mnrem four square

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  • 1. Broadband for Business Webinar SeriesMNREM is a project partner in the Minnesota IntelligentRural Communities initiative. MIRC is a coalition of 19statewide partners and 11 demonstration communitiesfunded in large part through an American Recovery andReinvestment Act grant. The work of the coalitionfocuses on bringing the full promise of broadbandtechnologies to rural Minnesotacommunities, businesses and people. BlandinFoundation serves as the project administrator. Moreabout MIRC is available at: www.blandinfoundation.org ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 2. Training in your Community• Webinars are high level introductions to broadband topics.• Please contact us for free training in your communities on webinar topics for your businesses. teresa@mnrem.org• We will work with you to identify local training providers to deliver training so we can build sustainability and connect businesses with local resources. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 3. FourSquare for Businesses Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 4. The Intro• What is FourSquare?• What can a business do?• What can a brand do?• What are the stats?• What else is out there? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 5. Like Yellow Pages1. Need a cell phone2. Need a FourSquare Account3. See places when you are out ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 6. Build Loyalty 1. Check into places 2. Check for specials 3. Check friends location ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 7. Interact 1. Earn badges 2. Get Mayorships 3. Write reviews 4. Post on social media sites ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 8. People can Create Your Space ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 9. What can a business do?• Claim your space – Using phone or address – https://foursquare.com/business/merchants/claiming• Create a special – Encourage new customers – Reward loyalty ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 10. Start a Campaign ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 11. Type of Special©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 12. Create Deal©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 13. What can a brand do?• Create a Page – Like Twitter• Sponsor a Badge• Add to FourSquare – Connects your site to FourSquare ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 14. Stats You Can Get• Check-ins• Time/Day• New Visitors• Social Media Interaction• Gender• Age ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 15. FourSquare Stats• 10 million people currently use Foursquare• 3 million check-ins occur each day• 400,000 businesses use Foursquare as a marketing tool• 78,387 venue mayors are ousted each day• 358 million check-ins have occurred outside the United States http://tinyurl.com/cyw4cgj ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 16. Other Location-Based Services• Facebook Places https://www.facebook.com/facebookplaces• SCVNGR http://scvngr.com/• Gowalla http://gowalla.com/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 17. Tips• Have a goal• Plan for success• Be creative• Learn from the experience & stats ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 18. QUESTIONS?If you have an interest in further training on in yourarea, please let us know.Session will be posted online:http://www.mnrem.com/blog/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.