Design Principles for Social Augmented Experiences: Next Wave of AR Panel | Where 2.0
by Joe Lamantia on Apr 02, 2010
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Augmented reality is moving from the stage of technical experiment to social experiment as we augment social settings and interactions in the real world. Unfortunately, as it stands now, AR creates 'an...
Augmented reality is moving from the stage of technical experiment to social experiment as we augment social settings and interactions in the real world. Unfortunately, as it stands now, AR creates 'anti-social' interactions and experiences. This presentation shares 9 design principles for social augmented experiences that people will value.
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Tiffany May
the social maturity of current augmented experiences is similar to that of a young child who is learning the complex rules and norms that determine socially acceptable behavior. With unevenly developed abilities and understanding, fitting into social situations is very difficult.
Anyone pointing a cell phone or any other device in my direction to try to "identify" me better be prepared for a either a law suit or a punch in the face.
Anonymous comment
http://www.technologyreview.com/computing/24639/?a=f
Without substantial social integration, augmented reality might remain restricted to a class of specialized utilities that are better suited for focused, asocial or semisocial activities like technical reference—one of the primary applications of augmented reality from the beginning.
http://www.flickr.com/photos/jup3nep/2326524827/
Bridge to nowhere in New Zealand
But a bridge experience is valid only when social interaction is impossible for some reason. For example, people find each other in crowds using their mobile phones, then end the call as soon as they see one another.
For designers of augmented experiences, this means all of the elements and social interactions must be valuable to all of the people engaging with them. Otherwise, people will perceive the effort and costs of the augmentation as overhead or a burden of some sort. Further, the augmented elements must provide value within the context of a particular interaction rather than only within other contexts or for other purposes.