Educating When it comes to cloud computing, which statementmost closely describes the situation within your organization? 71% of respondents are unfamiliar or are in the education phase. Only 11% of respondents have a plan or are implementing cloud computing initiatives in 2010 Not interestedor waiting Planning orimplementing Portion of survey respondents Source: MI analysis; Gartner, “User Survey Analysis: Cloud Computing Requires More Education and Specific Approaches in 2010,” June 2010; N=473
Service Providers DB2 Websphere Rational Information Protection Services Computing On Demand* Virtual Cloud Storage Desktop as a Service SoFS Security Cloud Svcs Test Cloud SEP Security Cloud Svcs RMIS / eRMIS AOD* Companies are rapidly growing their Portfolio of Offerings across Cloud framework SMB Enterprises Internet / Intranet Cloud Ecosystem Consulting Services Business Process-as-a-Service MBPS Offerings Application/Software-as-a-Service LotusLive Platform-as-a-Service Infrastructure-as-a-Service Tivoli
The majority of RSIs/ISVs use or plan to use SaaS or Appliances to deliver Software % « Longer-termacceptance of SaaS for mission-critical business processesisgrowing -- not onlywith SMB customers, but Large Enterprises » Source : Saugatuck
SaaS : Not only for CRM & Collaboration! « Although collaboration and CRM continue to lead the SaaS charge, "core" systems of record (e.g., finance, HR) and BI / CPM are growingquickly as well ». Source : Saugatuck
SaaS Solution Delivery [Run] SaaS Solution Enablement [Build] SaaS Business Integration [Implement] SaaS Business Development [Sell] SaaS Business Model [Package] Application Architecture Delivery Architecture Marketing Strategy Solution Packaging Business Consulting Infrastructure Architecture Managed Services Lead Generation & Pre-Sales SaaS Operations & Customer Service Integration Development Platform [PaaS] Delivery Platform [IaaS] Partners Recruitment & Enablement Marketing & Distribution Channels Change Management Need for : Expertise [Consulting, Models, Templates…] & Services [Support, Skills, Resources, Platforms…] ISV embracing SaaS face Challenges in many Areas
Major key Challenges include :
Financing of SaaS Business
High expense to revenue & profitability issues in first years
Business Model migration & Culture changes
SaaS revenue recognition
Evolution of existing Partnerships
Movingfrom « products » to « services », from « projects » to « annuity »…
Well-meant advice. They doing it, we know!!!
Mobiangle Offerings - Core Business: SaaS Dev allows management to focus on core business rather than IT and allows clients to allocate their budget to customer and revenue producing activities - Cost reduction: A recent study found the total cost of operating an on-demand software package is 50% less than implementing and managing an on-premise solution and results in more predictable ongoing costs - Shorter implementation time: Clients using SaaS can see results in weeks as opposed to months, since the software, hardware and network infrastructure are already in place and working via the Web
Enhancements: SaaS offers subscribers incremental and on-going business application enhancements and releases
Highly scalable solutions: SaaS offers our clients the flexibility of scalable business solutions without upgrading or replacing outdated equipment
Service Level Agreements: SLAs ensure the appropriate level of services
Security: SaaS users are
guaranteed strong security, back-up and recovery services
“Channel-as-a-Service” Approach An opportunity for small emerging vendors A real added-value for Partners
Outsourced Channel Management
SaaS Programs implementation
PRM solution tools
Channel Marketing activity
WE HELP YOU GET HERE!!!
SaaS now a Serious Opportunity
Skills Set / Technology Capability Our mobile expertise spans across both mobile devices, mobile operating systems and mobile platforms. At the core of Mobiangle, Cloud Computing expertise is our ability to help clients develop SaaS products or evolve their existing products to a SaaS/On-demand model. Some of the technology with which we have experience includes: MOBILE CLOUD
Services for mobile
Mobiangle helps established software companies transition to SaaS & MaaS Apps successfully. Visit us at www.mobiangle.com
Why should established software companies have a SaaS offering?
Increase business valuation Why do businesses want SaaS?
SaaS is easier, less risky and ultimately more cost effective to implement and run
They can pay on demand, as they use it
They can click to try, and click to buy
There are no IT barriers – they don’t need to think about servers, infrastructure, IT managers, or engineers. They can simply turn it on with zero impact to their IT system.
They can login from anywhere, and all employees run the same software version
SaaS products can often be researched, tested and used online – this puts decision makers in absolute control
Many businesses now trust in the fact that SaaS products are safer overall in that they perform better, and are less problematic
They can treat SaaS as an expense from an accounting perspective. To start with they can simply stick it on the credit card
Recurring revenue is consistently the number one driver in software company valuations. According to Dave Kauppi, President of MidMarket Capital. “Your key short-term strategy in maximizing your company's value in the marketplace is to increase the level of contractually recurring revenue. As an acquiring company looks at you as a potential acquisition target they place a value of, for example, 1 times on projected new sales supported by historical performance. They will place a value of 2 times on the revenue that is covered by contracts they acquire with the purchase of your information technology company. On a value scale, contractually recurring revenue is a 10, expected historical revenue is a 6 and a sales pipeline is a 3. Move your 3's and 6's to 10's and recognize a big boost in your business selling price. Go on a contractually recurring revenue hunt before you sell your information technology company.”