Your SlideShare is downloading. ×
0
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Carson McKee Social Media Benefits
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Carson McKee Social Media Benefits

401

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
401
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to Benefit from Social Media Presented by: Carson McKee, Direct Contact www.directcontact.ca
  • 2. Why You Should Care About What I Say ► The web is becoming more social ► Web 3.0 and the semantic web ► Social network use has already eclipsed e-mail use ► Social media is not new, but there is no path ► Mobile will outpace desktop internet use by 2015
  • 3. Consider… ► Number of minutes spent online from a global audience was dominated by Yahoo! and MSN in 2006 ► Today, Facebook is the website that gets by far the most attention, minute for minute ► Facebook is the single largest repository for user-generated content such as pics, videos, links and comments
  • 4. Why social media? ► Why market anywhere? ► It’s where your customers are ► Interaction and dialogue ► Real time campaigns
  • 5. My Agenda ► ROI and monetization ► Selling in the social space ► Inventory and activation ► Marketing in the social space ► Trends and forecasts
  • 6. My Focus ► Facebook ► Twitter ► Linkedin ► YouTube = obvious/possible conflict ► MySpace = decline ► Flickr = redundant
  • 7. ROI and Monetization ► If social media is free, what’s the “I” stand for?
  • 8. ROT ► Returnon Time ► How much time/resources to dedicate? ► Engagement is great, but…
  • 9. How Can We Make $$$? ► Social media inventory  Facebook custom tabs  Profile pic  Promotion integration  Twitter background ► eCommerce tie in
  • 10. Review: Facebook Pages ► Vancouver Canucks ► Gap ► Bud Light
  • 11. Promotion Integration ► Drive back to your website ► What’s in it for your market? ► Consistent appearance ► Contests and rules with Facebook ► Real time/duration ► Platform crossover ► Brand synergy
  • 12. Best Practices ► Separate brand from fans on Facebook ► Keep messaging/look consistent ► Work towards defined goals ► Dealing with negative feedback  Statuses  Uploads (pics)  Other examples…
  • 13. Best Practices ► Contesting on Facebook  Challenges and advantages  Required min. $10K ad spend ► Twitter is excellent for contesting ► Twitter may be a better fit than Facebook ► Twitter as a listening tool  Twitter listening demo
  • 14. Recent Facebook Changes ► Facebook F8 ► Fans turns into “Likes” ► Like buttons ► Open Graph ► Dynamic profiles ► Like button demo
  • 15. What’s Next for Twitter? ► Twitter Business Center  Brand verification  Accept DMs from non-followers ► Huge for customer service  Currently in beta/invite only
  • 16. LinkedIn ► Essential in the business world ► Strong profiles create a corporate presence ► Leverage/manage groups ► Build out “Company” section
  • 17. Blogging ► Dynamic vs. static website ► Give them a reason to return ► Give some info for free  Charge for more… ► Interactive and collaborative ► Blog demo…
  • 18. Using a RSS Reader ► Saves you time ► More efficient ► Collects info for you to share ► Content generation vs. Content sharing
  • 19. Some Social Media Resources ► Mashable.com ► AltitudeBranding.com ► ChrisBrogan.com ► DirectContact.ca
  • 20. Summary ► The web is becoming more social ► Mobile use is increasing ► Differentiation is key ► Participate in the conversation around brand ► Content creation and content sharing
  • 21. Thank You! Carson McKee, Direct Contact 604.763.3944 www.directcontact.ca Carson.directcontact@gmail.com

×