On Mobile - Website Strategy - Luxury Products


Published on

Published in: Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

On Mobile - Website Strategy - Luxury Products

  1. 1. When did you last think about putting your Website on iPhone or iPad?
  2. 3.
  3. 4. 1. Has YOUR website been adapted so it can be seen on mobile devices? 2. Have you seen how YOUR website looks on mobile? 3. Do YOU have an iPhone App?
  4. 5. Voice Recording Diary Application Doctor’s Appointment The client needs this application to bring the appointment process to mobile phone. Patients can use this application to fix an appointment with the doctor from the iPhone. Click Here to see:- Click Here to see:- Click Here to see:- This application facilitates the user to create a diary where he can enter his thoughts. The user can add text, images and sound to the diary entry. The application facilitates the user to share specific diary entries on social media like FaceBook and Twitter This application allows the user to record videos and audio and upload those to a FTP server. The application uploads all the selected files to the server location specified by the user.
  5. 6. Atomic Chalk Medical Diagnosis Education Application This application can teach Arabic to the users. They can learn about the twenty alphabets and their pronunciation. The application also teaches the user to construct and pronounce the words. Click Here to see:- Click Here to see:- Click Here to see:- The intended users of this application are physicians. The application presents the user with various possible diagnostic results which he can refer to. The diagnosis is divided into several categories which the user selects This a scribble game. The client wanted to integrate iAd in the free version of the game to promote paid version of the application
  6. 7. Strategies for Implementation Our iPhone Development Process Value Added Service <ul><li>Understand your business model and scope of future growth </li></ul><ul><li>Consult with ideas that compliment your growth plan and help streamline the business process </li></ul><ul><li>Wireframe that displays the flow of pages on the iPhone app even before we begin development </li></ul><ul><li>Weekly meetings to ensure the client is well informed and the project is on track </li></ul>
  7. 8. This was Original Press Release This is new Notification. Customer gets all notification by just installing iPhone App. Once a week, One news, That brings ‘em back online. This traditional press release goes out to paid portals, Google and so much to pull visitors. Isn’t
  8. 9. Note: The iPhone Push Notifications are not charged on SMS rates by Telco Providers. The GPRS or 3g browsing charges may apply based on plan. BENEFITS OF PUSH MESSAGING ARE: - Transfer content as soon as available | Save device battery | Reduce data traffic for user
  9. 10. Marketing Your iPhone / Website App <ul><li>We take up 100% ownership from design to development to promotion of your Website App. </li></ul><ul><li>We are 100% accountable for app code, iTunes account set up & Apple approval process </li></ul><ul><li>We contribute to making your Website App very popular on iTunes. We guarantee Success. </li></ul><ul><li>The App Development Package comes with unique functionalities to you like: - </li></ul><ul><ul><li>Photo gallery with all expected bells / whistles. </li></ul></ul><ul><ul><li>Visitor Statistics Tracker (Who, Where, When is available with you) </li></ul></ul><ul><ul><li>Mapping/ Directions on Maps. </li></ul></ul><ul><ul><li>Free Micro App Website & First Year Hosting. www.yourcompany.mobi </li></ul></ul><ul><ul><li>Request for quote </li></ul></ul><ul><ul><li>News Letter Subscription </li></ul></ul><ul><ul><li>Queue management Technique so App enables Visitors to take a call. </li></ul></ul><ul><ul><li>Push Notifications to App Installers </li></ul></ul><ul><li>Regular & Timely support 24X7 – Unlimited Updates on launch pages in first year </li></ul>
  10. 12. <ul><li>10 or Less Pages custom made iPhone design and development </li></ul><ul><li>Optimized coding for fast App access </li></ul><ul><li>Online Statistics – Visitor Stats etc. </li></ul><ul><li>- Iphone Compatible Site. </li></ul><ul><li>Free Notification – 2 Messages / Month </li></ul><ul><li>Minimum Contract Period – 12 Months. </li></ul><ul><li>App Ownership – Client after 12 Months. </li></ul>Standard Package $199/ Month <ul><li>- 20 or Less Pages custom made iPhone design </li></ul><ul><li>- Micro App Website & First Year Hosting. www.yourcompany.mobi </li></ul><ul><li>- Optimized coding for fast App access </li></ul><ul><li>Online Statistics – Visitor Stats etc. </li></ul><ul><li>- IPhone, iPad Compatible Site. </li></ul><ul><li>Free Notification – 5 Messages / Mo </li></ul><ul><li>1 Push Marketing Campaigns / Mo </li></ul><ul><li>Minimum Contract Period – 12 Mo </li></ul><ul><li>App Ownership – Client after 12 Mo </li></ul>Business Package $299/ Month
  11. 13. Luxury Products - Apps analyzed
  12. 14. <ul><li>Apps analyzed </li></ul><ul><li>Mini Sites </li></ul>For this analysis, IdeaTriangle reviewed various iPhone applications developed by brands active in the luxury industry. These applications come as mini-sites, on line boutiques, games or videos. A quick podcasts overview is also provided. Vidéo Boutique Games
  13. 15. <ul><li>Mercedes-Benz – C63 AMG </li></ul><ul><li>Home Page </li></ul>Menu Gallery View Sound Users ratings C 63 AMG Absoluter Hammer!! Auf Jeder Fall runterladen !! Yeah! It’s a great aplication! Mercedes babay!! Naja Ich weiss ganz genau, warum ich einen Brabus einem AMG vorziehe… Ich sage nur Brabus Rocket. “ Mini site” type of application. (Free) Discovery of the Mercedes C63 AMG. Sound, 360° view and galleries.. Language : EN
  14. 16. <ul><li>Home Page </li></ul><ul><li>Breitling – Chronomat B01 </li></ul>Description Customise Watch Newsletter Users ratings Application digne de la marque Super application! Comme tout ce que fait Breitling! Les autres marques horlogères peuvent prendre exemple. Bon vent avec Breitling! Belle application Très sobre et très classe. Une belle réussite . Retailers “ Mini site” type of application. (Free) Accurate description, technical information, portfolio, video, 360° view. Languages: FR CN EN DE IT PT RU ES
  15. 17. <ul><li>Christian Dior – Chiffre Rouge </li></ul><ul><li>Home Page </li></ul>Menu Diving sites Morse code Maritime signals “ Mini site” type of application. (Free) Maritime theme, including a selection of useful contents not directly related to the brand. Languages: FR, EN
  16. 18. <ul><li>Rado </li></ul><ul><li>Home Page </li></ul>Collections News Store “ Mini site” type of application. (Free) Focus on the Ceramica 2009 collection Language : EN
  17. 19. <ul><li>Van Cleef & Arpels </li></ul>“ Mini site” type of application. (Free) Overview of the Van Cleef & Arpels watches. Boutiques display. Languages : FR, EN
  18. 20. <ul><li>Van Cleef & Arpels </li></ul><ul><li>Home Page </li></ul>Place Map Sales Point Object “ Mini site” type of application. (Free) A tour in Paris to present Van Cleef & Arpels’ new collection  ”Une Journée à Paris” 7 video tours with places description.. Points of sales information. Heavy app (more than 10Mb) Languages : EN, FR, CN, JP, CO
  19. 21. <ul><li>Bell & Ross – Radio Nova </li></ul><ul><li>Home Page </li></ul>“ Mini site” type of application. (Free) Possibility to download and personalise the BR-01 models (styles and colours) as well as use their features (alarm, chronometer, timer). Additional models are to come soon. Language : EN Store Video Customise Watch
  20. 22. <ul><li>David Yurman - Timepieces </li></ul><ul><li>Home Page </li></ul>Video Description Watches “ Mini site” type of application. (Free) Overview of the last men collections “Classic” and “Belmont” Possibility to buy through a phone call. Wallpaper download. Possibility to see the watch in real size. Language : EN
  21. 23. <ul><li>DeWitt </li></ul><ul><li>Home Page </li></ul>Watches Dewitt Store Videos “ Mini site” type of application. (Free) Presentation of the 25 DeWitt models Store location via GPS Videos Language : EN Users ratings DeWitt Tout simplement excellent !!! Merci Gorgeous Very nice app … The watches are really beautifull… Good job one the interface. Fast and clear. Pictures are absolutly realistic. This app was made like the brand product: a lot of passion and heart for a must have app! Simply the best app about luxury watches. DeWitt Une Magnifique application pour une somptueuse marque.
  22. 24. <ul><li>Victorinox Swiss Army </li></ul><ul><li>Home Page </li></ul>Classement des utilisateurs Huge Great Brand! Naja Naja, bringt jetzt nicht so viel. Aber die Uhr ist klasse. Starke Firma Aber leider beinhaltet die App nur die Uhrenkollektion, nicht aber alle anderen Produkte…! Schade. Deshalb nur 3 von 5 Sternen. “ Mini site” type of application. (Free) News about the Victorinox brand Presentation of 10 watches + tools of the Victorinox collection 3D view with watches features Store location, Newsletter, Videos Language : FR Videos Watches Watches 3D News
  23. 25. <ul><li>Glycin – Airman Clock </li></ul>Classement des utilisateurs Super Schön Meine neue Lieblingsapp. Sehr schön gemacht. Sieht gut aus Sieht gut aus, da brauch man keine Brille mehr… Noch ausbaufähig: Sie sollt kippen mit dem Gerät, dann würde ich mir das Iphone an den Arm schnalle; und natürlich möchte man die Stopuhr-Knöpfe bedienen können. Uhr Super, sehr schöne Urh “ Mini site” type of application. (Free) Display of the Airman model “ Backside” presentation Language : EN
  24. 26. <ul><li>Stowa </li></ul><ul><li>Home Page </li></ul>“ Mini site” type of application. (Free) Display of the “Flieger” and “Marine” models Newsletter History of Stowa 2009 magazine Puzzle Game Languages : EN FR DE Flieger model 2009 Magazine 2009 Magazine
  25. 27. <ul><li>Kienzle – N°4 </li></ul><ul><li>Frontside </li></ul>“ Mini site” type of application. (Paid app: CHF 1 to 10) Display of Kienzle’s n°4 model « Backside » presentation Languages : EN DE Backside Backside
  26. 28. <ul><li>Sarpaneva – Black Moon </li></ul><ul><li>New Moon </li></ul>“ Mini site” type of application. (Free) Display of Sarpaneva’s Black Moon model Lunar indicator presentation Screenshot feature Calendar subscription reminding when the app should be looked at (moon cycles) Send to a Friend feature Languages : EN DE Watch Description Description
  27. 29. <ul><li>Jaeger-LeCoultre </li></ul><ul><li>Home </li></ul>“ Mini site” type of application. (Free) All Jaeger-LeCoultre models presented. Stores location. Watch School Probably one of the best watch iPhone apps Languages : EN FR Collection Collection Watch School Watch School Users ratings The best watch commercial App The perfect app for watch lovers. The dictionary and the creative lesson features are pretty awsome!
  28. 30. <ul><li>TAG Heuer - Monaco V4 </li></ul><ul><li>Home </li></ul>“ Mini site” type of application. (Free) 3D Visualisation of the Monaco V4 by TAG Heuer Stores location Videos Interviews Language : EN Users rating Wowww Hoo This app is the most beautiful I’ve ever seen so far for a watch brand. It redefines a new standard for the user experience with a stunning interface design that pushes the IPhone beyond the classic paradigm and technology limits. Congratulation! Magic Once more TAG Heuer is breaking the rules to deliver this fantastic tool! This will probably set a new benchmark in the luxury Applications. Congratulations to the development team! Menu Video Gallery Watch 3D
  29. 31. <ul><li>Boucheron </li></ul>Home Watch Jewel Description “ Mini site” type of application. (Free) Presentation of the Boucheron watches and jewels Stores location Virtual tryout Languages : EN FR
  30. 32. <ul><li>Style.com </li></ul>“ Mini site” type of application. (Free) Last novelties & shows from the biggest luxury brands Photos, videos. Possibility to vote for the last « Fashion Moment » Language : EN Classement des utilisateurs Pour les mordues de la mode Excellent quand on travaille dans ce monde, ça peut aider. Cool J’aime bien et on peut s’inspirer pour se vêtir. Genial Super App! So ist man in Sachen Mode immer up to date! Für mich als Modestudentin für unterwegs einfach super! Schade, lassen sich nur manche Fotos ohne Internet-Verbindung öffnen. Ansonsten sehr schön und informativ!
  31. 33. <ul><li>Lacoste - RED </li></ul><ul><li>Home Page </li></ul>“ Mini site” type of application. (Free) Discovery of the new Lacoste range. Application visible on horizontal screen. Language : EN Store Store Gallery
  32. 34. <ul><li>D&G – Fashion Channel Winter 2010 </li></ul><ul><li>Home Page </li></ul>Menu Life style Store World “ Mini site” type of application. (Free) Presentation of collections and accessories. Language: EN
  33. 35. <ul><li>Ralph Lauren </li></ul><ul><li>Home Page </li></ul>Collection Video Store « Mini site » type of application. (Free) Creations and fashion shows from August 08 to Spring 09. 360° view. Language : EN
  34. 36. <ul><li>Gucci </li></ul>“ Mini site” type of application. (Free) Last news about Gucci Entertainment with Gucci Beats (Sequencer) Music streaming Store location Languages: EN; IT Users ratings Super Vraiment utile et complet! World of Gucci Gucci Beats IPhone section Black Book
  35. 37. <ul><li>Net-A-Porter.com </li></ul><ul><li>Home Page </li></ul>Users ratings Collections J’aime me tenir au courant des dernières sorties et j’aimerais pouvoir me faire plaisir de temps en temps en commandant via Net-A-Porter.com Je l’ai donc téléchargée et j’ai eu la désagréable surprise de constater qu’une fois encore, l’homme est largement désavantagé… No Male Styles Around 50% of our population are male! Not 1 male style in this app! At least this should mention this! “ Boutique” type of application. (Free) Automatic synchronisation and updates of the database. Possibility to share your selection with your contacts. Language : EN Menu Description Coverflow
  36. 38. <ul><li>Myprestigium.com </li></ul><ul><li>Home Page </li></ul>Store News “ Boutique” type of application. (Free) Luxury shopping guide, possibility to buy through a phone call. Languages: FR, IT, EN
  37. 39. <ul><li>Louis Vuitton – Precious Cargo </li></ul>“ Game” type of application. (Free) Limited edition: June 25 – July 7, 2009 Louis Vuitton launched a game for mobile phones prior to a concept store opening in Tokyo. Language: JP
  38. 40. <ul><li>HHGame </li></ul>Home Page Puzzle Watch Selection About HH Fondation “ Game” type of application. (Free) Puzzle Game 2 levels of difficulty More than 50 challenges Language: EN
  39. 41. <ul><li>Christian Dior – The Lady Noire Affair </li></ul><ul><li>Home Page </li></ul>“ Video” type of application. (Free) 6 minutes movie from Olivier Dahan, with French actress Marion Cotillard. Topic of the movie: Lady Dior bag Languages: EN, FR Menu Screenshot Film Screenshot Film
  40. 42. <ul><li>HHMagazine </li></ul>Home Page News News About HH Fondation “ News” type of application. (Free) Last news about the Fondation de la Haute Horlogerie. Languages: EN, FR
  41. 43. <ul><li>iPhone websites </li></ul><ul><li>Jean-Paul Gaultier – Fleur du Male </li></ul>Following applications and podcasts, brand websites are specifically designed for access through the iPhone. Dior – Midnight Poison
  42. 44. Rahul Sethi (ceo) in Media [email_address] 208, 2F, Elegance Jasola District Centre, New Delhi- 25, India T: +91 11 4054 0703 2nd Floor, West Tower, Maude Street, Sandton – 2196, South Africa T: +27-713-818-663 6225 S. Mojave Rd. Suite B Las Vegas, NV 89120, USA. T: +1 408 459 0657