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First They Have to Find you

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  • 1. First they’ve got to find you! Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 2. The Intro• About me• About search engines – Keywords – Links – Update – New rules• Assess your standing ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 3. Search Engines Like: 1. Lots of repeated keywords on web page 2. Lots of good links to your web site 3. Regular updates ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 4. Whatsearchengines don’t like… ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 5. Keywords ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 6. Focus on Keywords• Come up with 10 keyword phrases – Your name – Program names – Terms people use to find someone like you – Location if appropriate• Check popularity of terms http://www.keywordspy.com/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 7. DON’T BE AFRAID TO SHOOT FOR 4-5 WORD PHRASESSolar panels cold weather MinnesotaWind power surplus salesRadiant heating remodeling for apartmentsBiofuel partners in Northern MinnesotaRenewable energy for cars driven only in town ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 8. Use the Keywords• TITLES!• Graphics don’t count• Use text on pages• Have good 10-20 word description of yourself to share (Meta-Tags)• Use the footer!http://www.webconfs.com/search-engine-spider-simulator.php ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 9. Meta Tags• Descriptions Tags are valuable right now• Keywords Tags are less valuable now – but good to know ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 10. Links ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 11. Look at the Links• See who links to you www.linkpopularity.com• See who links to the competition• Ask people to link to you• Give them reason to link to you ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 12. Location, location, location• Get listed in Google, Yahoo, Bing…• Complete profiles• Get reviews is applicable• See if you’re listed: http://getlisted.org ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 13. Not all links are goodAvoid…• Link farms• Duplicate contentDon’t waste time…• Link Exchanges• Unrelated sites ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 14. Social Media Blitz• Start to blog, tweet, FB, video and link to your site – Be sure to consider and track social media• No time? Post comments on other blogs, videos, FB pages – Links from social media are gold!• Exchange content for a link. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 15. Update ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 16. Fresh Content• Making even small changes will help• Making small changes that build your content are even better• Use keywords in changes• Best bang for homepage• Remember: no duplicate content! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 17. Rules: ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 18. The Rules are Always Changing• Google Caffeine (Summer 2010) – Download speed matter – New content is valuable (Twitter)• Google Panda (Winter 2011) – Super strict on duplicate content – Meta tags back in favor (description) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 19. Assess your Ranking ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 20. Check your Rankinghttp://www.mikes-marketing-tools.com/ranking-reports ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 21. Recap…1. Lots of repeated keywords on web page – Research popular terms – Add terms2. Lots of links to your web site – Link campaign3. Regular updates – Make small changes ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 22. QUESTIONS?If you have an interest in further training on SEO(search engine optimization) in your area, please letus know.broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.