See the link
watch and identify and respond
what they sell?
a) Pepsi b) God c) Beauty d) Youth e) all
who is their target audience?
a) you b) hispanic c) global d) young people
WHAT ARE THEY SELLING
LEARN ONE THING!Language Arts Literacy
STANDARD 3.5 (VIEWING AND MEDIA
LITERACY) ALL STUDENTS WILL ACCESS,
VIEW, EVALUATE, AND RESPOND TO PRINT,
NONPRINT, AND ELECTRONIC TEXTS AND
REASONS USING NEW MEDIA/ ICT
Access-- Liberate teachers and students
from textbook format. Provide alternative
resources- Teachers and students will be
able to research through online resources.
Global Point of View-- Students and
teachers will participate online discussion
groups, weblogs, wikis, and listservs.
New tools for classrooms– Students and
teachers will be able to produce media
presentations, learning objects,
interactive teaching material.
HOW TO INTEGRATE ICTS
De-construct: (Read Media) Media
Literacy Activities (deconstructing
webpages, news, advertisement, and
newspapers; POV (point of view)
Research: (Use Media) Information
Literacy (Library Skills, researching
internet resources, etc.)
Construct: (Write Media) Media
Production (Create an oral history
project, video documentary, website,
webquest, weblog, and multimedia
As we enter the twenty first century, it is
essential that the schools be places that help
students better understand the complex,
symbol-rich culture in which they live in.
A new vision of literacy is essential if educators
are serious about the broad goals of
education: preparing students to function as
informed and effective citizens in a
democratic society; preparing students to
realize personal fulfillment; and preparing
students to function effectively in a rapidly
changing world that demands new, multiple
Renee Hobbs, 1997
It is no longer enough to simply
read and write. Students must
also become literate in the
understanding of visual images.
Our children must learn how to
spot a stereotype, isolate a social
cliché and distinguish facts from
propaganda, analysis from banter,
important news from coverage.
Media Education is both essential
to the exercising of our
democratic rights and a
necessary safeguard against the
worst excesses of media
manipulation for political
The aim is to develop an awareness about print and the
newer technologies of communications so that we can
orchestrate them, …. And get the best out of each in the
Without understanding of media languages and
grammars, we cannot hope to achieve a contemporary
awareness of the world in which we live.
A democratic civilization will save
itself only if it makes the
language of the image into a
stimulus for critical reflection,
not an invitation to hypnosis.
Umberto Eco (l979)
Education must begin with the
solution of the teacher-student
contradiction, by reconciling the
poles of the contradiction so that
both are simultaneously teachers
In political Washington,
Statistics are weapons of war.
That’s why they get
manipulated, massaged, and
twisted until any connection to
reality is strictly coincidental.
CNN.com posted misleading graph showing poll
results on Schiavo case
V FOR VICTORY
gives the victory sign
at a political rally,
The "V" for victory that Winston Churchill used (with the
palm facing outward, same as the American sign for
"peace"), when the palm is reversed, it means something
If a person used two fingers to order two beers in a
British pub.. it has insulting connotations…
the two fingers in a 1st grade math class may
refer to the number "two"