The Mobile Revolution

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Mobext is the leading mobile marketing company in the Philippines and a partner of choice of the world's leading brands.

Mobext is the leading mobile marketing company in the Philippines and a partner of choice of the world's leading brands.

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Transcript

  • 1. THE MOBILE REVOLUTION
  • 2. Tech-savvy shoppers use smartphones as “internet-on-the go”.
  • 3. Mobile Internet users will surpass computers by 2014.
  • 4. A typical household owns at least four of the following devices : a mobile phone (89 percent), smartphone (53 percent), tablet (14 percent), desktop (39 percent), laptop/netbooks (37 percent) and smart TV (4 percent.) (Source: TNS)
  • 5. Most web queries using keywords with clear purchase intent came from mobile devices.
  • 6. Most people look at their smartphone about 150 times a day!!!
  • 7. The BIG question is...
  • 8. How to leverage the mobile market???
  • 9. I. Mobile Marketing Doing so will ensure that you’re showing up in top positions across all Internet-capable devices with properly worded and formatted ads to convert the maximum number of purchase-ready users.
  • 10. II. Go Local! Running local ads on Google, Bing and Yahoo! is still the most effective way of converting online searches with purchase intent into phone calls, website clicks and foot traffic. Work with a partner who utilizes the latest technology to ensure that you’re deeply penetrating local markets and getting the largest share of digital voice possible.
  • 11. III. Co-Branded advertising This tactic most effectively boosts national brand and local store awareness on contextually relevant websites. Brands should work with a vendor who has deep experience targeting desktop and mobile users with effective banner assets that leverage the calls to action and overall imagery suitable to both platforms.
  • 12. Thank you! Increase your ROI through mobile. Contact us at info@mobext.com We build kick-ass ios and Android apps. View are sample apps at http://mobext.ph/works.html