Transcript of "UX Lifecycle - From Strategy to Execution and Beyond"
User Experience LifecycleDiscovery | Create | Test | Build From Strategy, Execution and Beyond Marc Niola UX Consultant Brooklyn, NY
Objective- What is UX- Why UX IS important- The UX Process- Product Timeline- Staying Competitive
Intro...User experience is subjectivein nature, because it is aboutan individual’s feelings andthoughts about the system.User experience is dynam-ic, because it changes overtime as the circumstanceschange. Three factors that influence user experience: sys-- Wikipedia tem, user and the context of use. ISO - Int’l Org for Standardsux is everything that affects a user’s interaction with a product
Experience Tools and Techniques used to define Maps and design UX Prototypes Sitemaps Taxonomy Personas Wireframing FSD When we talk Heuristic Evaluation about UX DESIGN, what are we talking about? Usability Testing InformationA/B Testing Architecture Contextual Card Sorting Task Flow Inquiry
Why UXExpediA UNITED AIRLINEShttp://goo.gl/mEmD8
Guiding Principles- Be goal-oriented- Don’t be dogmatic; use your common sense- Context is everything- The answer to most questions is ‘it depends’- It’s about the people- Improvise, adapt and overcome - Source: The UX Book
UX is more than usabilityPeople do not know what they want.They barely know what they need, butthey definitely do not know what theywant. They’re conditioned by the limitedimagination of what is possible... Massimo Vignelli
DiscoveryEmpathize + DefineSTRATEGYBusiness objectives & User needsKnow what to build andknow what not to build User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
DISCOVERY CREATE TEST BUILD user research user interviews personas task analysis FSDConcept content audit Launch field studies Product Development Timeline
CreateIdeate + Prototype Activities: - IA - IxD - Conceptual Models - Information Design - Nav. Design - UI - Visual Design User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
DISCOVERY CREATE TEST BUILD prototypes sitemaps user journeys layout moodConcept Experience Launch Maps typography wireframes card sorts Product Development Timeline
TestEvaluate + Validate Activities: - Usability Testing - A/B Testing - Heuristic Evaluation - Eye-tracking - fMRI - Card Sorting - Remote Testing User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
DISCOVERY CREATE TEST BUILD A/B testing usability testing heuristic evaluateConcept Launch Product Development Timeline
Staying Competitive Analytical - Exploit Intuitive - Explore Knowledge FunnelThe most successful businesses in the years to come willbalance analytical mastery and intuitive originality in adynamic interplay that is called ‘design thinking’ The Design of Business By Roger Martin
Take-away- Align business objectives with user needs- Don’t build the roof before the foundation- Define what to build and what not too - (prevent feature creep)- Don’t be dogmatic (define don’t document)- UX is more than usability- Context is king, not content- Be comfortable with change, change is the nature of technology- Understand what problem you are trying solve- Users can’t always express what they want User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
References Elements of User Design for The UX BookExperience Business
Thank you !Send questions to: email@example.com Discovery | Create | Test | Build User Experience Lifecycle From Strategy, Execution and Beyond Marc Niola UX Consultant Brooklyn, NY
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.