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managing social media

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  • 1. MNREM Broadband for Business Webinar SeriesMinnesota Renewable Energy MarketplaceAs part of the Minnesota Rural Intelligent Communities (MIRC) Project ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 2. This webinar series is sponsored by MIRC – Minnesota IntelligentRural Communities in partnership with the MNREM - MinnesotaRenewable Marketplace and the Blandin Foundation. MNREM isa project partner in the Minnesota Intelligent Rural Communitiesinitiative. MIRC is a coalition of 19 statewide partners and 11demonstration communities funded in large part through anAmerican Recovery and Reinvestment Act grant. The work of thecoalition focuses on bringing the full promise of broadbandtechnologies to rural Minnesota communities, businesses andpeople. Blandin Foundation serves as the project administrator.More about MIRC is available www.blandinfoundation.org ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 3. Managing Social Media Tools:Only as good as your last tweet Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 4. Agenda• Understanding Interactions (Edges)• Create a Calendar & Plan• Using the Tools• Hootsuite• Building a Balance• Common Sense ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 5. Social Media is social –interaction is good, popularity is good. You decide which you want. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 6. Lifespan of Info• Facebook Post – 3 hours• Twitter – 2 hours• LinkedIn – a week• Google+ – unknown• Exception - events ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 7. When to post?• Optimal time of the day to get ReTweets is 5:00PM• Content posted later in the day gets more likes and shares.• Peak posting time for likes and share is 8:00PM• Peak share time is 6:00PM• Saturday and Sunday have the like percentage• 33% of Facebook postings are mobile BUT….http://www.inboundmarketingagents.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 8. How often should you post?• Facebook Post – 1-2 times a day• Twitter – 5-10 times a day• LinkedIn – weekly• Google+ – 5 times a day BUT…. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 9. Value is in quality, not quantity! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 10. What is Edgerank?• Affinity: built by repeat interactions with a Brands Edges.• Weight: comments have a higher value than Likes.• Time Decay: the older it is the less valuable it is. http://whatisedgerank.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 11. Create a Calendar ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 12. Create a Plan• Use the blog as the Tweet base for content• Amplify via Social Media LI Blog FB• Tools are available G+ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 13. Use the Tools©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 14. WordPress.com• Setup Publicize Settings• Use #hashtag to catalog post• WordPress.org? – http://leenk.me ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 15. Facebook Scheduler ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 16. Twitter Apps©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 17. HootSuiteManage all of your social networks ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 18. Setup Social Networks ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 19. The Dashboard Social Media ChannelsPlaceToInteract ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 20. Queuing a Post©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 21. Otherfeatures… ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 22. HootsuitePros Cons• Easy to do in advance • Doesn’t score as well with• Easy to manage multiple Edgerank personalities • Queued posts can be• Easy to analyze wrong!• Easy to share • Not there for immediate responsibilities interaction ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 23. Build a Balance• Schedule some posts (based on blog articles for example)• Be spontaneous – serendipity works!• Share, Retweet, Repost, Pin• Reply and post on other walls• Do what works for you!! Scheduled Spontaneous ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 24. Tips• Recognize that each media is different• Consistency throughout is good; verbatim messages isn’t• Track success – to replicate and focus• Go mobile – Tweet from the DMV ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 25. QUESTIONS?If you have an interest in further training on in yourarea, please let us know.Session will be posted online:http://www.mnrem.com/blog/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.