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Facebook Application Monetization - Case Studies
 

Facebook Application Monetization - Case Studies

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Monetizing Facebook Applications effectively seems to be the Holy Grail. While it is not very difficult to put CPM or CPC ads on you app, monetization levels remain absymally low. ...

Monetizing Facebook Applications effectively seems to be the Holy Grail. While it is not very difficult to put CPM or CPC ads on you app, monetization levels remain absymally low.

However, there are many applications that are making more money on Facebook than how much they would be sticking to traditional CPM and CPC ads. Who are they, and how're they doing it: Some case studies.

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    Facebook Application Monetization - Case Studies Facebook Application Monetization - Case Studies Presentation Transcript

    • Facebook App Monetization: Case Studies Niraj Ranjan Rout (niraj@mobicules.com) Mobicules Systems (www.mobicules.com)‏
    • Facebook app monetization: The lowdown
      • Too many apps. More coming
      • Possibility to grow very fast.
      • The lowdown on monetization:
      • Very low CPMs: $0.5-$2 per 1000 impressions
      • Earning per click: $0.05-$0.10
      • CTRs of less than 1%
      • Leading to typical earnings of $10 per 1000 daily active users. Absymally low.
    • Low Earnings: Why
      • Apps designed to grow fast. And not do much more.
      • “ Traditional” CPM/CPC advertisements are not “interleaved” with social apps, which are very dynamic and interactive in nature.
      • There is a need to go beyond traditional CPM/CPC
      • Lets discuss a few which have done that.
    • Mob Wars
      • A thriving crime economy, where the user earns virtual money by performing tasks.
      • A very competitive virtual economy.
      • 2,686,376 monthly active users
    • Mob Wars
      • Innovative use of all monetization possibilities.
      • Biggest money-churner: CPA as Buy Favor from Godfather.
      • Estimated earnings of over USD 100 per 1000 DAU.
    • iLike
      • Agenda: Connecting musicians directly with fans. With a difference-Lots of musicians, Lots of fans. Only possible on a Social Network.
      • 5,133,469 monthly active users.
    • iLike
      • Huge growth, riding on Facebook.
      • $10 million already spent by users to buy ring-tones, tickets, music.
      • Collects a fee for every paying customer sent to iTunes or TicketMaster. From record labels for streaming.
      • Coming: Ad network for concerts
    • MineKey
      • 440,000 monthly active users.
      • People express opinions, agree/disagree, discuss opinions.
      • Already has a huge number of opinions on any topic.
    • MineKey
      • Exceptional user generated content
      • Potential monetization from – Reputation Management, Companies interacting directly with users, highly targeted advertisements.
      • Endless possibilites around high quality people interactions.
    • To conclude
      • Engagement is the key.
      • Mobwars creates engagement by being an addictive game, iLike by connecting with artists, Minekey with great UGC.
      • Monetization should be driven by flavor of engagement.
    • www.mobicules.com