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State of the Industry: Monetizing the Digital Revolution
 

State of the Industry: Monetizing the Digital Revolution

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Digital media, information technology and the internet have transformed the magazine industry, creating significant challenges and significant opportunities for substantial growth. To gauge this ...

Digital media, information technology and the internet have transformed the magazine industry, creating significant challenges and significant opportunities for substantial growth. To gauge this transformation, CDS Global and FOLIO: magazine partnered to produce an exclusive report that quantifies how magazine publishers in north America are using digital and e-media in this new era.

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  • Before we get into the five quick steps for growth in digital, I’d like to underscore one of the key findings of the study. We are anticipating significant increases in revenues from digital so we need to focus on the efforts that will drive and support that amount of revenue growth. It’ll be fantastic if we are here discussing next year’s results and we have accomplished this goal won’t it? It would surely have Publishers sitting in a solid position making up for diminished revenues on the print side of the business. [CLICK]
  • There are many things publishers can do to grow in the digital space. So let’s take a look at 5 quick steps you can take that will have a positive impact on your business: Optimized customer acquisition pages Mobile-optimized customer care Gated content & paywalls Tablet customer service Consolidated digital reporting [CLICK]
  • First and foremost, you need to make it easy for potential customers to subscribe to your magazines online. Whether your product is print, digital or both, customers need to be able to subscribe to magazines in an optimized online format. I recently conducted my own exercise of buying many magazines from multiple publishers and I can tell you that not all of my experiences were smooth or easy. In this example, The New Yorker does a great job of setting the page in an easy-to-read format. They also make it easy to choose the product –print & digital, print or just digital. Keeping the end customer experience in mind as you optimize your acquisition pages is critical. [CLICK]
  • A second quick method for driving growth in digital is to have mobile optimized customer care. To clarify upfront – mobile is used in a device-agnostic format, including tablets, phones, and computers. According to a recent “think with Google” trending study, 67% of users are more likely to purchase a product from a mobile-friendly site. In this example, notice that the image on the right side of the page is not mobile optimized. Completing the form would require the user to pinch and expand the page – a navigation that is purely unacceptable in today’s mobile-driven world. Consumers want the mobile experience to be visually easy. [CLICK]
  • As you can tell now, the image on the right has now been adjusted to fit for mobile and works in such a way that is user-friendly. No pinching and swiping required to navigate. It is imperative that all companies with an online presence optimize their Web pages for mobile. Fortunately this is relatively easy to do – publishers who partner with CDS Global can leverage this capability in a relatively short amount of time. [CLICK]

State of the Industry: Monetizing the Digital Revolution State of the Industry: Monetizing the Digital Revolution Presentation Transcript