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User Experience LifecycleDiscovery | Create | Test | Build                                         From Strategy, Executio...
Objective-		 What is UX-		 Why UX IS important-		The UX Process-		Product Timeline-		 Staying Competitive
Intro...User experience is subjectivein nature, because it is aboutan individual’s feelings andthoughts about the system.U...
Experience	 Tools and Techniques used to define 	                                            Maps	 and design UX          ...
Why UXExpediA               UNITED AIRLINEShttp://goo.gl/mEmD8
Guiding Principles-		 Be goal-oriented-		 Don’t be dogmatic; use your common sense-		 Context is everything-		 The answer ...
UX is more than usabilityPeople do not know what they want.They barely know what they need, butthey definitely do not know...
UX Lifecycle                  CREATE                BUILD          DISCOVERY         TESTConcept                          ...
DiscoveryEmpathize + DefineSTRATEGYBusiness objectives & User needsKnow what to build andknow what not to build           ...
DISCOVERY          CREATE     TEST       BUILD          user research           user interviews            personas       ...
CreateIdeate + Prototype                               Activities:                                                 - IA   ...
DISCOVERY   CREATE        TEST      BUILD                       prototypes                       sitemaps                 ...
TestEvaluate + Validate                               Activities:                                                  -	Usabi...
DISCOVERY CREATE       TEST            BUILD                               A/B testing                             usabili...
BuildCode + Frameworks                               Activities:                                                -	HTML    ...
DISCOVERY   CREATE     TEST       BUILD                                          HTML                                     ...
UX Lifecycle      DISCOVERY             CREATE        TEST        BUILD          user interviews   wireframes   prototypes...
Staying Competitive                                                           Analytical - Exploit                        ...
Take-away-		 Align business objectives with user needs-		 Don’t build the roof before the foundation-		 Define what to bui...
References Elements  of User    Design for                          The UX BookExperience    Business
Thank you !Send questions to: mniola@gmail.com                                         Discovery | Create | Test | Build  ...
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UX Lifecycle - From Strategy to Execution and Beyond

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Introduction to UX design in the context of a product development timeline.

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Transcript of "UX Lifecycle - From Strategy to Execution and Beyond"

  1. 1. User Experience LifecycleDiscovery | Create | Test | Build From Strategy, Execution and Beyond Marc Niola UX Consultant Brooklyn, NY
  2. 2. Objective- What is UX- Why UX IS important- The UX Process- Product Timeline- Staying Competitive
  3. 3. Intro...User experience is subjectivein nature, because it is aboutan individual’s feelings andthoughts about the system.User experience is dynam-ic, because it changes overtime as the circumstanceschange. Three factors that influence user experience: sys-- Wikipedia tem, user and the context of use. ISO - Int’l Org for Standardsux is everything that affects a user’s interaction with a product
  4. 4. Experience Tools and Techniques used to define Maps and design UX Prototypes Sitemaps Taxonomy Personas Wireframing FSD When we talk Heuristic Evaluation about UX DESIGN, what are we talking about? Usability Testing InformationA/B Testing Architecture Contextual Card Sorting Task Flow Inquiry
  5. 5. Why UXExpediA UNITED AIRLINEShttp://goo.gl/mEmD8
  6. 6. Guiding Principles- Be goal-oriented- Don’t be dogmatic; use your common sense- Context is everything- The answer to most questions is ‘it depends’- It’s about the people- Improvise, adapt and overcome - Source: The UX Book
  7. 7. UX is more than usabilityPeople do not know what they want.They barely know what they need, butthey definitely do not know what theywant. They’re conditioned by the limitedimagination of what is possible... Massimo Vignelli
  8. 8. UX Lifecycle CREATE BUILD DISCOVERY TESTConcept Launch Product Development Timeline
  9. 9. DiscoveryEmpathize + DefineSTRATEGYBusiness objectives & User needsKnow what to build andknow what not to build User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
  10. 10. DISCOVERY CREATE TEST BUILD user research user interviews personas task analysis FSDConcept content audit Launch field studies Product Development Timeline
  11. 11. CreateIdeate + Prototype Activities: - IA - IxD - Conceptual Models - Information Design - Nav. Design - UI - Visual Design User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
  12. 12. DISCOVERY CREATE TEST BUILD prototypes sitemaps user journeys layout moodConcept Experience Launch Maps typography wireframes card sorts Product Development Timeline
  13. 13. TestEvaluate + Validate Activities: - Usability Testing - A/B Testing - Heuristic Evaluation - Eye-tracking - fMRI - Card Sorting - Remote Testing User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
  14. 14. DISCOVERY CREATE TEST BUILD A/B testing usability testing heuristic evaluateConcept Launch Product Development Timeline
  15. 15. BuildCode + Frameworks Activities: - HTML - CSS - JavaScript - RWD - Twitter Bootstrap - Foundation - Modernizr - PhoneGap User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
  16. 16. DISCOVERY CREATE TEST BUILD HTML CSS JavaScript Twitter Bootstrap PhoneGapConcept Launch Product Development Timeline
  17. 17. UX Lifecycle DISCOVERY CREATE TEST BUILD user interviews wireframes prototypes HTML FSD personas user usability CSS journeys testing taxonomies JavaScript layout card sorts heuristic backend typography evaluate dev sitemapsConcept Launch Product Development Timeline
  18. 18. Staying Competitive Analytical - Exploit Intuitive - Explore Knowledge FunnelThe most successful businesses in the years to come willbalance analytical mastery and intuitive originality in adynamic interplay that is called ‘design thinking’ The Design of Business By Roger Martin
  19. 19. Take-away- Align business objectives with user needs- Don’t build the roof before the foundation- Define what to build and what not too - (prevent feature creep)- Don’t be dogmatic (define don’t document)- UX is more than usability- Context is king, not content- Be comfortable with change, change is the nature of technology- Understand what problem you are trying solve- Users can’t always express what they want User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
  20. 20. References Elements of User Design for The UX BookExperience Business
  21. 21. Thank you !Send questions to: mniola@gmail.com Discovery | Create | Test | Build User Experience Lifecycle From Strategy, Execution and Beyond Marc Niola UX Consultant Brooklyn, NY
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