Social Media & Viral Marketing

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    Social Media & Viral Marketing - Presentation Transcript

    1. Viral Marketing
      Focus on Social Networks
    2. The web today
      Is social in spirit
      Is distributed and diverse
      Is ‘mashable’ and extremely open to integration
      Is often unpredictable, and sometimes even hostile
      In short, is a fertile ground for possibilities, and at the same time, full of challenges
    3. What is Viral Marketing ?
      Viral marketing - marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.
      It can be word-of-mouth delivered or enhanced by the network effects of the Internet.
      Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
    4. Facebook – Indian userbase
      Total : 3.3 Million users
      Male : female -- 66:33
      12 month growth % in India – 354.8%
      (one of the fastest growing countries in terms of Facebook users)
      * Source : Facebook Metrics, insidefacebook.com
    5. Communication on Social Networks
      Base: US online adult social networking site users, Source: North American Technographics Media And Marketing Online Survey, Q3 2007
    6. Opportunities for Marketers
      Advertising
      Banner Ads
      Contextual//NewsFeed/Flyer Ads
      Social Ads
      Marketing
      Facebook & MySpace Pages and Sponsored Groups
      Causes
      Word of Mouth/Interaction
      Applications
      Widgets
      Intelligence
      Profiles and Network information
      Public Groups
      Polls & Research
    7. Fifth P of Marketing: Participation
      Social Media as well as social networking sites enable the Promotion aspect, especially the Word of Mouth part of it. Subsequently, the Word-of-Mouth and ‘connectedness’ component enables the 5th P of Marketing Participation.
    8. Using Social Networks for Marketing
      Customer community and relationship development
      Support campaigns reaching social network users
      Increasing the value and extend the “shelf life” of events
      Differentiate your service through your customer connections
    9. Social Network Participation
      In discussions
      To Customer Feedbacks
      Reach, Conversion, Retention
    10. Compare
    11. Create a page for your employees
      Use for peer recruitment
      Share event & corporate info
      Open Discussions on your products
      Gather Feedbacks
      Invite other users to join
      Go Viral (Applications) to pull users
    12. Contact Us
      e-mail: info@mobicules.com
      Phone:+91-9953035348
      +91-9871010829
      +91-9873778077
      www.mobicules.com

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