Home Energy Efficiency – Moving from Audit to Action


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Energy Efficiency Success Stories

presented by Stacy Boots Camp

at the CERTs Conference
St. Cloud, MN
February 21, 2013

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Home Energy Efficiency – Moving from Audit to Action

  1. 1. Home Energy Efficiency – Moving from Audit to Action Energy Efficiency Success Stories Stacy Boots Camp Center for Energy and Environment CERTs Conference St. Cloud, MN February 21, 2013
  2. 2. Presentation OverviewChallenges of designing residential EE programs CEE’s solution to addressing these challenges Results of programs Looking forward
  3. 3. Center for Energy and EnvironmentOver 30 years of energy efficiency innovating40,000 homes served in energy-efficiency programs since 1980sFinanced 18,000 home improvement loans resulting in $130 million worth ofhome improvementsCompleted over 100 energy efficiency research projectsRecommissioning program for larger buildingsServed over 9,000 small businesses for a small business lighting efficiencyprogram (an ACEEE “Exemplary Program”)
  4. 4. Carbon Emissions in MinnesotaCarbon Emissions in MinnesotaResidentialResidential 23% 23% Industrial Industrial 30% 30% Transportation Transportation 28% Commerical Commerical 28% 19% 19%
  5. 5. ContextResidential EE programs struggle to meet 1.5% savings goalAudits do not save energy, actions do
  6. 6. The Goal Develop a high energy savings &cost-effective whole-house retrofit programLow-cost measures Savings Occupant behavior Major retrofits
  7. 7. Program Models“Traditional”Whole-House “Neighborhood Retrofit Sweep” Direct programs Install Feedback/ behavior change program targeting occupant behavior
  8. 8. Key Features “One-stop” approach to make easy for participants Comprehensive approach to energy savings Use behavioral science research to enhance program resultsPartner with contractors for training, quality control & increased participation
  9. 9. Program Process Path to Major Upgrades Follow upCommunity Neighborhood Home Visit after homeEngagement Workshop & Materials visit (Envelope & HVAC)
  10. 10. Behavior Benefits of Workshops Peer Pressure Public Commitment Social Norms Increased motivation to take EE actions
  11. 11. The Recipe for an Energy Smart Home Good Habits Good Products Good InvestmentsPage 11
  12. 12. Home EnergyVisits and Energy Audits
  13. 13. Feedback on Energy Usage Comparison with peers Helps drive behavioral actions Increased engagement = Increased likelihood of making major investments
  14. 14. Page 14
  15. 15. Contractor ParticipationPage 15
  16. 16. Quality Insulation Program + Client: MN Energy Resources + Improve energy savings, reduce problems, and increase customer satisfaction from insulation contractors + CEE does training, checks 10% of completed jobs + Developed “phone QA process” to address MER disbursed territoryPage 16
  17. 17. Energy Efficient CitiesDevelop new models for residential energy- efficiency program delivery Whole-house approach 2-year pilot effort 8 cities
  18. 18. Participating Cities Park Rapids Duluth Minneapolis St. Paul Apple Valley Owatonna Rochester Austin
  19. 19. Program Sponsors Austin Public Utilities CenterPoint Energy Comfort Systems City of Duluth (stimulus funding) City of Minneapolis (stimulus funding)Environment & Natural Resources Trust Fund Minnesota Power Minnesota Energy Resources Owatonna Public Utilities Rochester Public Utilities Xcel Energy
  20. 20. Page 20
  21. 21. Project Partners: Project Results t (residential):Dakota ElectricCenterPoint EnergyCity of Apple Valley • > 95% of workshopCenter for Energy & Environment attendees signed up forGreat Plains InstituteMany other community partners Home Visit • 3% of homes • Over 5 million kWh savings
  22. 22. Minneapolis 2009 - 2013 6,025 Homes $513,000 savings/yr 3,573 kW savings/yr 2,140,092 kWh savings/yrPage 22
  23. 23. Greater MN Programs + Client: MN Energy Resources and municipal utilities + Current cities: Rochester and Kasson + Provide marketing support, run workshops, and provide follow- up assistance to participants + About 500 participants last year + 2013 recipient of ACEEE national “Exemplary Programs” awardPage 23
  24. 24. Home Energy Squad Enhanced Program + Clients: CenterPoint, Xcel, various cities + Former “Community Energy Services” program is now “Home Energy Squad Enhanced” program (CEE delivers program in west metro) + Goal is 2,500 homes for 2013-2015 + CEE doing marketing for “HES Enhanced” program through 3 channels: + City-based programs (Mpls, St. Louis Park, Bloomington, Richfield, New Hope) + “In-Business” programs – do “lunch and learn” format, sign employees up for program + “Congregation” program – do workshop atPage 24 church/congregation and sign up for program
  25. 25. FOUR LESSONS LEARNED1. Community-based marketing when combined with traditional marketing strategies can be effective at getting participation2. Combining low-cost measures with insulation measures can increase savings beyond that achieved by separate strategies3. Quality control and contractor training is important to achieving savings and homeowner confidence4. Motivating homeowners to complete upgrades is critical
  26. 26. Questions? Stacy Boots Camp 612-244-2429sbootscamp@mncee.org