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Social Media Super Powers

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presentation in Amsterdam June 3rd, 2009. Keynote @ Marcom 09 seminar

presentation in Amsterdam June 3rd, 2009. Keynote @ Marcom 09 seminar

Published in Technology
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Transcript

  • 1. Social Media Super Powers Super Powers
    • Susan Bratton
    Social Media is MY Super Power!
  • 2. SOCIAL MEDIA SUPER POWERS
    • This is the story of one entrepreneur who has leveraged social media services with her golden lasso to grow her audience from a standing start to over a million monthly customers.
    • My weapons?
    • Podcasting, Blogging, a Facebook Page (Fan Club), Twitter, TweetLater, Trackur plus the super human strength of RSS!
  • 3. Social Influence Marketing
    • Direct connection to large numbers of interested individuals via social networking platforms instead of push messages to passive prospects
    • Engage your customers and prospects on their terms, facilitated by your brand
    • “Give to Get” philosophy via Social Listening, Appvertising and Participation
  • 4. Listening, Appvertising and Participation
    • Participation via Twitter or Facebook Pages
    • Social Listening to Find Key Influencers
    • Appvertising via Widgets
  • 5. Real World Example of the Interconnectedness
    • “I see you everywhere!”
    • “You are so prolific!”
    • Write Once, Distribute Many.
    • The Secret? RSS.
  • 6. Social Influence Marketing Examples
    • VS Pink - http://facebook.com/vspink
    • RedBull - http://facebook.com/redbull
    • Beinggirl/Procter & Gamble - http://www.beinggirl.com/en_US/home.jsp
    • Nike+ - http://nikeplus.nike.com/nikeplus/?locale=en_us&l=community
    • HP - http://h30187.www3.hp.com/
    • Sears SK-You - http://sk-you.com/
    • Atkins – http://community.atkins.com
    • Dell’s Ideastorm - http://www.ideastorm.com/
    • Intuit - http://community.intuit.com/
    • Sony Backstage 101 – http://sony.com/backstage101
    • Skittles - http://skittles.com
    •  
  • 7. VictoriaSecret PINK
    • Facebook Page
  • 8. RedBull
    • Facebook Page
  • 9. P&G Tampax
    • Community Site
  • 10. Dell IdeaStorm
    • Community Site
  • 11. Intuit
    • Community Site
  • 12. Sears
    • Everything!
  • 13. Sears
    • Facebook
  • 14. Nike
    • Community
  • 15. Sony
    • Community
  • 16.  
  • 17.  
  • 18. How Can You Participate, Easily ?
  • 19. Personal Life Media
  • 20. DishyMix
    • Podcast
  • 21. DishyMix
    • iTunes
  • 22. DishyMix
    • Blog
  • 23. DishyMix
    • Facebook Fan Club
  • 24. Susan Bratton
    • Facebook Personal Page
  • 25. Facebook
    • Share Bookmarklet
  • 26. Susan Bratton
    • LinkedIn
  • 27. Susan Bratton + DishyMix
    • Twitter
  • 28. DishyMix
    • No Follow Twitter Page
  • 29. Personal Life Media
    • Twitter
  • 30. DishyMix + Personal Life Media + Susan Bratton
    • TweetLater {Professional}
  • 31.
    • TweetLater Pro
  • 32. Susan Bratton
    • FriendFeed
  • 33. Personal Life Media + DishyMix
    • Podcast Player Widget
  • 34. DishyMix
    • Widget
  • 35. Susan Bratton
    • Trackur
  • 36. Susan Bratton + DishyMix
    • Twitter Search
  • 37. PersonalLife + Susan Bratton + DishyMix
    • Tweet Deck
  • 38. Susan Bratton
    • Klout
  • 39. Susan Bratton
    • Unbound Technologies
  • 40. Susan Bratton
    • Unbound Technologies
  • 41. Reach
    • Facebook 3,177 + DishyMix Fan Club 550
    • Twitter 5,685
    • FriendFeed 1,210
    • LinkedIn 3,193
    • Podcast Downloads 15,000
    • Blog Readers 4,000
  • 42. Day in the Life of an RSS Super Hero
    • Crowd Source Questions
    • LinkedIn Answers + Experts
    • Facebook Mutuals
    • Twitter Upcoming Guests
    • Twitter When Recorded
    • TweetLater Spinnable Text
    • Post to PLM, Feeds to iTunes, Zune, Podcast Alley, Feedburner
    • Added to Subscriber’s iPod
    • TwitterFeed to 2 Twitter Feeds
    • Posts to Facebook and FriendFeed
    • Share Bookmarklet with Image
    • Guests Promote too
  • 43. I’m Handing YOU the Golden Lasso
    • Go connect with your audience today!
  • 44. Susan Bratton
    • CEO, Personal Life Media
    • [email_address]
    • (650) 948-0500 o
    • (650) 248-3483 c
    • Podcast http://personallifemedia.com/podcasts/232-dishymix
    • DishyMix in iTunes http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=258633626
    • DishyMix Fan Club http://dishymixfan.com
    • Blog : http://dishymix.com
    • Twitter : http://twitter.com/susanbratton
    • Friendfeed : http://friendfeed.com/susanbratton
    • LinkedIn http://www.linkedin.com/in/susanbratton
    • Facebook http://profile.to/susanbratton/
    • Flickr http://flickr.com/photos/luvlotus/
    • One Click Add http://clicktoadd.me/SusanBratton