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While a rural renaissance appears to be re-emerging as part of the local food movement, there has been limited research exploring the counterurban experiences of new urban-oriented farmers (NUOFs) working towards becoming a part of the rural agricultural landscape. To this end, my thesis explores how NUOFs construct a ‘sense of place’ for themselves. Conducted in the summer of 2009, this ethnographic research examined the experiences of nine NUOFs living and working in rural communities in southern Ontario. Using a multi-dimensional ‘sense of place’ framework, this study found that NUOFs drew from the rural and urban environment to inform their place identity while the emotive bond to the physical and social environment varied greatly between each farmer. A networked ‘sense of community’ seemed based on interest rather than geography. Overall, the findings suggest the development of a sense of place among NUOFs is a diverse, dynamic and differentiated process.