Social Media & Viral Marketing

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Social Media & Viral Marketing

  1. 1. Viral Marketing Focus on Social Networks
  2. 2.  Is social in spirit  Is distributed and diverse  Is ‘mashable’ and extremely open to integration  Is often unpredictable, and sometimes even hostile  In short, is a fertile ground for possibilities, and at the same time, full of challenges
  3. 3.  Viral marketing - marketing techniques that use pre- existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.  It can be word-of-mouth delivered or enhanced by the network effects of the Internet.  Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
  4. 4. Total : 3.3 Million users Male : female -- 66:33 Age-wise Breakdown Age Bracket Active Users 13-17 279,020 18-24 1,525,800 25-34 1,237,020 35-54 326,840 55+ 50,880 12 month growth % in India – 354.8% (one of the fastest growing countries in terms of Facebook users) * Source : Facebook Metrics, insidefacebook.com
  5. 5. See what my friends are up to: 86% Sent a message to someone: 79% Posted/updated my profile: 70% Looked at profiles of people I didn’t know: 65% Searched for someone that I used to know: 59% Send a friend/connection request: 53% Listened to music: 47% Read a blog or journal: 51% Wrote on someone’s profile page (e.g. wrote on a wall, posted a testimonial): 55% Watched a video: 40% Base: US online adult social networking site users, Source: North American Technographics Media And Marketing Online Survey, Q3 2007
  6. 6.  Advertising  Banner Ads  Contextual//NewsFeed/Flyer Ads  Social Ads  Marketing  Facebook & MySpace Pages and Sponsored Groups  Causes  Word of Mouth/Interaction  Applications  Widgets  Intelligence  Profiles and Network information  Public Groups  Polls & Research
  7. 7.  Social Media as well as social networking sites enable the Promotion aspect, especially the Word of Mouth part of it. Subsequently, the Word-of-Mouth and ‘connectedness’ component enables the 5th P of Marketing Participation.
  8. 8.  Customer community and relationship development  Support campaigns reaching social network users  Increasing the value and extend the “shelf life” of events  Differentiate your service through your customer connections
  9. 9. In discussions To Customer Feedbacks Reach, Conversion, Retention
  10. 10.  Create a page for your employees  Use for peer recruitment  Share event & corporate info  Open Discussions on your products  Gather Feedbacks  Invite other users to join  Go Viral (Applications) to pull users

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