I recently shared six key insights for publishers in my last Forward Report, Magazines Reinvented: 12 Lessons from Hearst’s Troy Young, Part 1. Here in Part 2, I outline the second half of lessons gleaned from our discussion.
Media companies who are redefining themselves for today’s social-mobile consumers will find Young’s advice both challenging and promising.
Previously President of San Francisco publishing startup Say Media, Young launched editorial, marketing and advertising strategies that resulted in more than $100 million in revenue in just two years. From advertising patents to award-winning digital platforms, Young boasts two decades of experience in developing digital media innovations.