Viral MarketingFocus on Social Networks

The web todayIs social in spiritIs distributed and diverse Is ‘mashable’ and extremely open to integrationIs often unpredictable, and sometimes even hostileIn short, is a fertile ground for possibilities, and at the same time, full of challenges

What is Viral Marketing ?Viral marketing - marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

Facebook – Indian userbaseTotal : 3.3 Million usersMale : female -- 66:3312 month growth % in India – 354.8%(one of the fastest growing countries in terms of Facebook users)* Source : Facebook Metrics, insidefacebook.com

Communication on Social NetworksBase: US online adult social networking site users, Source: North American Technographics Media And Marketing Online Survey, Q3 2007

Opportunities for MarketersAdvertisingBanner Ads Contextual//NewsFeed/Flyer AdsSocial AdsMarketingFacebook & MySpace Pages and Sponsored GroupsCausesWord of Mouth/InteractionApplicationsWidgetsIntelligenceProfiles and Network informationPublic GroupsPolls & Research

Fifth P of Marketing: ParticipationSocial Media as well as social networking sites enable the Promotion aspect, especially the Word of Mouth part of it. Subsequently, the Word-of-Mouth and ‘connectedness’ component enables the 5th P of Marketing Participation.

Using Social Networks for MarketingCustomer community and relationship developmentSupport campaigns reaching social network usersIncreasing the value and extend the “shelf life” of eventsDifferentiate your service through your customer connections

Social Network ParticipationIn discussionsTo Customer FeedbacksReach, Conversion, Retention

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Create a page for your employeesUse for peer recruitmentShare event & corporate infoOpen Discussions on your productsGather FeedbacksInvite other users to joinGo Viral (Applications) to pull users

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