Social Media Super Powers

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presentation in Amsterdam June 3rd, 2009. Keynote @ Marcom 09 seminar

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Social Media Super Powers

  1. 1. Social Media Super Powers Super Powers <ul><li>Susan Bratton </li></ul>Social Media is MY Super Power!
  2. 2. SOCIAL MEDIA SUPER POWERS <ul><li>This is the story of one entrepreneur who has leveraged social media services with her golden lasso to grow her audience from a standing start to over a million monthly customers. </li></ul><ul><li>My weapons? </li></ul><ul><li>Podcasting, Blogging, a Facebook Page (Fan Club), Twitter, TweetLater, Trackur plus the super human strength of RSS! </li></ul>
  3. 3. Social Influence Marketing <ul><li>Direct connection to large numbers of interested individuals via social networking platforms instead of push messages to passive prospects </li></ul><ul><li>Engage your customers and prospects on their terms, facilitated by your brand </li></ul><ul><li>“Give to Get” philosophy via Social Listening, Appvertising and Participation </li></ul>
  4. 4. Listening, Appvertising and Participation <ul><li>Participation via Twitter or Facebook Pages </li></ul><ul><li>Social Listening to Find Key Influencers </li></ul><ul><li>Appvertising via Widgets </li></ul>
  5. 5. Real World Example of the Interconnectedness <ul><li>“I see you everywhere!” </li></ul><ul><li>“You are so prolific!” </li></ul><ul><li>Write Once, Distribute Many. </li></ul><ul><li>The Secret? RSS. </li></ul>
  6. 6. Social Influence Marketing Examples <ul><li>VS Pink - http://facebook.com/vspink </li></ul><ul><li>RedBull - http://facebook.com/redbull </li></ul><ul><li>Beinggirl/Procter & Gamble - http://www.beinggirl.com/en_US/home.jsp </li></ul><ul><li>Nike+ - http://nikeplus.nike.com/nikeplus/?locale=en_us&l=community </li></ul><ul><li>HP - http://h30187.www3.hp.com/ </li></ul><ul><li>Sears SK-You - http://sk-you.com/ </li></ul><ul><li>Atkins – http://community.atkins.com </li></ul><ul><li>Dell’s Ideastorm - http://www.ideastorm.com/ </li></ul><ul><li>Intuit - http://community.intuit.com/ </li></ul><ul><li>Sony Backstage 101 – http://sony.com/backstage101 </li></ul><ul><li>Skittles - http://skittles.com </li></ul><ul><li>  </li></ul>
  7. 7. VictoriaSecret PINK <ul><li>Facebook Page </li></ul>
  8. 8. RedBull <ul><li>Facebook Page </li></ul>
  9. 9. P&G Tampax <ul><li>Community Site </li></ul>
  10. 10. Dell IdeaStorm <ul><li>Community Site </li></ul>
  11. 11. Intuit <ul><li>Community Site </li></ul>
  12. 12. Sears <ul><li>Everything! </li></ul>
  13. 13. Sears <ul><li>Facebook </li></ul>
  14. 14. Nike <ul><li>Community </li></ul>
  15. 15. Sony <ul><li>Community </li></ul>
  16. 18. How Can You Participate, Easily ?
  17. 19. Personal Life Media
  18. 20. DishyMix <ul><li>Podcast </li></ul>
  19. 21. DishyMix <ul><li>iTunes </li></ul>
  20. 22. DishyMix <ul><li>Blog </li></ul>
  21. 23. DishyMix <ul><li>Facebook Fan Club </li></ul>
  22. 24. Susan Bratton <ul><li>Facebook Personal Page </li></ul>
  23. 25. Facebook <ul><li>Share Bookmarklet </li></ul>
  24. 26. Susan Bratton <ul><li>LinkedIn </li></ul>
  25. 27. Susan Bratton + DishyMix <ul><li>Twitter </li></ul>
  26. 28. DishyMix <ul><li>No Follow Twitter Page </li></ul>
  27. 29. Personal Life Media <ul><li>Twitter </li></ul>
  28. 30. DishyMix + Personal Life Media + Susan Bratton <ul><li>TweetLater {Professional} </li></ul>
  29. 31. <ul><li>TweetLater Pro </li></ul>
  30. 32. Susan Bratton <ul><li>FriendFeed </li></ul>
  31. 33. Personal Life Media + DishyMix <ul><li>Podcast Player Widget </li></ul>
  32. 34. DishyMix <ul><li>Widget </li></ul>
  33. 35. Susan Bratton <ul><li>Trackur </li></ul>
  34. 36. Susan Bratton + DishyMix <ul><li>Twitter Search </li></ul>
  35. 37. PersonalLife + Susan Bratton + DishyMix <ul><li>Tweet Deck </li></ul>
  36. 38. Susan Bratton <ul><li>Klout </li></ul>
  37. 39. Susan Bratton <ul><li>Unbound Technologies </li></ul>
  38. 40. Susan Bratton <ul><li>Unbound Technologies </li></ul>
  39. 41. Reach <ul><li>Facebook 3,177 + DishyMix Fan Club 550 </li></ul><ul><li>Twitter 5,685 </li></ul><ul><li>FriendFeed 1,210 </li></ul><ul><li>LinkedIn 3,193 </li></ul><ul><li>Podcast Downloads 15,000 </li></ul><ul><li>Blog Readers 4,000 </li></ul>
  40. 42. Day in the Life of an RSS Super Hero <ul><li>Crowd Source Questions </li></ul><ul><li>LinkedIn Answers + Experts </li></ul><ul><li>Facebook Mutuals </li></ul><ul><li>Twitter Upcoming Guests </li></ul><ul><li>Twitter When Recorded </li></ul><ul><li>TweetLater Spinnable Text </li></ul><ul><li>Post to PLM, Feeds to iTunes, Zune, Podcast Alley, Feedburner </li></ul><ul><li>Added to Subscriber’s iPod </li></ul><ul><li>TwitterFeed to 2 Twitter Feeds </li></ul><ul><li>Posts to Facebook and FriendFeed </li></ul><ul><li>Share Bookmarklet with Image </li></ul><ul><li>Guests Promote too </li></ul>
  41. 43. I’m Handing YOU the Golden Lasso <ul><li>Go connect with your audience today! </li></ul>
  42. 44. Susan Bratton <ul><li>CEO, Personal Life Media </li></ul><ul><li>[email_address] </li></ul><ul><li>(650) 948-0500 o </li></ul><ul><li>(650) 248-3483 c </li></ul><ul><li>Podcast http://personallifemedia.com/podcasts/232-dishymix </li></ul><ul><li>DishyMix in iTunes http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=258633626 </li></ul><ul><li>DishyMix Fan Club http://dishymixfan.com </li></ul><ul><li>Blog : http://dishymix.com </li></ul><ul><li>Twitter : http://twitter.com/susanbratton </li></ul><ul><li>Friendfeed : http://friendfeed.com/susanbratton </li></ul><ul><li>LinkedIn http://www.linkedin.com/in/susanbratton </li></ul><ul><li>Facebook http://profile.to/susanbratton/ </li></ul><ul><li>Flickr http://flickr.com/photos/luvlotus/ </li></ul><ul><li>One Click Add http://clicktoadd.me/SusanBratton </li></ul>

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