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Magazines Reinvented: 12 Lessons from Hearst’s Troy Young, Part 1.

by Chairman and CEO at CDS Global on Jun 13, 2013

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Troy Young has recently joined Hearst Magazines as President of Digital Media. Young is formerly president of SAY Media, the San Francisco media startup that produces cutting-edge brands such as ...

Troy Young has recently joined Hearst Magazines as President of Digital Media. Young is formerly president of SAY Media, the San Francisco media startup that produces cutting-edge brands such as leading tech blog ReadWrite.

With two decades of digital experience under his belt, including several co-invented advertising patents, Young has built a reputation for launching innovative media brands and award-winning ad platforms.

Under Young’s direction, SAY Media became a $100 million company in just two years. Now, Young will participate in Hearst’s digital direction.

For a publisher serious about accelerating its focus on digital revenues and social-mobile engagement, what, according to Young, are the critical first steps?

I recently had a discussion with Young. It’s clear that for Young, creative problem solving is a passion.

Young provided 12 essential lessons for magazine publishers everywhere. Here’s a look at key highlights from the first six – the next six to be found in part two.

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Magazines Reinvented: 12 Lessons from Hearst’s Troy Young, Part 1. Magazines Reinvented: 12 Lessons from Hearst’s Troy Young, Part 1. Document Transcript