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Improving Cablevision’s UX

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How to Improve Cablevision's On Demand Menu Navigation

How to Improve Cablevision's On Demand Menu Navigation

Published in: Design, Technology, Business

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  • 1. IMPROVING CABLEVISION‟S ON DEMAND NAV SYSTEM HOW TO REDUCE KEYSTROKES,UNNECESSARY SELECTIONS AND IMPROVE USER EXPERIENCE Marc Niola Digital Cunzai June 2012
  • 2. Problem: Cablevision‟s On Demandnavigation system is complicated,verbose and suffers from poordefaultsSolution: make navigation system easier tohandle with familiar icons, limit number ofsteps to reach desired result and improveuser experience by making defaults morerelevant.
  • 3. METHODSince Cablevision‟s nav system is controlled by its remote Ihave included a photo of the remote on each slide.I indicate which buttons are pressed by a yellow highlightover each button depressed. For each step I count thenumber of keystokes (or the number of times the user has topress a button) to get to the next step. Underneath thekeystroke count the total of all keystrokes is counted.The number of steps is indicated on the lower left with themenu level on the lower right.
  • 4. Why do a usability study onCablevision The issues covered in the following slides was discovered while stumbling thru Cablevision‟s nav system for a episode of Mad Men that I missed over the Memorial Day holiday. This is not a comprehensive study on Cablevision‟s nav menu. It is an attempt to offer some usability best practices that can improve the overall functionality of the nav sys. There was no task analysis done to determine user preferences and system metrics or constraints. In a more comprehensive study a
  • 5. OVERVIEW of CURRENT NAVSYSTEM How many steps/keystrokes do you think it takes to OVERVIEW of CURRENT NAV SYSTEM watch the last episode of Mad Men? The following slides will demonstrate the twisting road one must travel to select a show that was missed.
  • 6. Guide button on remote opens up abovemenuNotice Vertical menu and smart default setting
  • 7. Scroll (press down button) then press SELThis study only concentrates on the On Demand menu. Theother selections were never considered useful (anotherdiscussion for another study).
  • 8. On Demand Menu: Need two screens to show allselections.Not all options are available to all customers, most options arefor premium customers only. This menu could be betterfocused for specific customers. Do regular customers need tosee premium options?
  • 9. Scroll (press down button) then press SEL
  • 10. Free On Demand Menu
  • 11. Scroll (press down button) then press SEL
  • 12. Network (Entertainment) Menu3 screens of selection options. I propose in the following slidesan icon based menu that displays all options on 1 screen that iseasier to understand
  • 13. Scroll (press down button) then press SEL
  • 14. AMC Free On Demand Menu (text-based)Slide #26 shows proposed menu layout with iconswith latest show option on one screen and one clickto play
  • 15. Scroll (press down button) then press SELAlphabetical ordering seems rational, but should options belisted in order of relevancy or popularity? Task analysis couldbe done to determine if valid.
  • 16. Mad Men MenuDefault setting should be from latest episode to lest latest indescending order, not the other way around like current default.Again a task analysis could be performed to determine if myassumption is correct
  • 17. Scroll (press down button) then press SELMore keystrokes…. don‟t forget if you accidentally select thewrong button you could maybe tap 30 buttons before getting towhere you want to!!
  • 18. Very Poor Default! Why is the default „nexttitle‟If you made it this far, why is the default „next title‟ and not playwhen I choose the episode I wanted to play in last screen!(Frustrating)
  • 19. Scroll (press down button) then press SELSo it takes 24 keystrokes and 14 steps to watch the latestepisode of Mad Men… that‟s enough steps to make me mad.
  • 20. SOLUTIONS• IMPROVE DEFAULTS• LESSEN DRILL DOWN• INTEGRATE ICONOGRAPHY INTO DESIGN
  • 21. Main Menu with Horizontal Menu layoutSame menu just in horizontal
  • 22. On Demand Menu with Horizontal LayoutSame menu just in horizontal
  • 23. Free On Demand Menu with Horizontal LayoutNext slide shows proposed icon-based menu vs. old text- based menu
  • 24. PROPSOED ICONS VS CURRENT TEXT ICONS TEXT ON ONE SCREEN ALL 3 SCREENS TO SHOW ALL CHANNELS FIT CHANNEL
  • 25. Slide 26:Proposed AMC Free On Demand MenuOne click to play “latest episode” compared to the 9 stepsit would take from current menu configuration.
  • 26. Proposed Menu gets user thru menu faster. Click here for working prototype of proposed menu system
  • 27. Thank YouMarc NiolaUX StrategistDigital Cunzaimniola@digitalcunzai.com@marc_niola