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  • 1. Health Monitoring As A Service USERS: Simple, Real Time Management of Monitored Vital Signs. HELATH CARE PROVIDERS: Enhance Patient Relationship. New Revenue Stream 1 © Copyright, Mobifly & Healthmob 2013, All rights reserved India USA
  • 2. Objective This presentation describes how health care providers (HCP) can offer Monitoring As a Service to patients using mobile phones (mHealth). 2 TOPICS  mHealth  Market Evolution  mHealth Users  Our Solution  Mobile Monitoring Platform  Benefits  Operating Model  Product and Strategy  Revenue Model  Roll Out Plan
  • 3. mHealth Mobile technology allows consumers to receive information at lightning speed and gives consumers health and wellness apps that can help improve quality of life and health care they receive. Despite the proliferation in health monitoring websites and apps, there are few that collect biometric information wirelessly, and even fewer that consolidate these data in multi-sensor platform that collects and analyses the data, enabling clients to track health information across multiple devices without the hassle of manual data entry. We built a mobile health monitoring platform, which will transform the lives of patients and improve quality of healthcare and increases productivity of healthcare providers. Mobile Monitoring will “change the way we track our vital signs” forever. Measure. Store. Share. Document. 3
  • 4. Traditional BP Monitor Digital BP Monitor Wirelessly Connected BP Monitor Market Evolution 4
  • 5. Who are the users? 5 1. People not afraid of technology who use smart phones to enhance their lives. 2. People who are not penny wise and pound foolish and understand that investing in their own health is the most lucrative investment they can make. 3. People who value their time and understand how technology may help them to reduce time spent on trips to a doctor's office. 4. Self conscious individuals who understand that staying healthy is a key to productive and successful life. "By 2015, 500 million of an estimated 1.4 billion smart phone users worldwide will use an m-Health app.”
  • 6. 6 BrainBox Network© Use Case Collecting home-monitored data using Bluetooth® health management devices for remote health monitoring. Providing visiting care through Bluetooth® health management devices and mobile technology
  • 7. STORE BrainBox Network© MEASURE SHARE "By 2015, 500 million of an estimated 1.4 billion smart phone users worldwide will use an m-Health app. Our Solution 1. Heart Rate Meter 2. Blood Glucose Meter 3. Blood Pressure Meter 4. Weight 5. Pulse Oximetry 6. ECG 7. Urine Analysis 8. Pedometers 1. Android Phones (Samsung,HTC,Micromax,Karbonn,etc) 2. IPhone 1. Telemetry - Care Provider Dashboard 2. User’s Dashboard 7
  • 8. Bridge Bluetooth Ready Devices Legacy Devices Cloud Mobile Monitoring Platform Measure Store Analyze and Share Health @ home BT Adapter FDA and CE Compliance Devices Cable PC ready devices 8 Mobile Monitoring Server
  • 9. Benefits User Benefits  Mobile, wireless and automatic recording of information, enabling freedom from manual data entry.  Real-time monitoring of key vital signs via user–friendly apps and web interfaces.  Secure, HIPAA-compliant, mobile multi-sensor platform.  Data is easy to record, translate, and save to multiple destinations.  Increase visibility into state of health, anytime, anywhere. Health Care Provider Benefits  New Revenue Streams.  Brand Extension.  Increased Customer Loyalty. 9
  • 10. Operating Model Mobile Apps for Users Provide Monitoring Sensors Web Dashboard for User and Care Givers Support and Service Recent survey by Cisco survey finds that 76% of patients would choose telehealth over human contact highlights the growing consumer trust in telehealth HCPUsers 10 Recommend to Users Monitor Vitals Remotely Advice to User Take Your Readings Monitor Your Health Share Readings with Doctor
  • 11.  Decades of cumulative experience in performance, healthcare, engineering, and technology development  World class software and hardware development team Revolutionary Technology 1 Unique Business Model 2 Broad-based Experience 3  Monitoring-as-a-Service model, based on flexible, configurable, subscription-based monitoring services platform  Driven by partnerships, revenue sharing, and subscription revenue  Proprietary chipset technology that enables mobility and wireless connectivity in legacy sensor devices  Robust analytics algorithms and software Product and Strategy 11
  • 12. Revenue Model Monitoring as a Service (MaaS) based on flexible, configurable, subscription-based monitoring services. ‘mobifly’  provide white label solution to Health Care Provider, at Zero Upfront Cost. No Commitment HCP recommend / advice service to users, and charge fee. Revenue Sharing with mobifly (40%). HCP  sell Wireless Monitor to users.  Private Hospitals / Clinics  Nursing Home  Gyms / Fitness Centers  Public / NGO HealthCare Program HCP 1. Monitoring Service: Service Subscription fee charged by HCP starting from Rs 999 / pm. 2. Wireless Monitor : Automatic recording of reading in mobile directly from sensors. (Optional) 3. Mobile Application: Free with Service/ Monitoring Device. Cost To User 12 RECOMMEND DEVICE PROVIDE TELEMETRYREVENUE FEES No Cost. Only Earning.
  • 13. 13 Mobile App
  • 14. 14 Patient Portal
  • 15. 15 Wireless Sensors Vital Compliant Cost(USD) Notes BP FDA/CE 300 • Clinical Quality Device can measure BP and BG both. Most suitable for Pont of Care. • BP and BG can be recorded manually after measuring from normal sensors. BG FDA/CE HR FDA/CE 150 • Chest Band. • Can do continuous monitoring for hours. • Can work as holter monitor. Pedometer FDA/CE NA • Wrist Band. Most suitable for athletes. BMI FDA/CE NA • Regular Body Mas Index monitoring. Most suitable for Pont of Care. ECG NA NA • Credit Card Size Device three electrode ECG for home use or point of care. • Can do continuous monitoring for hours. Temperature NA NA Eye NA NA Urine NA NA
  • 16. Join Us 16 Please join us in this innovative mHealth Program to improve Health Ecosystem of India. The National Telecom Policy 2011 views the mobile phone as an instrument of empowerment.
  • 17. 17 mHealth Devices in Market
  • 18. Thanks Thank you for reading this presentation. You influence the future development of mobifly – we are new, fresh and innovative and want to prove this to you by listening to what you have to say. We welcome your feedback, and read every single email and comment you send us. Contact: Mobifly Sector-30 Gurgaon, Haryana. www.mobifly.in www.healthmob.net Healthmob Inc. Cambridge, MA 02142 USA email: hello@mobifly.in linkedin: http://tinyurl.com/mobifly skype: techbyte101 gtalk: techbyte101

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