Sensemaking Spectrum: Examples

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Sensemaking Spectrum: Examples

Sensemaking Spectrum: Examples

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  • 1. Joe Lamantia | Product Strategist Big Data & Discovery | joe.Lamantia@oracle.com Sensemaking Spectrum: Example Subjects Data Records Catalog Format Entities Product, location Connections Satisfaction Goals Acquire Transform Events Purchase Status change Structures & Systems User centric Data centric Networks Business unit Community Loyalty factors Themes Profit Efficiency Plans Balance budget Launch product Manage risks Business Perspective Progressive engagement Complexity & difficulty Value of outcome Activities Traffic logging Address change Processes Fulfillment Brand monitoring Analysis PerspectiveData Perspective Domains Supply chain Industry / market Models Conversion Lifetime Customer Value (Decision tree) Measures Attrition rate Unit cost of materials