UX Lifecycle - From Strategy to Execution and Beyond
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

UX Lifecycle - From Strategy to Execution and Beyond

on

  • 1,026 views

Introduction to UX design in the context of a product development timeline.

Introduction to UX design in the context of a product development timeline.

Statistics

Views

Total Views
1,026
Views on SlideShare
1,024
Embed Views
2

Actions

Likes
1
Downloads
17
Comments
0

1 Embed 2

http://gridnyc.net 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

UX Lifecycle - From Strategy to Execution and Beyond Presentation Transcript

  • 1. User Experience LifecycleDiscovery | Create | Test | Build From Strategy, Execution and Beyond Marc Niola UX Consultant Brooklyn, NY
  • 2. Objective- What is UX- Why UX IS important- The UX Process- Product Timeline- Staying Competitive
  • 3. Intro...User experience is subjectivein nature, because it is aboutan individual’s feelings andthoughts about the system.User experience is dynam-ic, because it changes overtime as the circumstanceschange. Three factors that influence user experience: sys-- Wikipedia tem, user and the context of use. ISO - Int’l Org for Standardsux is everything that affects a user’s interaction with a product
  • 4. Experience Tools and Techniques used to define Maps and design UX Prototypes Sitemaps Taxonomy Personas Wireframing FSD When we talk Heuristic Evaluation about UX DESIGN, what are we talking about? Usability Testing InformationA/B Testing Architecture Contextual Card Sorting Task Flow Inquiry
  • 5. Why UXExpediA UNITED AIRLINEShttp://goo.gl/mEmD8
  • 6. Guiding Principles- Be goal-oriented- Don’t be dogmatic; use your common sense- Context is everything- The answer to most questions is ‘it depends’- It’s about the people- Improvise, adapt and overcome - Source: The UX Book
  • 7. UX is more than usabilityPeople do not know what they want.They barely know what they need, butthey definitely do not know what theywant. They’re conditioned by the limitedimagination of what is possible... Massimo Vignelli
  • 8. UX Lifecycle CREATE BUILD DISCOVERY TESTConcept Launch Product Development Timeline
  • 9. DiscoveryEmpathize + DefineSTRATEGYBusiness objectives & User needsKnow what to build andknow what not to build User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
  • 10. DISCOVERY CREATE TEST BUILD user research user interviews personas task analysis FSDConcept content audit Launch field studies Product Development Timeline
  • 11. CreateIdeate + Prototype Activities: - IA - IxD - Conceptual Models - Information Design - Nav. Design - UI - Visual Design User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
  • 12. DISCOVERY CREATE TEST BUILD prototypes sitemaps user journeys layout moodConcept Experience Launch Maps typography wireframes card sorts Product Development Timeline
  • 13. TestEvaluate + Validate Activities: - Usability Testing - A/B Testing - Heuristic Evaluation - Eye-tracking - fMRI - Card Sorting - Remote Testing User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
  • 14. DISCOVERY CREATE TEST BUILD A/B testing usability testing heuristic evaluateConcept Launch Product Development Timeline
  • 15. BuildCode + Frameworks Activities: - HTML - CSS - JavaScript - RWD - Twitter Bootstrap - Foundation - Modernizr - PhoneGap User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
  • 16. DISCOVERY CREATE TEST BUILD HTML CSS JavaScript Twitter Bootstrap PhoneGapConcept Launch Product Development Timeline
  • 17. UX Lifecycle DISCOVERY CREATE TEST BUILD user interviews wireframes prototypes HTML FSD personas user usability CSS journeys testing taxonomies JavaScript layout card sorts heuristic backend typography evaluate dev sitemapsConcept Launch Product Development Timeline
  • 18. Staying Competitive Analytical - Exploit Intuitive - Explore Knowledge FunnelThe most successful businesses in the years to come willbalance analytical mastery and intuitive originality in adynamic interplay that is called ‘design thinking’ The Design of Business By Roger Martin
  • 19. Take-away- Align business objectives with user needs- Don’t build the roof before the foundation- Define what to build and what not too - (prevent feature creep)- Don’t be dogmatic (define don’t document)- UX is more than usability- Context is king, not content- Be comfortable with change, change is the nature of technology- Understand what problem you are trying solve- Users can’t always express what they want User Experience Lifecycle Discovery | Create | Test | Build From Strategy, Execution and Beyond
  • 20. References Elements of User Design for The UX BookExperience Business
  • 21. Thank you !Send questions to: mniola@gmail.com Discovery | Create | Test | Build User Experience Lifecycle From Strategy, Execution and Beyond Marc Niola UX Consultant Brooklyn, NY