The DIY Future: What Happens When Everyone Is a Designer

Slide 1: The DIY Future 2007 Italian IA Summit

Slide 2: Joe Lamantia Involved in user experience / Internet since 1996 In 2000, became an entrepreneur and started my own company Creator of the leading freely available tool for card sort analysis Creator of the Building Blocks design framework for portals and user experiences Currently based in New York - but enjoys Europe a great deal… On the Web JoeLamantia.com Boxesandarrows.com Tagsonomy.com Email to joe (at) joelamantia.com Where to get a good bowl of noodles Your favorite kind of hot sauce 2 Italian IA Summit : 2007 Joe Lamantia

Slide 3: IA means? design means? 3 Italian IA Summit : 2007 Joe Lamantia

Slide 4: Big tent! (all inclusive) 4 Italian IA Summit : 2007 Joe Lamantia

Slide 5: 7 Years Ago functional requirements content templates site map branding card sort style guide content inventory form design wire frames taxonomy / controlled vocabulary navigation model task flow usability evaluation category structure personas metadata 5 Italian IA Summit : 2007 Joe Lamantia

Slide 6: Traditional Model of Information Architecture 6 Italian IA Summit : 2007 Joe Lamantia

Slide 7: netNumina User Experience Development Process Wireframes Mental Model Site Map Content Matrix User Creative Brief User Personas Scenarios User Needs Matrix Visual Design Direction Typography and Visual Design User-centered final Branding Options Options Screen design Business Requirements Document Business Requirements Functionality Matrix 7 Italian IA Summit : 2007 Joe Lamantia

Slide 8: Wireframe (UI Concept) 8 Italian IA Summit : 2007 Joe Lamantia

Slide 9: User Experience Design Concept 9 Italian IA Summit : 2007 Joe Lamantia

Slide 10: How about you? 10 Italian IA Summit : 2007 Joe Lamantia

Slide 11: Now service design multivariate testing brand resonance behavior analytics emotional triggers enterprise architecture design ethnography conceptual modeling social metadata systems collaboration environments ontology / semantic networks mobile experience metadata repositories knowledge management organizational culture rich internet business transformation social media information value chains innovation pipelines scenario based visioning network mechanisms enterprise 2.0 adoption 11 Italian IA Summit : 2007 Joe Lamantia

Slide 12: And now...? 12 Italian IA Summit : 2007 Joe Lamantia

Slide 13: What’s changed? Why are things different? 13 Italian IA Summit : 2007 Joe Lamantia

Slide 14: We’re designing different things. We’re designing things differently. 14 Italian IA Summit : 2007 Joe Lamantia

Slide 15: Integrated Experiences: multi-lateral co-created multi-dimensional 15 Italian IA Summit : 2007 Joe Lamantia

Slide 16: Integration = increased complexity ...experiential impact of design ...challenges for design(ers) 16 Italian IA Summit : 2007 Joe Lamantia

Slide 17: 2 Cycles 17 Italian IA Summit : 2007 Joe Lamantia

Slide 18: The Centralization Pendulum Technologies oscillate from centralized to decentralized architectures Centralized Mainframe Client-server PC Internet De-centralized 18 Italian IA Summit : 2007 Joe Lamantia

Slide 19: Permeability Networks and systems are more or less permeable (open) Permeable Red Cross Volunteers U.S. Supreme Court Impermeable Permeable: A substance, substrate, membrane or material that absorbs or allows the passage of water. Permeable: A substance, substrate, membrane or material that absorbs or allows the passage of information. http://en.wiktionary.org/wiki/permeable 19 Italian IA Summit : 2007 Joe Lamantia

Slide 20: Permeable From Wiktionary: A substance, substrate, membrane or material that absorbs or allows the passage of water. A substance, substrate, membrane or material that absorbs or allows the passage of information. http://en.wiktionary.org/wiki/permeable 15 20 Italian IA Summit : 2007 Joe Lamantia

Slide 21: Why does this matter? 21 Italian IA Summit : 2007 Joe Lamantia

Slide 22: New models = de-centralized, permeable Centralized FaceBook Green Zone YouTube in Baghdad Amazon Permeable Impermeable Blogosphere Virus P2P De-centralized Sometimes both... 22 Italian IA Summit : 2007 Joe Lamantia

Slide 23: Amazon Tags Reviews Lists Ratings Registries Stores Used Books Author Pages Author Blogs API S3 service 23 Italian IA Summit : 2007 Joe Lamantia

Slide 24: Others? 24 Italian IA Summit : 2007 Joe Lamantia

Slide 25: 3 Shifts 25 Italian IA Summit : 2007 Joe Lamantia

Slide 26: 3 shifts in culture show growing technology permeation 26 Italian IA Summit : 2007 Joe Lamantia

Slide 27: \"According to Moor, the computer revolution is occurring in two stages. The first stage was that of \"technological introduction\" in which computer technology was developed and refined. This already occurred in America during the first forty years after the Second World War. The second stage -- one that the industrialized world has only recently entered -- is that of \"technological permeation\" in which technology gets integrated into everyday human activities and into social institutions, changing the very meaning of fundamental concepts, such as \"money\", \"education\", \"work\", and \"fair elections\". Computer Ethics http://plato.stanford.edu/entries/ethics-computer/ 27 Italian IA Summit : 2007 Joe Lamantia

Slide 28: Design decisions now affect more people, in more ways. 28 Italian IA Summit : 2007 Joe Lamantia

Slide 29: 1.Social shift 2.DIY shift 3.Rise of the SPIME 29 Italian IA Summit : 2007 Joe Lamantia

Slide 30: 1. Social Shift 30 Italian IA Summit : 2007 Joe Lamantia

Slide 31: Product / Service + Social Elements Identity Presence Relationships Group Structures Direct Communication Membership Criteria Lifecycles Reputation Tokens Public speech Arbitration / Negotiation 31 Italian IA Summit : 2007 Joe Lamantia

Slide 32: Network mechanisms amplify the effects of design decisions to include whole communities! 32 Italian IA Summit : 2007 Joe Lamantia

Slide 33: More than social networking Diverse user groups Self-defined user communities Shifting user communities Overlapping identities (personal / professional) New group and community dynamics Social memory Social identity mechanisms Reputation banking & influence trading Cultural differences Power distance indexes Shifting organizational contexts Knowledge markets Tagging / folksonomies 33 Italian IA Summit : 2007 Joe Lamantia

Slide 34: Unilateral is now multilateral 34 Italian IA Summit : 2007 Joe Lamantia

Slide 35: 2. DIY (Do It Yourself) Shift 35 Italian IA Summit : 2007 Joe Lamantia

Slide 36: New economic and production models? “Small Pieces Loosely Joined” Lowered barriers to entry Commoditized design and development Empowered amateurs Business designers ‘Shadow IT’ Free or low-cost tools and data sources Open source APIs Web Services / SOA Public data sets Public infrastructure for mashups Yahoo Pipes Google Gadgets 36 Italian IA Summit : 2007 Joe Lamantia

Slide 37: In DIY everyone designs / co-creates 37 Italian IA Summit : 2007 Joe Lamantia

Slide 38: iPad Touch Product Concept Renderings From: http://factoryjoe.com 38 Italian IA Summit : 2007 Joe Lamantia

Slide 39: 3. Rise of the SPIME 39 Italian IA Summit : 2007 Joe Lamantia

Slide 40: When Blobjects Rule the Earth “Scenario: You buy a Spime with a credit card. Your account info is embedded in the transaction, including a special email address set up for your Spimes. After the purchase, a link is sent to you with customer support, relevant product data, history of ownership, geographies, manufacturing origins, ingredients, recipes for customization, and bluebook value. The spime is able to update its data in your database (via radio-frequency ID), to inform you of required service calls, with appropriate links to service centers. This removes guesswork and streamlines recycling. 40 Italian IA Summit : 2007 Joe Lamantia

Slide 41: When Blobjects Rule the Earth “So …you would be able to swiftly understand: • where it was • when you got it • how much it cost • who made it • what it was made of • where those resources came from • what a better model looked like • what a cheaper model looked like • who to thank for making it • who to complain to about its inadequacies • what previous kinds of Spime used to look like • why this Spime is better than earlier ones what you could do to help that happen • what people think the Spime of Tomorrow might look like • the history of the Spime's ownership 41 Italian IA Summit : 2007 Joe Lamantia

Slide 42: When Blobjects Rule the Earth what it had been used for where and when it was used what other people who own this kind of Spime think about it how other people more or less like you have altered or fancied-up or modified their Spime • what most people use Spimes for • the entire range of unorthodox uses of Spimes by the world's most extreme Spime geek fandom • and how much your Spime is worth on an auction site And especially -- absolutely critically -- where to get rid of it safely.” SIGGRAPH, Los Angeles, August 2004 42 Italian IA Summit : 2007 Joe Lamantia

Slide 43: Emerging SPIME ecology: • RFID • GIS / geo-location • tagging • white-label social networking • smart objects • ubiquitous connectivity • PLM (Product Life Cycle Management) New niche: Collective services >> GetSatisfaction.com 43 Italian IA Summit : 2007 Joe Lamantia

Slide 44: SPIMEs bridge physical and virtual worlds “Mostly virtual, occasionally physical” Physical manifestation Temporal persistence Real in all worlds at the same time Geolocatable Semantically interconnected Tied to deep pools of collective metadata Findable Full lifecycle awareness Must be sustainable / green 44 Italian IA Summit : 2007 Joe Lamantia

Slide 45: Virtual experiences now affect the physical realm, and vice versa. 45 Italian IA Summit : 2007 Joe Lamantia

Slide 46: Design = multi-dimensional 46 Italian IA Summit : 2007 Joe Lamantia

Slide 47: Traditional Model of Information Architecture 47 Italian IA Summit : 2007 Joe Lamantia

Slide 48: New Model for Information Architecture / UX (Still 3 circles...) 48 Italian IA Summit : 2007 Joe Lamantia

Slide 49: New Audiences 49 Italian IA Summit : 2007 Joe Lamantia

Slide 50: DIY Audiences: contributor (architect, designer, builder) remixer aggregator (editor, synthesizer) commenter, rater recommender consumer 50 Italian IA Summit : 2007 Joe Lamantia

Slide 51: New Environments 51 Italian IA Summit : 2007 Joe Lamantia

Slide 52: socially sensitive legally regulated contextually ambiguous physically uncomfortable cognitively stressful erratically connected biologically / medically sensitive ecologically constrained 52 Italian IA Summit : 2007 Joe Lamantia

Slide 53: New Challenges 53 Italian IA Summit : 2007 Joe Lamantia

Slide 54: Integration = increased complexity ...experiential impact of design ...challenges for design(ers) 54 Italian IA Summit : 2007 Joe Lamantia

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Slide 59: Designing Web Applications for Use By Larry Constantine, Constantine & Lockwood, Ltd. - Dec 11, 2006 “A third problem with users is that there are so many of them. And they are all different. They want different things and like different things and react differently. I have watched teams run in circles as they redesign for each new user who gives them feedback on a paper prototype or each new group passing through the usability lab. The genuine diversity of real people can distract designers from the commonality of their needs and interests.” http://www.uie.com/articles/designing_web_applications_for_use/ 59 Italian IA Summit : 2007 Joe Lamantia

Slide 60: Does the integrated experience mean design must resolve new kinds of conflict? 60 Italian IA Summit : 2007 Joe Lamantia

Slide 61: Multilateral = potential conflicts 61 Italian IA Summit : 2007 Joe Lamantia

Slide 62: Co-creation = conflicting agendas 62 Italian IA Summit : 2007 Joe Lamantia

Slide 63: New dimensions = new conflicts 63 Italian IA Summit : 2007 Joe Lamantia

Slide 64: Integration = many new conflicts 64 Italian IA Summit : 2007 Joe Lamantia

Slide 65: Possible conflicts in integrated experience Name and Branding Open / Closed Architecture Privacy Language Cultural Concepts Function Ownership and rights Interaction Pace and delivery Materials and makeup Lifecycle Time place of use Emotion Mental Model Identity Ecological Impact Confidentiality Shipping, storage, and handling Legality Energy Consumption Symbolic value / role Price Transparency Information Needs Meaning Labeling & terminology 65 Italian IA Summit : 2007 Joe Lamantia

Slide 66: The New Designer / Architect 66 Italian IA Summit : 2007 Joe Lamantia

Slide 67: business savvy technologically capable skilled analyst & visualizer narrative communicator holistic thinker strategic innovator customer empath tool maker mediator 67 Italian IA Summit : 2007 Joe Lamantia