast, responsive websites. Technology + Services
  • 6. Demandware + Mobify Together, Demandware and Mobify accelerate commerce innovation. Through the LINK Technology Partner Program Demandware clients can quickly and easily deploy Mobify solutions through a pre-built integration.
  • 7. Agenda 2. How to Unify Your Shopping Experience 3. 4. Responsive Web Design Pros and Cons Going Responsive: 5. Which Approach is Right for You? 10 Simple Yet Effective Mobile Website Tweaks 6. Q&A with Igor Faletski of Mobify
  • 8. Responsive Web Design www.website.com A responsive website is one that automatically reformats itself to suit different screen sizes. A responsive website does not redirect users to separate mobile or tablet sites.
  • 9. Increase Mobile Revenue Websites that are optimized for the user experience across all channels see: • Better conversions • More engagement • Greater average order values
  • 10. Responsive Spotlight / Skinny Ties Results All Online Channels • +42% revenue growth • +44.6% visit duration iPhone • +377.6% revenue growth • +71.9% conversion rate
  • 11. 100% 90% Mobile Performance eCommerce sales lost due to load time 80% 70% 60% 50% 40% 30% 20% 10% 0% Source: Amazon Web Team (~1% conversion loss per 100ms)
  • 12. / Almost 25% of all online shopping on Black Friday in 2012 was done on mobile and tablet devices. Source: Internet Trends 2013
  • 13. Web-influenced offline sales and online sales combined account for more than half of the $3.3 trillion total retail spend in the US.  Source: Forrester Research
  • 14. Agenda 3. Responsive Web Design Pros and Cons 4. Going Responsive: Which Approach is Right for You? 5. 6. 10 Simple Yet Effective Mobile Website Tweaks Q&A with Igor Faletski of Mobify
  • 15. One Strong Online Presence Responsive web design unifies your: • User experience • Team • Code base • Platform • Release process
  • 16. Best Practice Industry experts prefer responsive web design as a mobile web development approach and Google considers it an SEO best practice.
  • 17. Good for Marketing Links shared via social media and email always work when a website has one URL (no redirects).
  • 18. High Cost A lot of labour, money, testing and risk is required to build a responsive website from scratch.
  • 19. Performance is Not Guaranteed The average weight of a web page today : 1.3MB CSS 77% of the weight is images and JavaScript Others HTML JavaScript Flash Images
  • 20. Agenda 4. Going Responsive: 5. Which Approach is Right for You? 10 Simple Yet Effective Mobile Website Tweaks 6. Q&A with Igor Faletski of Mobify
  • 21. Responsive Web Design: What to Consider Time to market Scalability Budget and ROI Risk and security User experience Resources and skill
  • 22. Responsive Rebuild Unified User Experience One URL and consistent branding across all channels Simplified Process Easy to maintain and content is updated in realtime Scalability Ready to support modern mobile devices, tablets and new devices not yet invented Performance Enhancements Automated optimizations for images, JavaScript, CSS, and HTML that speed up load times Feature Parity and Granular Control Business logic leveraged while content, layout and specific elements can be easily manipulated Quick to Market No website rebuild needed Responsive With Mobify
  • 23. Demandware Customer Spotlight / Perry Ellis
  • 24. Mobify Customer Spotlight / Results Month-over-month • +55% increased sales • +16% increased AOV Year-over-year • +391% increased sales • +70% increased AOV Optimizations include Fly-out navigation, sticky add-to-cart button, swipe-enabled product gallery, Mobify Performance Suite
  • 25. Mobify Customer Spotlight / Results • Mobile ROI in 22 days • 25-30% faster on mobile devices than on desktop • Triple digit growth across smartphone and tablet revenues year-over-year Optimizations include Mobify Performance Suite, responsive image optimization, streamlined checkout flow
  • 26. Agenda 5. 10 Simple Yet Effective Mobile Website Tweaks 6. Q&A with Igor Faletski of Mobify
  • 27. 1 Bump up default font size and line height Minimum font size: 16px, and line height: 1.5
  • 28. 2Go 100% touch friendly Use elements like carousels and accordions, drawers and panels
  • 29. 3Make room for clumsy fingers
  • 30. 4 Enable contextual keyboards Example of a better numeric keyboard (iOS on left, Android on right)
  • 31. 5 Use native UI elements • Drop-down menus • Radio buttons • Sliders
  • 32. 6Make it easy to navigate
  • 33. 7Place your CTAs • Keep CTA above the fold • Reduce barriers to conversion • Drive conversions • Drive average order values
  • 34. Make your website faster 8 Optimize responsive images Speed up asset rendering by sending only the best quality image to the device 9 Accelerate JavaScript Reduce page load times by reducing the number of requests sent to the server 10 Simplify your HTML Achieve maximum efficiency by removing all non-essential elements from the mobile experience
  • 35. GET A FREE MOBILE ASSESSMENT visit mobify.com/go/mobile-assessment for full details Included in your mobile assessment: • 3 key user experience items to improve on • Performance results compared to industry standards • 3 recommendations for improving conversion
  • 36. Q&A Please submit your questions via the chat box in the lower left portion of your screen. We welcome your feedback! Watch for a survey page once the webinar has ended. Reach out with any additional questions after the webinar: • Mobify: hello@mobify.com • Demandware: info@demandware.com