Media Literacy

Teachers discovering the power of Media Education and liberating the curriculum: From Awareness to Action in Teacher Education Melda N. Yildiz William Paterson University [email_address]

Technology
BB- for course content, discussion board, content management-eportfolios
Digital editing software (imovie or movie maker) for editing their digital story.
youtube.com for showcasing their video,
Webserver such as google pages to post their webpage/e-portfolio,
Webcams- for online tutoring and mentoring to K12 students, first year students at WPU
Telephony systems, skype.com for online chat and collaborations among each other and with the instructor

Reasons using new media
Provides:
Access -- Liberate teachers and students from textbook format. Provide alternative resources- Teachers and students will be able to research through online resources.
Global Point of View -- Students and teachers will participate online discussion groups, weblogs, wikis, and listservs.
New tools for classrooms– Students and teachers will be able to produce media presentations, learning objects, interactive teaching material.

Course has three main parts
De-construct: ( Read Media ) Media Literacy Activities (deconstructing webpages, news, advertisement, and newspapers; POV (point of view) exercise, etc.)
Research: ( Use Media ) Information Literacy (Library Skills, researching internet resources, etc.)
Construct: ( Write Media ) Media Production (Create an oral history project, video documentary, website, webquest, weblog, and multimedia presentation)

http://mnyildiz.googlepages.com/digitalstorytelling
http://mnyildiz.googlepages.com/e-portfoliosamples

Vocabulary average of a 14-year-old dropped from 25,000 words in 1950s to only 10,000 words in 1999.
“ Numbers.” Time Magazine 155, no 6 (Feb 14, 2000); 25

How to Teach Media Literacy

Learn one thing!
Language Arts Literacy
STANDARD 3.5 (VIEWING AND MEDIA LITERACY ) ALL STUDENTS WILL ACCESS, VIEW, EVALUATE, AND RESPOND TO PRINT, NONPRINT, AND ELECTRONIC TEXTS AND RESOURCES.
http://www.state.nj.us/njded/cccs/s3_lal.htm#35

As we enter the twenty first century, it is essential that the schools be places that help students better understand the complex, symbol-rich culture in which they live in. A new vision of literacy is essential if educators are serious about the broad goals of education: preparing students to function as informed and effective citizens in a democratic society; preparing students to realize personal fulfillment; and preparing students to function effectively in a rapidly changing world that demands new, multiple literacies . Renee Hobbs, 1997

It is no longer enough to simply read and write. Students must also become literate in the understanding of visual images. Our children must learn how to spot a stereotype , isolate a social cliché and distinguish facts from propaganda , analysis from banter, important news from coverage.
Ernest Boyer

Media Education is both essential to the exercising of our democratic rights and a necessary safeguard against the worst excesses of media manipulation for political purposes.
Len Masterman

I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer inwaht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae.
The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas thought slpeling was ipmorantt.

See the link http:// www.youtube.com/watch?v =HqK7fOA56bc&search=pepsi%20shakira
watch and identify and respond
what they sell?
a) Pepsi b) God c) Beauty d) Youth e) all
who is their target audience?
a) you b) hispanic c) global d) young people

Media Literacy Quiz from
http://www.griid.org/pdfs/medialit-exercise-01.pdf
http://www.griid.org/pdfs/medialit-exercise-04.pdf
http://www.grcmc.org/medialit/
http://www.mediamouse.org/griid/

http://www.snopes.com/inboxer/petition/drunk.asp

"Somebody Should Have Taught Him"
I went to a birthday party mom I remembered what you said. You told me not to drink at all mom So I drank soda instead.
I felt proud inside mom, Just the way you said I would, that I didn't choose to drink and drive mom Though some friends said I should.
I knew I made the right choice mom Because your advice to me was right And as the party finally ended mom The kids drove out of sight.
I got into my car mom Sure to get home in one piece, never knowing what was coming mom Something I expected least.
Now I'm lying on the pavement, mom I can hear the policeman say, "The kid that caused this wreck was drunk," mom His voice seems far away.
My own blood is all around me, mom as I try hard not to cry. I can hear the paramedic say, mom "This girl is going to die."
I'm sure the guy had no idea, mom while he was flying high, because he chose to drink and drive mom that I would have to die.
So why do people do it, mom knowing that it ruins lives? But now the pain is cutting me now mom like a hundred stabbing knives.
Tell my sister not to be afraid, mom Tell daddy to be brave, and when I go to heaven mom Write "Daddy's Girl" on my grave.
Someone should have taught him mom that it's wrong to drink and drive. Maybe if his mom and dad had, mom I'd still be alive.
My breath is getting shorter, mom I'm getting really scared. These are my final moments, mom and I'm so unprepared.
I wish that you could hold me Mom, as I lie here and die. I wish that I could say Mom I love you and good-bye

Second Life Video http://youtube.com/watch?v=b72CvvMuD6Q

Dealing with Interactivity not TIME
Everquest.com
http://www.station.sony.com/everquest/
Ebay.com
http:// www.ebay.com /

Why Study Media?
Media Saturation
Media Influence
Manufacture and Management of Information
Media Democracy/ Critical Autonomy
Increasing Importance & Emphasis
Privatization of Information
Educating for the future

Principles of Media Literacy
Media construct reality
Media use identifiable techniques
Media have commercial interests
Media presents ideologies
New media creates new languages, new audiovisual grammars and new ways of using language

Media are symbolic systems; not simply reflection of reality which must be accepted, but with languages which need to be actively read, and interrogated.
Len Masterman

The aim is to develop an awareness about print and the newer technologies of communications so that we can orchestrate them, …. And get the best out of each in the educational process.
Without understanding of media languages and grammars , we cannot hope to achieve a contemporary awareness of the world in which we live.
Marshall McLuhan

Girls, Girls, Girls: Mc Donald’s Commercial Production Notes: Fast Food for Thought by Jason Simon USA 1986, video, 28:00 min PublisherVideo Date Bank

Grammar and Language of Media
Color
Sound
Lyrics
Setting
Lights
Editing
Characters
…

Girls, Girls, Girls: Mc Donald’s Commercial Production Notes: Fast Food for Thought by Jason Simon
You want more than a book, you want a funky look
Because that’s part of being a girl
Some guys are dreams, sometimes you want to scream
Look at now and watch out world
You’ve got a sense of fun, you’ve found your space and
McDonald is your kind of place
Funny how you feel, seems to show on your face
You’ve heard the latest rumors, you are expressing your views and
Rock and Roll is the music you choose
Glad you are girl right down to your shoes
It’s a good time … for this Great Taste of McDonald

Main Questions
Who produces it? Originator, creator, or author
Who are the stories intended for? Target Audience
What is missing?
Whose point of view is being presented?

Circle of Life

Mickey Mouse Monopoly
http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/MickeyMouseMonopoly

Yeh- Shen: A Cinderella Story From China

L.A. Times Photographer Fired Over Altered Image
http://www.poynter.org/resource/28082/asdf.swf
http://www.poynter.org/content/content_view.asp?id=28082&sid=29

Video (TV) is helping or hurting education?
Can school video production efforts compete with commercial endeavors?
Are teachers using video effectively?
Can students learn anything from planning or producing their own videos? (Valmont 1995, p.1)

In schools, Media (video) production is considered to be time consuming
Reasons not to have production in the curriculum. Lack of:
equipment
technical knowledge to be able to use the equipment
support department
interest
time allocated in the curriculum

Media (video) production is considered to be time consuming
Reasons not to have production in the curriculum. Lack of:
equipment
technical knowledge to be able to use the equipment
support department
interest
time allocated in the curriculum

Production is crucial because
Students need variety ways to present their ideas.
Different learning styles demands different ways to present a project besides essays. (Gardner, 1993)
Teaches Media Literacy skills
Gives students different perspectives and point of view to look at the world/ surroundings- Multiculturalism

Bloom's Taxonomy and Critical Thinking The goal is to go beyond Knowledge/ Comprehension Judge Panel Discussion Editorial Debate Mock Trial Book Review
appraise, value
Evaluation Produce Role Play Mural Video Production Newspaper Story Advertisement
create, combine
Synthesis Organize Graph Survey Questionnaire Research Plan dissect, generalize Analysis Value Map Model Interview Diagram Illustration use, practice Application Respond Report Review Summary Discussion
understand
Comprehension Receive List fact Worksheet Chart Oral recitation
recall
Knowledge

"I learned how to deconstruct commercials, how to use the camera equipment, and how to create a public service announcement. Most importantly, I experienced that every message can be interpreted differently. Depending on the era, personal experience, each sign makes different meaning to different people. Prior to taking this course, I simply watched a commercial at face value. I never really looked at the details or asked myself what target audience the advertising company was aiming for. Since class, I have been a commercial-analyzing junkie. I look at the color scheme, the logo, the endorser (if there is one), choice of music, and the intended target audience.”

“ I am happy to have met you, because you have given me much more to think about than just the content of this class. … More than learning video production, this course gave me the chance to reflect on my own viewing habits and I learned something about myself.”

A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection , not an invitation to hypnosis.
Umberto Eco (l979)

Teacher’s Role
Education must begin with the solution of the teacher-student contradiction, by reconciling the poles of the contradiction so that both are simultaneously teachers and students.
Paulo Freire

Media Production is an essential component in education
Teachers education needs to include media production techniques and pedagogy
Media Literacy skills are important component for multicultural education

Media Literacy

by mnyildiz on Apr 29, 2007

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Media Literacy — Presentation Transcript