Secondary research


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Secondary research

  1. 1. Martin Noficzer
  2. 2. Music Video ResearchLaying the FoundationsOne of the most common problems with student production work isthat it often doesn’t look like what it is supposed to be. This is what Icall the Ronseal Effect: your production should do exactly what it sayson the tin!-Film openings are there to star the film off, not tell the whole story;they include titles – which feature certain institutional details, such asnames of the people doing particular jobs, certain companies whichhave particular roles. Reading through this article, I have-Trailers work to give the audience a sense of the film and to entice us understood how important it s toin – not give whole story away.-Music videos almost always feature lip-synched performance. keep my work consistent throughout the project which willYet very frequently, students’ videos end up looking more like also help ensure that the finalsomething else – film openings resembling trailers, trailers looking likemusic videos – because the research hasn’t been carried through to outcome is exactly what itsthe final product. supposed to be and as close to what I want it to be as possible. - Pete Fraser, A Level Media Studies Chief Examiner Media Magazine issue #37
  3. 3. Music Video ResearchPrevious student videos should give you an idea not This list points out the things thatonly of what works well but also what should beavoided. Ten things to avoid (though there will previous projects have done thatalways be examples which disprove the rule!): aren’t the best to include in my own, so I will keep these in mind1. Well-known songs. both when planning my2. Overdone effects – you shouldn’t use effects production and while working onjust to disguise poor footage. the production in order try and3. Aimless driving around. avoid any pitfalls and therefore4. Scenes involving booze, fags or drugs (even improve the final outcome of mysimulated).5. Shots of people just walking around. project.6. Speeded up footage or footage run backwardsto cover lack of material.7. Zooms.8. Found footage – it should be your own unlessthere’s an exceptionally good reason.9. Atmosphere-less stage footage.10. Over the top stories. -Pete Fraser (February 2004)
  4. 4. Music Video ResearchA Recording Musician’s Guide To Making AMusic Video I have found this article about aTaking a further step away from the live video, astory video could feature no members of the guide to produce a music video,band, or could feature them as actors or cameos. and a part on the story of a musicThe story video is effectively a very short silent video is quite relevant to our case,film, and really lets you go to town with as we cannot have the bandcreativity. Is the lead singer a bit of a dislikeableclown? In a story video, you could dress him up members in our video as they arein neon overalls and have him chased by your in another country and cannotneighbour’s dog, all the while lip-sync’ing to the possibly travel in order to star insong! Or, better still, think of a narrative that our project. We will take thereally reflects the feel or tale of the song. A lot ofbig-budget videos are a hybrid of story and advice of looking at the lyrics ofperformance, with the lead singer as a our song and having the storyprotagonist, perhaps wandering moodily around reflect the tale of the song.a city, lip-sync’ing, interspersed with cuts of theband performing and a separate storyline. - SOS May 2010
  5. 5. Digipak ResearchDeconstructing album cover artWho made it, why, how, for whom, and for what purpose?It’s important to think about not just who constructed this media text and why, but also who he audienceis for any given text, and how they may respond to it. Of course album cover art is usually to promote analbum, to make it eye-catching (it will usually be reproduced not just on CD covers but also posters) and totell us something about the musician and the music behind it. While the immediate target audience islikely to be those who frequently buy music, and particularly those who favour the specific band or genre,the artwork may be designed to attract a wider audience. An example of self-referential cover artWith this in mind, we an consider what is actually in the image. As the image is a construction, everythinghas been put there deliberately and for a reason. This includes all the text, graphics and logos. -MediaMagazine September 2012 This tells me that whatever the design of the album cover, it has been put there for a specific reason, whether it is to attract the attention of a specific audience or to reflect the artist’s image or feelings towards a certain topic. We also have to consider what different audiences will make of what is on the cover. An image could mean on thing to a person, and an entirely different thing to another.
  6. 6. Digipak ResearchThe best designed album covers not only look great and are eye-catching, but they do anamazing job representing the content: the band, the brand, the music. You’d be able to tellwhat the music, artist, and vibe is like just from looking at the cover.There are plenty of sweet-looking album covers that don’t relate to the band or music.Sure, it’s a nice piece of art, and that’s totally fine, but it’s not well designed. And that’swhat we’re focusing on here. Your design should not only look impressive but representwhatever it is you’re designing for. -spyrestudios.comReading through this article of 20 Best Designed Album Covers forInspiration, I have found out that a nice looking album cover mightnot necessarily be a well designed cover. According to the article, thecover should represent the artist, their music and their style. Theauthor talks a lot about each album cover giving the audience anidea of the type of music they will get from the album just by lookingat the cover.When designing my album cover for my work, I will keep this in mindand try to produce a cover that is well designed and represent theartist in the best way possible.
  7. 7. Magazine Advert ResearchYour poster will need to have some kind of main image to grabpeople’s attention and get them to read it. There’s no limit to theimages you could use, but some common types are: There are several types of designs thatA person The most obvious image to use is one of the band, or thestars of the film. This will make people identify closely with the could be used for adverts, however,people in the poster, but can remove any sense of mystique. Straight taking the album design into account asphotos of people would tend to be used for pop acts, or for quitefluffy films (like romantic comedies). well as the style and genre of the artist,Photomontages This is where several photographs are combinedinto one image that tells a story. It’s often used for action films, the advert should reflect and relate towhere by combining pictures of the main actors with some scenes the rest of the album. The article givesfrom the film – a car chase, an explosion, a fight.Illustrations This could include a version of the band, performer or several types of imagery that areleading actors and actresses, usually in a stylized way – maybe as a conventionally use for posters (andstencil, or a cartoon caricature. But an illustration could be ofsomething else entirely – maybe something that sums up the theme adverts) and their effects on theof the tours or film, or just an eye-catching image. audience.Words It can work really well just to have words on your poster, toget across the message really quickly and effectively. To do this you’llneed to think about typography… -Trashed Magazine, September 2010
  8. 8. Magazine Advert ResearchTypography In the continuation of the article, the author talksThis is the kind of type (letters) being used. A complete set of type is about the typography and how it changes the moodcalled a font. You’ll know about different fonts from using a wordprocessor, but designers can choose from hundreds of thousands of and feel of the advert. Choosing the right font for thedifferent fonts. They can also design new fonts, or simply hand draw advert might be the very aspect that changes the wayletters. The type you use will say a lot about your poster. So for the audience sees the and or the album and whetherexample…• Swirly colourful type will suggest something trippy or hippie. the will buy the album or not.• Cartoony type will suggest something fun, As a finish, it also gives a list of things that a poster or• Harsh capital letters will suggest a serious theme. advert should have in order for it be professional as an• Type that looks like it is from a particular time in history will advert should provide the audience of all the required suggest that era (like the ‘70s, or maybe Victorian England). information for them to e able to purchase the album• There are some key words that you’ll need to include in your advertised. poster to make sure that once its caught people’s eye, it gives them the essential information.Remember not to overload your poster with words – you need to keepthe message punchy and immediate. Most people only look at a posterfor 8 seconds – so you don’t have long to grab their attention!For a music poster you’ll need:• The name of the artist or artists.• The name of the tour, album or single.• If it’s a gig, the venue or venues that they’re playing at, with dates.• For an album or single, you’ll need the release date.• A website is always good, so people have somewhere to go for information. -Trashed Magazine, September 2010
  9. 9. ProposalI have looked into several different articles bothonline and in magazines