Novoa mario mobile_presentationPresentation Transcript
The Future Is Mobile for Collins Catering Mobile Presentation Mario J. Novoa Fundamentals of Web Design Professor Carol Cox December 2011
The Competitive Edge
In a few short years (if not months) Collins Catering will be getting more traffic via a mobile phones and tablets.
Generating new opportunities for your business!
The Mobile Surge
According to research firm Gartner and Mediapost.com, “Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013....”
More Web Users Online
“ … the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then. ”
Collins Catering -Easy to Access on your iPhone and beyond…
Easy to Read Menu
Mobile and Tablet users have different viewing options. MOBILE: - Smartphone users are transaction-oriented. - Smartphone users don’t want to be overloaded by content. Usually they have an objective, and will move on quickly. (http://mashable.com/2011/08/05/mobile-design-priority/) TABLET: - Tablets are leisure surfing devices people use while lounging at home. - Optimize his experience with video, colors and more features to satisfy his palate. (http://mashable.com/2011/08/05/mobile-design-priority/)
Now And Later
The current Orbitz site allows you a traditional layout design.
The Mobile site allows for a more concentrated layout.
Back To The Basics
By using the latest in Web Design we can focus on the mobile user first and adjust current website accordingly for full integration.
Utilizing HTML5 will help us layout the design in a much more universal way.
CSS3 helps improves download speeds, making a layout that resizes smoothly with orientation changes (css3wizardry.com)
Testing the new design on all platforms for compatibility checking