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Facebookmonetization 1223735605493423 8
Facebookmonetization 1223735605493423 8
Facebookmonetization 1223735605493423 8
Facebookmonetization 1223735605493423 8
Facebookmonetization 1223735605493423 8
Facebookmonetization 1223735605493423 8
Facebookmonetization 1223735605493423 8
Facebookmonetization 1223735605493423 8
Facebookmonetization 1223735605493423 8
Facebookmonetization 1223735605493423 8
Facebookmonetization 1223735605493423 8
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Facebookmonetization 1223735605493423 8

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  • 1. Facebook App Monetization: Case Studies Niraj Ranjan Rout (niraj@mobicules.com) Mobicules Systems (www.mobicules.com)‏
  • 2. Facebook app monetization: The lowdown <ul><li>Too many apps. More coming </li></ul><ul><li>Possibility to grow very fast. </li></ul><ul><li>The lowdown on monetization: </li></ul><ul><li>Very low CPMs: $0.5-$2 per 1000 impressions </li></ul><ul><li>Earning per click: $0.05-$0.10 </li></ul><ul><li>CTRs of less than 1% </li></ul><ul><li>Leading to typical earnings of $10 per 1000 daily active users. Absymally low. </li></ul>
  • 3. Low Earnings: Why <ul><li>Apps designed to grow fast. And not do much more. </li></ul><ul><li>“ Traditional” CPM/CPC advertisements are not “interleaved” with social apps, which are very dynamic and interactive in nature. </li></ul><ul><li>There is a need to go beyond traditional CPM/CPC </li></ul><ul><li>Lets discuss a few which have done that. </li></ul>
  • 4. Mob Wars <ul><li>A thriving crime economy, where the user earns virtual money by performing tasks. </li></ul><ul><li>A very competitive virtual economy. </li></ul><ul><li>2,686,376 monthly active users </li></ul>
  • 5. Mob Wars <ul><li>Innovative use of all monetization possibilities. </li></ul><ul><li>Biggest money-churner: CPA as Buy Favor from Godfather. </li></ul><ul><li>Estimated earnings of over USD 100 per 1000 DAU. </li></ul>
  • 6. iLike <ul><li>Agenda: Connecting musicians directly with fans. With a difference-Lots of musicians, Lots of fans. Only possible on a Social Network. </li></ul><ul><li>5,133,469 monthly active users. </li></ul>
  • 7. iLike <ul><li>Huge growth, riding on Facebook. </li></ul><ul><li>$10 million already spent by users to buy ring-tones, tickets, music. </li></ul><ul><li>Collects a fee for every paying customer sent to iTunes or TicketMaster. From record labels for streaming. </li></ul><ul><li>Coming: Ad network for concerts </li></ul>
  • 8. MineKey <ul><li>440,000 monthly active users. </li></ul><ul><li>People express opinions, agree/disagree, discuss opinions. </li></ul><ul><li>Already has a huge number of opinions on any topic. </li></ul>
  • 9. MineKey <ul><li>Exceptional user generated content </li></ul><ul><li>Potential monetization from – Reputation Management, Companies interacting directly with users, highly targeted advertisements. </li></ul><ul><li>Endless possibilites around high quality people interactions. </li></ul>
  • 10. To conclude <ul><li>Engagement is the key. </li></ul><ul><li>Mobwars creates engagement by being an addictive game, iLike by connecting with artists, Minekey with great UGC. </li></ul><ul><li>Monetization should be driven by flavor of engagement. </li></ul>
  • 11. www.mobicules.com

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