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Dados do mercado de games do ano de 2012 pesquisa feita pela Newzoo e ACIGAMES, com projeção de crescimento do mercado mundial de games.

Dados do mercado de games do ano de 2012 pesquisa feita pela Newzoo e ACIGAMES, com projeção de crescimento do mercado mundial de games.

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  • 1. The Brazilian Games Market & Industry Peter Warman CEO Newzoo Moacyr Alves Jr ACIGAMES December 2012 © 2012 Newzoo www.newzoo.com Research on and promotion of powered by US EU* UK GER FR IT ES BE NL RU BR PL TR AUS JP CN
  • 2. Brazilian Games Market 2012 Preliminary results on year-on-year trends and market size “Brazil is possibly the fastest growing games market in the world when it comes tot total consumer spending. Its anticipated growth of 32% is way ahead of the global average of 7% and even more compared to the US with 1% and Europe +3%.” “Enormous growth in the traditional console sector fueled by price drops and a flourishing economy in combination with continued popularity of online and mobile gaming are currently accelerating growth” - Peter Warman, CEO Newzoo
  • 3. Brazilian Games Market 2012 Preliminary results on year-on-year trends and market size 2011-2012 +8% 2011-2012 +26% 2011-2012 +1% 2011-2012 +36% 2011-2012 +8% 2011-2012 +18% 2011-2012 +3% 2011-2012 +17% 2011-2012 +15% 2011-2012 +14% 2011-2012 +32% 2011-2012 +32% 2012 vs 2011 YoY Growth
  • 4. © 2012 Newzoo 4
  • 5. © 2012 Newzoo 5 © Preliminary results Newzoo 2012 – Not for publishing
  • 6. © 2012 Newzoo 6
  • 7. © 2012 Newzoo 7 © Preliminary results Newzoo 2012 – Not for publishing
  • 8. © 2012 Newzoo 8 18.9M 7.6M 27.2M (+44%) 15.9M (+109%) 0 5 10 15 20 25 30 Players Payers Growth of Brazilian Console Market Price drops and economic growth fuel explosive growth Total and Paying Console Gamers in 2011 and 2012 Source: Newzoo Data Explorer 2011, 2012 2011 2012 2011 2012
  • 9. © 2012 Newzoo 9 Xbox360 surpasses PS3 in 2012 Price drops and economic growth fuel explosive growth Number of Xbox 360 and PS3 players in 2011 and 2012 Source: Newzoo Data Explorer 2011, 2012 5,7M 6,2M 9,2M (+61%) 8,4M (+35%) 0 1 2 3 4 5 6 7 8 9 10 2011 2012 2011 2012
  • 10. 27M Mobile Gamers per Country in 2012 Phone & Tablet Gamers and Share of Paying Gamers (aged 10 to 50). 96M PayingGamers 22M 21M 14M 2.0M 4.0M 11M 12M 26M 79% 68% 62% 53% 62% 69% 77% 70% 71% © 2012 Newzoo 10 Source: Newzoo , September 2012 Consumer Research * Source: Newzoo, March/April 2012 Consumer Research Data 33% 32M 15M* 7.5M* 69% 68% 38% 22M 30% 6.3M 23% 3.2M 20% 0.4M 22% 0.8M 35% 3.8M 31% 3.8M 25% 6.4M 37% 10M 28% 2.1M 69% 34% 5.2M Non-PayingMobileGamers # mobile gamers Aged 10 - 50 share of all gamers Majority of paying mobile gamers in the US is male: 61% A small but growing share of mobile gamers spends money US UK GER FR BE NL IT ES RU BR TUR POL AUS 35% 2.5M 7.1M 65% In growth markets such as Turkey the share of male payers is highest: 70%
  • 11. © 2012 Newzoo 11 Game Franchise Popularity in Brazil Amongst men and women | Example of deep data analysis Source: Newzoo Data Explorer 2012
  • 12. © 2012 Newzoo 12
  • 13. Best experts on the team Unique combination gives local insights and global perspective Local & Global Consumer Insights Across all Business Models Local Industry Insights Access to Local Industry & Sales Data Online Local & Global Gaming Metrics Based on Transactions Mobile App & Games Revenues and Downloads, Local & Global www.newzoo.com www.acigames.com www.superdataresearch.com www.distimo.com Expertise AND PR power
  • 14. Best experts & data sources combined All people are respected analsyst in the market and frequent speakers Joost van Dreunen CEO SuperData Research Peter Warman CEO Newzoo Vincent Hoogsteder CEO Distimo Jason Anderson Director Global Consumer Insights Blizzard until October 2012 now independent advisory roleproject responsibles Moacyr A. Alves Junior Chairman for the Eletronic and Digital Content for the Brazilian Government President Acigames